Latest / Outside the Box with Asendia USA: The International e-Commerce Podcast / 20 part 2: Data at the Forefront: The Strategic Impact of Parcel Spend Management

Transcript

20 part 2: Data at the Forefront: The Strategic Impact of Parcel Spend Management · Outside the Box with Asendia USA: The International e-Commerce Podcast

• 0:00
  Now
• 0:00
  the
• 0:00
  problem
• 0:00
  is
• 0:01
  every
• 0:01
  month
• 0:01
  seems
• 0:02
  to
• 0:02
  be
• 0:02
  a
• 0:02
  change
• 0:02
  and
• 0:02
  it's
• 0:02
  like
• 0:03
  you're
• 0:03
  hitting
• 0:03
  me
• 0:03
  with
• 0:03
  drones
• 0:04
  and
• 0:04
  I
• 0:04
  can't
• 0:05
  swat
• 0:05
  them
• 0:05
  down
• 0:05
  fast
• 0:06
  enough.
• 0:07
  This
• 0:07
  is
• 0:07
  Outside
• 0:08
  the
• 0:08
  Box
• 0:08
  with
• 0:09
  Asendia
• 0:09
  USA,
• 0:10
  a
• 0:11
  podcast
• 0:11
  educating
• 0:12
  US
• 0:12
  based
• 0:12
  brands,
• 0:13
  marketplaces
• 0:14
  and
• 0:14
  e
• 0:14
  tailers
• 0:15
  on
• 0:15
  international
• 0:16
  shipping
• 0:16
  topics
• 0:16
  and
• 0:17
  how
• 0:17
  they
• 0:17
  can
• 0:17
  expand
• 0:18
  their
• 0:18
  global
• 0:18
  e-commerce
• 0:19
  footprint.
• 0:20
  To
• 0:21
  another
• 0:21
  episode
• 0:22
  of
• 0:22
  Outside
• 0:22
  the
• 0:22
  Box
• 0:23
  with
• 0:23
  Asendia
• 0:23
  USA
• 0:24
  podcast
• 0:24
  where
• 0:24
  we
• 0:24
  continue
• 0:25
  the
• 0:25
  conversation
• 0:26
  where
• 0:26
  we
• 0:26
  left
• 0:26
  off
• 0:27
  last
• 0:27
  week.
• 0:27
  We
• 0:28
  have
• 0:28
  about
• 0:28
  a
• 0:28
  97%
• 0:29
  client
• 0:29
  retention
• 0:30
  rate
• 0:30
  and
• 0:30
  I
• 0:30
  think
• 0:30
  it's.
• 0:30
  We
• 0:31
  just
• 0:31
  see
• 0:31
  why
• 0:31
  though.
• 0:33
  Just
• 0:34
  hearing,
• 0:34
  you
• 0:34
  know,
• 0:34
  you
• 0:34
  talk
• 0:35
  about
• 0:35
  it,
• 0:35
  I
• 0:35
  can
• 0:35
  completely
• 0:36
  understand
• 0:36
  why.
• 0:36
  I
• 0:37
  mean,
• 0:37
  you're,
• 0:38
  you're
• 0:38
  setting
• 0:39
  expectations,
• 0:40
  you
• 0:40
  know,
• 0:40
  kind
• 0:40
  of
• 0:40
  creating
• 0:41
  standards
• 0:42
  almost.
• 0:42
  And,
• 0:42
  and
• 0:43
  we're
• 0:43
  either
• 0:43
  meeting
• 0:44
  those
• 0:44
  or
• 0:44
  we're
• 0:44
  not.
• 0:45
  And
• 0:46
  then,
• 0:46
  then
• 0:46
  at
• 0:46
  that
• 0:47
  point
• 0:47
  decisions
• 0:47
  have
• 0:47
  to
• 0:48
  be
• 0:48
  made.
• 0:48
  Right.
• 0:48
  You
• 0:49
  know,
• 0:49
  so
• 0:49
  which
• 0:50
  is,
• 0:50
  which
• 0:50
  is
• 0:50
  fair?
• 0:50
  That's
• 0:51
  business.
• 0:51
  Yeah.
• 0:52
  It's
• 0:52
  also,
• 0:53
  again,
• 0:54
  give
• 0:54
  you
• 0:54
  the
• 0:55
  opportunity.
• 0:55
  What
• 0:55
  do
• 0:55
  you,
• 0:56
  what
• 0:56
  can
• 0:56
  you
• 0:56
  do
• 0:56
  to
• 0:57
  fix
• 0:57
  it?
