
Tony Atti: Phononic Founder: Scaling Phononic from 2008-2026 and Beyond | PART 2 of 2
Part 2 picks up where the origin story ends, and where the real work begins.
Tony breaks down the three phases of Phononic: proving the science, surviving productization, and ultimately finding the market where solid-state cooling wasn’t just better, but mission-critical. It’s a candid look at why deep-tech companies require patience, capital discipline, and brutal focus to survive.
This is the episode for founders navigating scale, manufacturing, or markets that don’t yet exist.
Highlights from Part 2
The three semiconductor problems Phononic had to solve, together
Why feasibility took…
The skinny
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