
beauty influencers love to argue about nothing
The beauty influencer community is in flames right now and Ben is boldly asking "why??". Following a viral TikTok by Mikayla Nogueira where the comment section calls out the beauty influencer for lying about the power of a mascara, Ben dissects the state of the online beauty community and theorizes why it's seen a decline in engagement. Has the intersection of makeup marketing and beauty influencers come to an end? Find out what Ben thinks this week on Drama Mama!
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The skinny
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