• 0:57
  But
• 0:57
  also,
• 0:58
  you
• 0:58
  know,
• 0:59
  the
• 0:59
  numbers
• 0:59
  are
• 0:59
  the
• 0:59
  numbers
• 1:00
  and
• 1:00
  if
• 1:00
  there's
• 1:00
  something
• 1:01
  wrong
• 1:01
  with
• 1:01
  that,
• 1:01
  like
• 1:02
  we,
• 1:02
  we
• 1:02
  try
• 1:02
  to
• 1:02
  get
• 1:02
  together
• 1:03
  because
• 1:03
  obviously
• 1:04
  if
• 1:04
  one
• 1:04
  of
• 1:04
  our
• 1:04
  shippers
• 1:05
  is
• 1:05
  experiencing
• 1:05
  something,
• 1:06
  maybe
• 1:07
  another
• 1:07
  one,
• 1:07
  another
• 1:08
  one,
• 1:08
  another
• 1:08
  one.
• 1:08
  So
• 1:09
  we
• 1:09
  try
• 1:09
  to
• 1:09
  work
• 1:10
  with
• 1:10
  the
• 1:10
  carriers
• 1:10
  as
• 1:11
  much
• 1:11
  as
• 1:11
  possible.
• 1:11
  Hey,
• 1:12
  let's
• 1:12
  make
• 1:12
  sure
• 1:12
  it's
• 1:12
  not
• 1:12
  going
• 1:13
  across
• 1:13
  all
• 1:13
  the
• 1:13
  customer.
• 1:15
  So
• 1:15
  it's
• 1:15
  in
• 1:15
  terms
• 1:15
  of
• 1:16
  those
• 1:16
  carriers,
• 1:17
  kind
• 1:18
  of
• 1:18
  the
• 1:18
  opposite
• 1:18
  of
• 1:18
  the
• 1:18
  first
• 1:19
  question
• 1:19
  is,
• 1:19
  what
• 1:20
  are
• 1:20
  companies
• 1:21
  that
• 1:21
  get
• 1:21
  it
• 1:21
  right?
• 1:22
  What
• 1:22
  are
• 1:22
  they
• 1:23
  doing?
• 1:23
  Well,
• 1:23
  what
• 1:23
  are
• 1:23
  they
• 1:24
  doing
• 1:24
  better
• 1:24
  than
• 1:24
  the
• 1:24
  others
• 1:25
  that
• 1:25
  kind
• 1:25
  of
• 1:26
  set
• 1:26
  them
• 1:26
  apart.
• 1:26
  The
• 1:27
  carrier
• 1:27
  or
• 1:27
  the
• 1:27
  shipper
• 1:28
  carriers?
• 1:29
  So
• 1:29
  number
• 1:29
  one,
• 1:30
  data
• 1:30
  is
• 1:31
  important.
• 1:31
  And
• 1:32
  if
• 1:32
  you
• 1:32
  think
• 1:32
  about
• 1:33
  the
• 1:33
  data
• 1:34
  which
• 1:34
  would
• 1:34
  also
• 1:34
  translate
• 1:35
  into
• 1:35
  what
• 1:35
  does
• 1:35
  that
• 1:35
  invoice
• 1:36
  look
• 1:36
  like?
• 1:38
  A
• 1:38
  lot
• 1:38
  of
• 1:38
  the
• 1:38
  couriers,
• 1:39
  it
• 1:39
  is
• 1:40
  what
• 1:40
  it
• 1:40
  is,
• 1:40
  right.
• 1:40
  You
• 1:40
  got
• 1:40
  fuel
• 1:41
  changes,
• 1:41
  accessorial
• 1:42
  changes.
• 1:43
  I
• 1:43
  think
• 1:43
  many
• 1:44
  shippers
• 1:44
  are
• 1:45
  quite
• 1:45
  frustrated
• 1:46
  that
• 1:46
  it
• 1:46
  used
• 1:47
  back
• 1:47
  in
• 1:47
  the
• 1:47
  day.
• 1:47
  Right.
