Latest / The Inspired Stories Podcast / Beyond the Classroom: Howard Wu's Fight for Preschool Rights | Childcare Series
Transcript
- 0:04Welcome to another edition of Inspired Stories, where leaders
- 0:07share their experiences so we can learn from their successes,
- 0:10how they've overcome adversity, and explore current challenges
- 0:13they're facing. Welcome to another edition of
- 0:17the Inspired Stories podcast, where leaders share their
- 0:20experiences so we can learn from their successes and be inspired
- 0:24by how they've overcome adversity.
- 0:26My name is Anthony Kotaspodi and today's guest is Howard Wu,
- 0:30co-owner of Aspen Leaf Preschool, a daycare and early
- 0:34childhood Education Center with four locations in San Diego, CA.
- 0:39They pride themselves on much better student teacher ratios
- 0:43and focus on something called continuity of care, which we'll
- 0:46hear more about. Their classrooms are designed to
- 0:49promote cooperative play and exploration in a calm home like
- 0:54environment where children feel comfortable and safe.
- 0:56They're given access to a variety of learning centers
- 0:59where they build play, pretend, investigate science themes, make
- 1:02art, or read. We'll hear more about why they
- 1:06put such a big emphasis on play based learning and positive
- 1:09discipline. And before we get into all that
- 1:11good stuff, today's episode is brought to you by my company,
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- 1:35To find out if your company qualifies, contact us today at
- 1:38Add Back benefitsagency.com. Now back to our guest today, the
- 1:42co-owner, Co founder of Aspen Leaf Preschool.
- 1:45Howard, I appreciate you making the time to Share your story
- 1:47today. Happy to be here.
- 1:48Good morning, Anthony. So tell us a little bit about
- 1:52the journey of getting to starting a daycare.
- 1:55We talked a little bit about this in the pre review offline,
- 1:58but I want people to hear it's kind of an interesting path.
- 2:01Yeah, absolutely. Well, so to kind of Fast forward
- 2:04a bit, basically I was in law school.
- 2:06I mean, that was kind of my path, right?
- 2:11And when I was in law school, about a month before I
- 2:13graduated, I was set up on a blind date with my now wife,
- 2:16Bridget. She was teaching preschool at
- 2:19the time. We quickly moved out to San
- 2:23Diego together. I was starting at a big firm.
- 2:26She was teaching preschool out here and pretty quickly just
- 2:29became clear that she was the world's greatest preschool
- 2:31teacher. And it was just one of those
- 2:32things where, you know, you sort of say, hey, you should own your
- 2:35own school. You're really good at this,
- 2:36right? And those conversations just
- 2:38became more serious. And pretty quickly, we just
- 2:42decided, yeah, let's do it. And so we looked around.
- 2:46We found our first location, just signed the lease on it and
- 2:51tried to open. And it was one of those things
- 2:53where, you know, we were pretty naive, didn't realize how hard
- 2:56or expensive it would be. And I think if we'd known, we
- 3:01probably wouldn't have tried. But once that lease was signed
- 3:04and we were locked in for five years, then it was really just,
- 3:08you know, the only way is forward, right?
- 3:11So every problem that came up, we just had to solve and just
- 3:14felt like there's no choice. And that first location, you
- 3:18know, we got it open successful and then a few years later open
- 3:23our second location. And that was a real trial.
- 3:26But to answer your question, you know, how did I go from lawyer
- 3:30to preschool owner? I, you know, I never would have
- 3:31expected for myself, but it was just because, you know, I, I
- 3:34happened to marry the world's greatest preschool teacher.
- 3:37And how many years had Bridget been a preschool teacher before
- 3:41you opened up your first location?
- 3:45Yeah, well, so a good number of years, but it actually goes back
- 3:49to her being the second of 12 kids.
- 3:53So she had been sort of raising kids and effects since she was,
- 3:57you know, four or five. And I think that's where just a
- 4:02lot of instinct and kind of her natural abilities and natural
- 4:04empathy and just her personality kind of came out where even as a
- 4:09young kid, right, she was making teeth brushing time fun for her
- 4:13little siblings, right? She'd set up a little store like
- 4:15in the bathroom with a different toothpaste they could choose.
- 4:19And so it was just, you know, so that that experience, I think
- 4:22for her, it's not just about being a teacher, but it really
- 4:25runs deep to just being around and working with children and
- 4:28interacting with them and, and understanding kids from a really
- 4:30young age. And then so how long was she
- 4:34actually in a center before? That's So she had at least a
- 4:37decade. Yeah.
- 4:39A decade, Yeah, Yeah. A decade or decade or more.
- 4:42I mean, you know, she got her first job, you know, pretty
- 4:45young. What's 18 or 19 or whatever the
- 4:47legal age is right at a Bright Horizons large center.
- 4:53And so that's where she kind of. Yeah.
- 4:54That that's where she got her first preschool experience.
- 4:58And that's certainly helpful that she had that experience
- 5:00with so many younger siblings and being nurturing and caring
- 5:03and making learning fun for them that then to go and have 10
- 5:07years working in a formal daycare center where she got to
- 5:12see how things were run, right? She got to understand the
- 5:14structure and see like, OK, here's how they on board, you
- 5:18know, here's how they do the paperwork.
- 5:20And so she had a lot of really practical knowledge to pull from
- 5:24when you guys decided to open your first center.
- 5:26Yeah, that's right. And she had AI mean she'll talk
- 5:28about you know, she had a great mentor when she first started,
- 5:30right? The the more senior teacher in
- 5:32the classroom where she started. And that was the big thing is
- 5:35working in the school just learning classroom management,
- 5:38right? Because obviously the kind of
- 5:39structure of a class is very different from just being around
- 5:41kids in in your home or or with family.
