Latest / The WHTL Podcast - Whitetail Deer Hunting Tactics, Stories & Expert Guests
#438 - 40 Years of Monster Bucks and Realtree Camo with Bill & Tyler Jordan
Welcome to the WHTL Podcast, your source for Whitetail Deer Hunting Tactics, Stories & Expert Guests. In this episode, we're back in the studio with Bill and Tyler Jordan.
We Discuss:
Bill Jordan's hand-drawn camo pattern became Realtree at the 1986 SHOT Show.
A Walmart buyer's request for 100,000 pairs of pants pushed Bill toward licensing.
Realtree's NASCAR relationships helped a small company gain national recognition.
Realtree Outdoors and Monster Bucks turned a camouflage brand into a media company.
Bill sold the Monster Bucks concept to sponsors before he knew it would work.
Michael…
The skinny
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