• 1:48
  I
• 1:48
  actually
• 1:48
  had
• 1:48
  somebody
• 1:49
  out
• 1:49
  of
• 1:49
  the
• 1:49
  Bay
• 1:49
  Area
• 1:49
  tell
• 1:50
  me
• 1:50
  it
• 1:50
  used
• 1:50
  to
• 1:50
  be
• 1:50
  you
• 1:51
  get
• 1:51
  this
• 1:51
  one
• 1:51
  service
• 1:51
  guide
• 1:52
  every
• 1:52
  year
• 1:53
  and
• 1:53
  then
• 1:53
  it
• 1:53
  would
• 1:53
  change,
• 1:54
  but
• 1:54
  they
• 1:54
  would
• 1:54
  kind
• 1:54
  of
• 1:54
  hit
• 1:55
  you
• 1:55
  with
• 1:55
  this
• 1:55
  missile.
• 1:56
  Right.
• 1:56
  It
• 1:56
  was
• 1:56
  literally
• 1:56
  like
• 1:56
  coming
• 1:57
  in,
• 1:57
  here's
• 1:57
  your
• 1:57
  rate
• 1:57
  increase,
• 1:58
  here's
• 1:58
  whatever
• 1:59
  changes.
• 2:00
  He
• 2:00
  said
• 2:00
  once
• 2:00
  a
• 2:00
  year.
• 2:01
  Now
• 2:01
  the
• 2:01
  problem
• 2:02
  is
• 2:02
  every
• 2:02
  month
• 2:03
  seems
• 2:03
  to
• 2:03
  be
• 2:03
  a
• 2:03
  change.
• 2:03
  And
• 2:04
  it's
• 2:04
  like
• 2:04
  you're
• 2:04
  hitting
• 2:04
  me
• 2:04
  with
• 2:05
  drones
• 2:05
  and
• 2:06
  I
• 2:06
  can't
• 2:06
  swat
• 2:06
  them
• 2:06
  down
• 2:07
  fast
• 2:07
  enough.
• 2:08
  That's
• 2:09
  a
• 2:09
  really
• 2:09
  good
• 2:09
  analogy.
• 2:10
  Think
• 2:10
  about
• 2:10
  peak
• 2:11
  coming
• 2:11
  up.
• 2:11
  Absolutely.
• 2:12
  Surges
• 2:12
  and
• 2:13
  different
• 2:13
  things
• 2:13
  like
• 2:13
  that.
• 2:14
  I
• 2:14
  mean,
• 2:14
  you
• 2:15
  know,
• 2:15
  it's
• 2:15
  just
• 2:16
  taking
• 2:17
  package
• 2:17
  costs
• 2:18
  and
• 2:18
  you
• 2:18
  know,
• 2:18
  per
• 2:18
  piece
• 2:19
  going
• 2:19
  up
• 2:19
  minimum
• 2:20
  30
• 2:20
  plus
• 2:20
  cents
• 2:20
  per
• 2:21
  piece
• 2:21
  for
• 2:21
  some
• 2:22
  of
• 2:22
  these
• 2:22
  guys.
• 2:22
  Well
• 2:23
  and
• 2:23
  sometimes
• 2:24
  I
• 2:24
  think
• 2:24
  some
• 2:24
  of
• 2:24
  these
• 2:25
  surcharges,
• 2:26
  the
• 2:27
  carriers
• 2:27
  need
• 2:27
  to
• 2:27
  be
• 2:27
  very
• 2:28
  careful
• 2:28
  because
• 2:28
  if
• 2:29
  they're
• 2:29
  also
• 2:29
  not
• 2:29
  accurate,
• 2:30
  if
• 2:30
  they
• 2:31
  tell
• 2:31
  you,
• 2:31
  hey
• 2:31
  this
• 2:32
  is
• 2:32
  what
• 2:32
  this
• 2:32
  new
• 2:33
  fee
• 2:33
  or
• 2:33
  charge
• 2:34
  is
• 2:34
  going
• 2:34
  to
• 2:34
  be
• 2:34
  and
• 2:35
  they
• 2:35
  run
• 2:35
  some
• 2:35
  quick
• 2:36
  analysis,
• 2:37
  boy,
• 2:38
  we
• 2:39
  can
• 2:39
  look
• 2:39
  back
• 2:39
  a
• 2:39
  full
• 2:40
  year,
• 2:40
  get
• 2:40
  down
• 2:40
  to
• 2:40
  the
• 2:41
  penny
• 2:41
  and
• 2:41
  say,
• 2:41
  well
• 2:41
  this
• 2:41
  is
• 2:42
  exactly
• 2:42
  what
• 2:42
  you
• 2:43
  would
• 2:43
  have
• 2:43
  paid.
