Latest / Adam's Favorite Podcasts / Podnews Daily - podcast industry and podcasting ne... - More fake shows on the way, as Meta’s Muse gets into podcasting
Transcript
- 0:00From our free daily newsletter, the latest from podnews.net with
- 0:04Gamut Podcast Network.
- 0:08Meta's Muse has only been available since September, but it
- 0:12appears that this new AI assistant is capable of researching
- 0:15content for podcasts,
- 0:17recording podcasts using artificial voices, and hosting podcasts
- 0:21on its own servers.
- 0:22We've found more than 20 shows which are already being hosted on
- 0:26Meta's platform, including one from a man who calls himself
- 0:30Charles Mayfield,
- 0:32who says he runs a podcast network and is even partnered with a
- 0:35university for internships.
- 0:37But is he real?
- 0:39We take a deep dive into how Muse hosts podcasts and discover a
- 0:43rabbit hole of pretense, dishonesty, hosts called Alex and
- 0:48Jordan, and very strange wording.
- 0:52The UK podcast company Message Heard has gone into voluntary
- 0:56liquidation.
- 0:57Podnews has learned that 14 freelancers have not been paid for
- 1:01their work for some time, and staff have now been made redundant.
- 1:05In the past four years alone, the company appears to have lost
- 1:08more than the equivalent of $5.3 million.
- 1:12There's a new free place for voices today as Podio unveiled a
- 1:16complete platform overhaul at WebSummit.
- 1:20The company has stopped using the word podcast, focusing instead
- 1:23on infrastructure for the voice economy.
- 1:26And the new Podio focuses on the three things every voice
- 1:29actually does.
- 1:31Create, reach, and earn.
- 1:33It's free with unlimited storage.
- 1:36After Europe and the US, Audion has announced its launch into
- 1:39the Japanese market.
- 1:41Japanese brands and media agencies can now reach audiences
- 1:44across major audio and video platforms through a single partner,
- 1:48the company says,
- 1:48while publishers and creators gain access to Audion's
- 1:51international advertising demand.
- 1:54Audion is working with Sekeichi Inc. with access to the
- 1:57influencer marketing platform from Bitstar.
- 2:02Podcasting remains an audio-first medium, but one that's
- 2:04learning to use video in useful and sometimes powerful ways.
- 2:09From the UK, Rajar's Director of Research and Audiences, John
- 2:13Carroll, spoke at the recent ASI conference in Venice, Italy,
- 2:17sharing the company's research on podcasting.
- 2:20Rajar suggests that around a third of UK listeners switch
- 2:23between audio and video formats within the same week.
- 2:27105 million hours of podcasts are consumed every week in the UK.
- 2:31We also link to Adam Bowie, who takes a closer look at the
- 2:34numbers coming out of the UK.
- 2:38Flightcast has achieved certification under the IAB Podcast
- 2:40Measurement Guidelines version 2.3.
- 2:43The podcast hosting company is certified for download, listener,
- 2:46and ad delivery.
- 2:48Captivate has joined the list of signatories for our code of
- 2:51practice for podcast migrations.
- 2:53Australia's iHeart Podcast Network unveiled a number of new
- 2:56signings at the company's content showcase in Sydney today.
- 3:00And a podcast studio in Toronto's harbourfront, Lynx Live Media,
- 3:04is inviting podcasters, brands and broadcasters into its studio.
- 3:08And if you're a beer lover, you might like to know that Lynx
- 3:11Live Media is close to the Steam Whistle Brewing Company and to
- 3:14Amsterdam Brewhouse,
- 3:16and a short tram ride to Great Lakes Brewery.
- 3:20Ask us how we know.
- 3:22And in podcast news, brand new show Sucker is a horror satire
- 3:26fiction show about a desperate woman who joins a skincare MLM to
- 3:30turn her life around,
- 3:32only to discover that the women at the top aren't just exploiting
- 3:35their downlines, they're feeding on them.
- 3:39Podcast Network Insights interviews former iHeartMedia SVP
- 3:43Nathan Otosky,
- 3:44who shares insights into running the iHeartMedia podcast network
- 3:48of 1,000 shows.
- 3:50You can hear from him and 40 other heads of podcast networks on
- 3:54previous episodes.
- 3:56And it's Remembrance Day.
- 3:57In many parts of the world, SBS has launched The Forgotten Soldiers,
- 4:02writer Sami Shah goes in search of answers about his Indian
- 4:06ancestor who died in the First World War.
- 4:09The show highlights the million South Asians who fought in the
- 4:12First World War for the British Empire,
- 4:15but the show also quickly becomes a murder mystery, as Sami uncovers
- 4:20more than he bargained for.
- 4:22And this podcast is sponsored by Gamut Podcast Network.
- 4:26When did your network last call you?
- 4:29Big networks sell their top shows and forget about the rest.
- 4:33But at Gamut, every show gets a real sales plan.
- 4:36Visit the Gamut Podcast Network website with the link you'll
- 4:38find in the show notes today.
- 4:40And that's the latest from our newsletter.
- 4:42To read all the stories and subscribe for free, we're at podnews.net.