The Evolution of the Branch Strategy at Citi

Banking Transformed with Jim Marous · May 25, 2021 · 39m

The pandemic has caused many banks to rethink their branch network strategy. For banks to be positioned for a future that includes greater reliance on digital delivery, organizations must explore ways that technology can enable stronger human interactions as well.

It is clear that the role of the branch has changed dramatically over the past decade, but the importance of human connection still remains. But what is the right balance of physical and digital delivery for the future? And what is needed to transition to new models?

We are very fortunate to have Mindy Mercaldo, Head of US Branch…