• 2:44
  And
• 2:44
  if
• 2:44
  the
• 2:44
  carrier
• 2:45
  is
• 2:45
  not
• 2:45
  being
• 2:46
  fully
• 2:46
  transparent
• 2:47
  in
• 2:47
  that
• 2:47
  and
• 2:47
  they're
• 2:47
  using,
• 2:48
  you
• 2:48
  know,
• 2:48
  the
• 2:48
  shipper
• 2:49
  uses
• 2:49
  somebody
• 2:49
  like
• 2:49
  us,
• 2:50
  hey,
• 2:50
  we're
• 2:50
  going
• 2:50
  to
• 2:50
  catch
• 2:50
  them
• 2:51
  again.
• 2:51
  We
• 2:51
  don't.
• 2:51
  I'm
• 2:52
  not
• 2:52
  here
• 2:52
  to
• 2:52
  bash
• 2:53
  any
• 2:53
  carriers
• 2:53
  but
• 2:53
  when
• 2:54
  you're
• 2:54
  asking
• 2:54
  who's
• 2:54
  who's
• 2:55
  best
• 2:55
  in
• 2:55
  class,
• 2:56
  the
• 2:56
  ones
• 2:56
  who
• 2:56
  are
• 2:56
  best
• 2:56
  in
• 2:57
  class
• 2:57
  are
• 2:57
  actually
• 2:57
  trying
• 2:57
  to
• 2:58
  say,
• 2:58
  look,
• 2:58
  let's
• 2:59
  share
• 2:59
  with
• 2:59
  you
• 2:59
  the
• 2:59
  full
• 2:59
  impact
• 3:00
  of
• 3:00
  what
• 3:00
  this
• 3:00
  new
• 3:01
  change
• 3:01
  is
• 3:01
  going
• 3:01
  to
• 3:01
  be.
• 3:02
  That's
• 3:02
  the
• 3:02
  type
• 3:02
  of
• 3:02
  carrier
• 3:03
  that
• 3:03
  most
• 3:03
  shippers
• 3:03
  want
• 3:04
  to
• 3:04
  work
• 3:04
  with
• 3:04
  and
• 3:04
  they
• 3:04
  understand
• 3:05
  it's
• 3:05
  a
• 3:05
  business.
• 3:05
  Right.
• 3:06
  And
• 3:06
  gosh,
• 3:06
  as
• 3:07
  a
• 3:07
  shipper
• 3:07
  you
• 3:08
  want
• 3:08
  to
• 3:08
  make
• 3:08
  sure
• 3:08
  that
• 3:08
  your
• 3:08
  carriers
• 3:09
  are
• 3:09
  healthy.
• 3:09
  They
• 3:10
  should
• 3:10
  make
• 3:10
  a
• 3:10
  fair
• 3:10
  margin
• 3:11
  at
• 3:11
  the
• 3:11
  business.
• 3:12
  Why
• 3:12
  not,
• 3:13
  you
• 3:13
  know.
• 3:13
  Okay,
• 3:13
  well
• 3:14
  how
• 3:14
  many
• 3:14
  carriers
• 3:14
  have
• 3:14
  gone
• 3:15
  out
• 3:15
  of
• 3:15
  business
• 3:15
  in
• 3:15
  the
• 3:15
  last
• 3:16
  three
• 3:16
  years
• 3:16
  alone?
• 3:16
  Right,
• 3:16
  sir,
• 3:17
  if
• 3:17
  you're
• 3:17
  a
• 3:17
  shipper,
• 3:18
  you
• 3:18
  want
• 3:18
  to
• 3:18
  make
• 3:18
  sure
• 3:19
  that
• 3:19
  your
• 3:19
  carrier
• 3:20
  can
• 3:20
  sustain
• 3:21
  itself
• 3:21
  and
• 3:21
  be
• 3:21
  not
• 3:21
  falling.
• 3:23
  Absolutely,
• 3:24
  absolutely.
• 3:25
  Yeah.
• 3:26
  That's
• 3:26
  good
• 3:27
  stuff.
• 3:27
  Good
• 3:28
  content
• 3:28
  here,
• 3:28
  Mike.
• 3:29
  I
• 3:29
  love
• 3:29
  it.
• 3:29
  Much
• 3:29
  appreciated.
• 3:30
  Yeah,
• 3:30
  hey,
• 3:31
  good
• 3:31
  stuff.
• 3:33
  I
• 3:33
  do
• 3:33
  have
• 3:33
  maybe
• 3:34
  one
• 3:34
  more
• 3:34
  and
• 3:34
  I
• 3:34
  don't
• 3:34
  know
• 3:35
  if
• 3:35
  you've
• 3:35
  got
• 3:35
  another
• 3:35
  one
• 3:35
  too
• 3:36
  but
• 3:37
  I
• 3:37
  want
• 3:37
  to
• 3:37
  talk
• 3:38
  a
• 3:38
  little
• 3:38
  bit
• 3:38
  from
• 3:38
  your
• 3:38
  perspective
• 3:39
  on
• 3:39
  what
• 3:39
  you've
• 3:39
  seen.
• 3:40
  You
• 3:40
  know,
• 3:40
  it's
• 3:40
  been
• 3:40
  a
• 3:41
  wild
• 3:41
  year
• 3:41
  in
• 3:41
  cross
• 3:41
  border.
• 3:42
  Yeah,
• 3:43
  yeah.
• 3:43
  The
• 3:43
  geopolitical
• 3:44
  state
• 3:44
  right
• 3:44
  now
• 3:44
  is
• 3:45
  pretty
• 3:45
  wild.
• 3:46
  So
• 3:46
  from
• 3:47
  Green
• 3:47
  Mountain's
• 3:47
  perspective
• 3:48
  also,
• 3:48
  if
• 3:48
  I'm
• 3:49
  going
• 3:49
  to
• 3:49
  quick.
• 3:49
  How
• 3:49
  long
• 3:49
  have
• 3:49
  you
• 3:50
  been
• 3:50
  with
• 3:50
  Green
• 3:50
  Mountain?
• 3:50
  Two
• 3:51
  years.
• 3:51
  Two
• 3:52
  years.
• 3:52
  You
• 3:53
  are
• 3:53
  a
• 3:53
  wealth
• 3:53
  of
• 3:53
  knowledge.
• 3:54
  I
• 3:54
  started
• 3:54
  in
• 3:55
  this
• 3:55
  industry
• 3:55
  in
• 3:55
  1993.
• 3:56
  Okay,
• 3:57
  all
• 3:57
  right.
• 3:58
  I
• 3:58
  love
• 3:58
  logistics.
• 3:59
  Wisdom.
• 3:59
  Wisdom.
• 4:00
  You've
• 4:00
  got
• 4:00
  some
• 4:00
  wisdom.
• 4:01
  I've
• 4:02
  seen
• 4:02
  some
• 4:02
  things.
• 4:02
  So
• 4:03
  in
• 4:03
  terms
• 4:04
  of
• 4:04
  your
• 4:04
  guys
• 4:05
  experience
• 4:05
  right
• 4:05
  now
• 4:05
  when
• 4:06
  it
• 4:06
  comes
• 4:06
  to
• 4:06
  cross
• 4:06
  border.
• 4:07
  So
• 4:07
  us
• 4:07
  based
• 4:08
  on.
• 4:08
  Let's
• 4:08
  go
• 4:08
  US
• 4:08
  outbound,
• 4:09
  not
• 4:09
  so
• 4:09
  much
• 4:09
  North
• 4:10
  America,
• 4:11
  you
• 4:11
  know,
• 4:11
  are
• 4:12
  there?
• 4:12
  I
• 4:13
  hate
• 4:13
  to
• 4:13
  even
• 4:13
  have
• 4:13
  you
• 4:13
  boil
• 4:14
  it
• 4:14
  down
• 4:14
  but
• 4:14
  just
• 4:14
  for
• 4:14
  the
• 4:15
  sake
• 4:15
  of
• 4:15
  viewers,
• 4:16
  listeners,
• 4:16
  but
• 4:16
  maybe
• 4:17
  three
• 4:17
  things
• 4:17
  or
• 4:18
  trends
• 4:18
  that
• 4:18
  you've
• 4:19
  noticed
• 4:19
  on
• 4:19
  the
• 4:20
  cross
• 4:20
  border
• 4:20
  side
• 4:20
  that
• 4:21
  you
• 4:21
  could
• 4:21
  talk
• 4:21
  to.
• 4:22
  Yeah,
• 4:22
  absolutely.
• 4:24
  Clearly
• 4:25
  people
• 4:25
  are
• 4:25
  looking
• 4:25
  at
• 4:26
  the
• 4:26
  right
• 4:26
  skus.
• 4:27
  Right.
• 4:27
  And
• 4:27
  so
• 4:27
  maybe
• 4:28
  you
• 4:28
  would
• 4:28
  look
• 4:28
  at
• 4:28
  in
• 4:28
  the
• 4:29
  domestic
• 4:29
  market,
• 4:30
  maybe
• 4:30
  you're
• 4:30
  not
• 4:31
  selling
• 4:31
  everything
• 4:32
  that
• 4:32
  you're
• 4:32
  selling
• 4:32
  in
• 4:33
  America
• 4:33
  overseas.
• 4:34
  Right.
• 4:34
  So
• 4:35
  there's
• 4:35
  definitely.
• 4:36
  When
• 4:36
  you
• 4:36
  think
• 4:36
  about
• 4:38
  what's
• 4:38
  that
• 4:38
  cost
• 4:38
  to
• 4:39
  ship
• 4:39
  it,
• 4:39
  maybe,
• 4:39
  maybe
• 4:40
  it
• 4:40
  even
• 4:40
  gets
• 4:40
  into
• 4:40
  the
• 4:40
  packaging
• 4:41
  as
• 4:41
  we're
• 4:41
  talking
• 4:41
  about
• 4:41
  earlier.
• 4:42
  But
• 4:42
  you
• 4:43
  have
• 4:43
  to
• 4:43
  rationalize,
• 4:44
  if
• 4:44
  I'm
• 4:44
  going
• 4:44
  to
• 4:45
  export
• 4:45
  something,
• 4:46
  does
• 4:46
  it
• 4:46
  make
• 4:46
  sense?
• 4:47
  And,
• 4:47
  and
• 4:47
  so
• 4:48
  we
• 4:48
  have
• 4:48
  brands
• 4:48
  that
• 4:48
  are
• 4:48
  really
• 4:49
  looking
• 4:49
  at
• 4:49
  this.
• 4:49
  Right.
• 4:50
  Sometimes
• 4:50
  it's
• 4:51
  very
• 4:51
  unique.
• 4:51
  Maybe
• 4:52
  it's
• 4:52
  a
• 4:52
  very
• 4:52
  regionalized.
• 4:53
  Hey,
• 4:54
  it's
• 4:54
  barbecue
• 4:54
  sauce
• 4:55
  that
• 4:55
  comes
• 4:55
  out
• 4:55
  of
• 4:55
  Nashville.
• 4:56
  Okay.
• 4:56
  What
• 4:56
  other.
• 4:57
  You
• 4:57
  know,
• 4:57
  where
• 4:57
  are
• 4:57
  you
• 4:58
  going
• 4:58
  to
• 4:58
  get
• 4:58
  that
• 4:58
  from
• 4:58
  around
• 4:58
  the
• 4:59
  world?
• 4:59
  If
• 4:59
  you're
• 4:59
  literally
• 4:59
  saying
• 5:00
  like
• 5:00
  it's
• 5:00
  made
• 5:00
  in
• 5:00
  Nashville
• 5:00
  as
• 5:01
  a.
• 5:01
  For
• 5:01
  example.
• 5:01
  Okay,
• 5:02
  well
• 5:02
  that's.
• 5:02
  And
• 5:02
  plus
• 5:03
  it's
• 5:03
  small
• 5:03
  footprint,
• 5:04
  that's
• 5:04
  probably
• 5:05
  something
• 5:05
  great.
• 5:05
  You
• 5:06
  know,
• 5:06
  good
• 5:06
  margin.
• 5:07
  I
• 5:07
  can
• 5:07
  export
• 5:07
  that
• 5:08
  versus
• 5:08
  what
• 5:09
  if
• 5:09
  it's
• 5:09
  some
• 5:09
  type
• 5:09
  of
• 5:09
  widget
• 5:10
  that
• 5:10
  is
• 5:10
  easily
• 5:11
  available
• 5:12
  in
• 5:12
  other
• 5:12
  regions
• 5:12
  of
• 5:13
  the
• 5:13
  world?
• 5:13
  Why,
• 5:13
  why,
• 5:14
  why
• 5:14
  are
• 5:14
  you
• 5:14
  even
• 5:15
  trying
• 5:15
  to
• 5:15
  export
• 5:16
  and
• 5:16
  what's
• 5:16
  your
• 5:16
  cost?
• 5:16
  Right.
• 5:17
  What.
• 5:17
  And
• 5:17
  so
• 5:18
  I
• 5:18
  think
• 5:18
  a
• 5:18
  lot
• 5:18
  of
• 5:18
  our
• 5:18
  brands,
• 5:19
  as
• 5:19
  they're
• 5:19
  thinking
• 5:19
  about
• 5:20
  what
• 5:20
  should
• 5:20
  we
• 5:20
  do?
• 5:21
  We
• 5:21
  are
• 5:21
  seeing
• 5:21
  this,
• 5:22
  their
• 5:22
  e-commerce
• 5:23
  strategy,
• 5:23
  which
• 5:24
  lends
• 5:24
  itself
• 5:24
  right
• 5:25
  into
• 5:25
  then
• 5:25
  their
• 5:25
  shipping
• 5:26
  strategy.
• 5:26
  I
• 5:27
  think
• 5:27
  those,
• 5:27
  those,
• 5:27
  you
• 5:28
  know,
• 5:28
  the
• 5:28
  supply
• 5:28
  chain
• 5:29
  leaders
• 5:29
  are
• 5:29
  getting
• 5:30
  involved
• 5:30
  and
• 5:31
  tying
• 5:31
  up
• 5:31
  with
• 5:31
  their
• 5:32
  e-commerce
• 5:32
  folks
• 5:32
  to
• 5:33
  say,
• 5:33
  okay,
• 5:34
  we've
• 5:34
  got
• 5:34
  to
• 5:34
  make
• 5:34
  sure
• 5:35
  that
• 5:35
  what
• 5:35
  we're
• 5:36
  doing
• 5:36
  is
• 5:36
  actually,
• 5:37
  it
• 5:37
  makes
• 5:37
  a
• 5:37
  lot
• 5:37
  of
• 5:37
  sense.
• 5:38
  Right.
• 5:38
  For
• 5:38
  what
• 5:38
  we
• 5:38
  do
• 5:39
  on
• 5:39
  our
• 5:39
  website.
• 5:40
  And
• 5:40
  maybe
• 5:40
  you
• 5:40
  restrict
• 5:40
  it.
• 5:41
  You
• 5:41
  know,
• 5:41
  a
• 5:41
  lot
• 5:41
  of,
• 5:41
  a
• 5:41
  lot
• 5:42
  of
• 5:42
  websites
• 5:42
  do
• 5:42
  what?
• 5:43
  Oh,
• 5:43
  we
• 5:43
  recognize
• 5:44
  that
• 5:44
  you're
• 5:44
  in
• 5:44
  Denmark.
• 5:45
  You
• 5:45
  know,
• 5:45
  you're
• 5:45
  calling.
• 5:46
  So
• 5:46
  we're
• 5:47
  going
• 5:47
  to
• 5:47
  show
• 5:47
  you
• 5:47
  the
• 5:47
  Danish
• 5:47
  site
• 5:48
  and
• 5:48
  maybe
• 5:48
  that
• 5:48
  Danish
• 5:48
  site
• 5:49
  does
• 5:49
  not
• 5:49
  show
• 5:49
  you.
• 5:49
  That
• 5:49
  item
• 5:50
  may
• 5:50
  not
• 5:50
  be
• 5:50
  available
• 5:51
  100%.
• 5:52
  And
• 5:52
  therefore,
• 5:52
  what
• 5:52
  do
• 5:52
  you
• 5:52
  do?
• 5:53
  You
• 5:53
  can
• 5:53
  protect
• 5:53
  your
• 5:53
  margin
• 5:54
  that
• 5:54
  way.
• 5:54
  Right.
• 5:54
  And
• 5:54
  you
• 5:55
  get.
• 5:55
  You
• 5:55
  actually
• 5:56
  are
• 5:56
  delivering
• 5:56
  a
• 5:56
  better
• 5:56
  customer
• 5:57
  experience
• 5:58
  as
• 5:58
  well.
• 5:58
  That's
• 5:59
  a
• 5:59
  good
• 5:59
  point.
• 5:59
  Make
• 6:00
  sure
• 6:00
  the
• 6:00
  juice
• 6:00
  is
• 6:00
  worth
• 6:00
  the
• 6:00
  squeeze.
• 6:01
  That
• 6:01
  kind
• 6:01
  of
• 6:02
  analysis
• 6:02
  at
• 6:02
  the
• 6:03
  customer
• 6:03
  level
• 6:03
  of
• 6:04
  what
• 6:04
  are
• 6:04
  we
• 6:04
  selling,
• 6:05
  where
• 6:05
  are
• 6:05
  we
• 6:05
  selling
• 6:05
  it.
• 6:05
  It
• 6:06
  and
• 6:06
  how
• 6:06
  he's
• 6:06
  doing
• 6:06
  it.
• 6:07
  I
• 6:07
  think
• 6:07
  that
• 6:07
  kind
• 6:07
  of
• 6:07
  analysis
• 6:08
  helps
• 6:08
  those
• 6:08
  customers
• 6:09
  just
• 6:09
  take
• 6:09
  advantage
• 6:10
  of
• 6:11
  low
• 6:11
  points
• 6:11
  in
• 6:11
  the
• 6:11
  market
• 6:12
  and
• 6:12
  avoid
• 6:12
  high
• 6:12
  points.
• 6:13
  Absolutely.
• 6:14
  Yeah.
• 6:14
  It's
• 6:14
  in
• 6:15
  their
• 6:15
  wheelhouse.
• 6:15
  Yeah.
• 6:16
  That's
• 6:16
  fantastic.
• 6:17
  All
• 6:17
  right,
• 6:17
  Mike,
• 6:18
  we've
• 6:18
  taken
• 6:18
  up
• 6:19
  about
• 6:19
  20
• 6:19
  minutes
• 6:19
  of
• 6:19
  your
• 6:19
  time
• 6:20
  and
• 6:20
  we
• 6:21
  want
• 6:21
  to
• 6:21
  thank
• 6:21
  you
• 6:21
  for
• 6:22
  being
• 6:22
  on
• 6:22
  Outside
• 6:22
  the
• 6:23
  Box
• 6:23
  with
• 6:23
  Asaendi
• 6:24
  USA
• 6:24
  Podcast.
• 6:25
  Thank
• 6:25
  you
• 6:25
  so
• 6:25
  much
• 6:25
  for
• 6:25
  your
• 6:25
  time.
• 6:25
  Any
• 6:26
  closing
• 6:26
  thoughts
• 6:27
  or
• 6:27
  anything
• 6:27
  before
• 6:28
  signing
• 6:29
  off?
• 6:29
  You
• 6:29
  know,
• 6:30
  look,
• 6:30
  I
• 6:30
  appreciate
• 6:30
  it
• 6:31
  and
• 6:31
  I
• 6:31
  know
• 6:31
  some
• 6:32
  of
• 6:32
  you
• 6:32
  guys
• 6:32
  are
• 6:32
  doing
• 6:32
  a
• 6:33
  really
• 6:33
  good
• 6:33
  job
• 6:33
  with
• 6:33
  a
• 6:33
  lot
• 6:34
  of
• 6:34
  our
• 6:34
  customers,
• 6:34
  so
• 6:35
  keep
• 6:35
  up
• 6:35
  that
• 6:35
  good
• 6:36
  work.
• 6:36
  We
• 6:36
  look
• 6:36
  forward
• 6:36
  to
• 6:36
  keep
• 6:37
  working
• 6:37
  with
• 6:37
  you
• 6:37
  as
• 6:38
  well
• 6:38
  to
• 6:38
  make
• 6:38
  sure
• 6:38
  that
• 6:38
  our
• 6:39
  customers
• 6:39
  and
• 6:39
  their
• 6:39
  customers
• 6:40
  as
• 6:40
  well
• 6:40
  have
• 6:40
  a
• 6:40
  great
• 6:41
  experience.
• 6:42
  Thank
• 6:42
  you
• 6:42
  so
• 6:42
  much.
• 6:43
  Thanks
• 6:43
  so
• 6:44
  much.
• 6:44
  Share
• 6:44
  subscribe
• 6:45
  and
• 6:45
  download
• 6:46
  our
• 6:46
  podcast
• 6:47
  to
• 6:47
  learn
• 6:47
  more
• 6:48
  about
• 6:48
  today's
• 6:48
  topic
• 6:49
  or
• 6:49
  for
• 6:49
  a
• 6:50
  free
• 6:50
  consultation.
• 6:51
  Email
• 6:51
  us
• 6:52
  at
• 6:53
  ecommerce.usa@asendia.com.
• 6:56
  Come
• 6:56
  back
• 6:56
  for
• 6:56
  more
• 6:57
  insightful
• 6:57
  discussions
• 6:58
  on
• 6:58
  e-commerce,
• 6:59
  shipping
• 6:59
  to
• 6:59
  Canada,
• 7:00
  Mexico
• 7:00
  and
• 7:01
  worldwide.