- 5:45But I think, yeah, the, the biggest thing is, you know,
- 5:48there are a lot of kind of positive and negative
- 5:50experiences over over her career as a teacher.
- 5:53And so when we decided to create Aspen Leaf, I mean, she created
- 5:56a school where she would want to work as a teacher, right?
- 5:59Where like I, I can remember how heartbreaking it was for her
- 6:03life. I mean, she would, you know, it
- 6:04was really hard when basically the school would take one of her
- 6:10students away from her, not in a malicious way, but a lot of
- 6:13schools are set up where, hey, this is the two year old
- 6:15classroom. This is the three-year old
- 6:16classroom. And there are a lot of places
- 6:17where, you know, on the kids birthday, they turn three, you
- 6:20know, they just move them right over.
- 6:22And there's seems like there's not enough thought given to how
- 6:25that affects the kid, right? I mean, they've they've made
- 6:27those connections with their classmates and with their
- 6:29teachers and that transition can be hard, but it can also be hard
- 6:32on the teacher who really forms these connections.
- 6:35And so, so Aspen Leaf again, was it was a place where she would
- 6:40want to work, where the teachers are given ownership of their
- 6:43classroom and the relationships with the kids and the families,
- 6:48but also where the school is kind of supporting them.
- 6:51Like I, I remember early on when we were dating, she said she
- 6:54wasn't available one Saturday because she had to go paint her
- 6:58classroom. And I was like, you have to
- 6:59like, that's part of your job to make you paint the classroom.
- 7:01She said, no, I just want it a different color.
- 7:04And I said, are they paying you? And she said, no, but they're
- 7:06giving me the paint. You know?
- 7:07I mean, that was the kind of teacher she was where she was
- 7:10always just thinking about her kids and what she wanted to do
- 7:13for them. And yeah, she just really wanted
- 7:16to take ownership of that classroom space.
- 7:18And so we look for teachers who were kind of cut from that same
- 7:22cloth. I think part of what you were
- 7:25just describing a moment ago, Howard, is this idea of the
- 7:28continuity of care and how that was really important component
- 7:32of what you guys wanted to build into Aspen Leaf and and student
- 7:36experience there. Yeah, exactly.
- 7:39So continuity, I mean, we're not, you know, we didn't
- 7:40originate it, but it's, it's pretty uncommon.
- 7:42But basically, you know, right. So we have a nine year old and a
- 7:455 year old. Our five year old is, you know,
- 7:48in, in a month is going to start kindergarten.
- 7:51But so to take our five year old, for example, you know, he
- 7:54started at Aspen Leaf when he was an infant and well, for
- 7:58complicated licensing reasons that I don't have to go into,
- 8:00but basically from when he was really young, you know, he had
- 8:03these two teachers in his class. And that group, those teachers
- 8:09and those students have stayed together for five years, you
- 8:12know, from kind of being babies all the way up to going to
- 8:15kindergarten. And they've moved physically
- 8:17classrooms, but that group has stayed together.
- 8:21And obviously, you know, teachers will leave, they'll
- 8:23move away. So it's, it's not always
- 8:25perfect, but you know, the, the model, you know, what we're
- 8:27striving for is for a group of kids to stay with the same
- 8:31teachers they're throughout their entire experience in the
- 8:35preschool. And that has really allowed them
- 8:37to form these really tight bonds and, and get to know each other
- 8:40and, and just grow and develop and, and you know, when it
- 8:43works, it, it's really magical. That's fascinating.
- 8:46When I first saw continuity of Care mentioned on your website,
- 8:49I assumed that that meant that just the students stayed
- 8:52together and kind of like in a traditional elementary school,
- 8:56you know, they all move from first grade to 2nd grade, but
- 8:59it's a new teacher each year. And what you're saying is no,
- 9:03those students all stay together and they stay with the same
- 9:06teacher, assuming that there is a staff turnover in that
- 9:09position? Yeah, exactly.
- 9:10Yeah, yeah. You know, with all those kind of
- 9:12assumptions and and sort of real life, the caveats, yeah, you
- 9:17know, that that is what we strive for, is for.
- 9:19This is for that pod, those teachers, and those students to
- 9:24all stay together as as a group throughout their entire
- 9:27preschool experience. And why do you think that is
- 9:30such an uncommon approach in preschool and daycares?
- 9:34Well, it's, it's logistically difficult.
- 9:38Well, actually, you know, I, this is actually, this actually
- 9:41gets to something that I've not understood about kind of other
- 9:45preschools or, or the industry or the model in general.
- 9:48And I think what sets us apart a bit with Bridget having had the
- 9:52experience of being a teacher and the background and, you
- 9:54know, we're very teacher focused, right?
- 9:56Because the teachers are the school.
- 9:57Is there a lot of things that we do that feel obvious?
- 10:03Because this is one of those things where everyone's
- 10:06interests are aligned, right? Like if you have a good team who
- 10:12feel supported, the kids have a good experience, the kids have a
- 10:15good experience, the families are happy, you know, And so
- 10:20things like continuity of care, just kind of protecting the
- 10:26teachers, making them feel supported, all of it helps the
- 10:30classrooms and the business, right?
- 10:31There's, there's no tension. So I actually don't know why
- 10:36more schools don't do, for example, continuity of care.
- 10:39But I, I do know from experience that a lot of schools actually
- 10:42aren't owned by teachers, right? And I think they're just these
- 10:48like models that just seem easier, right?
- 10:50You've got a classroom, this is the teacher in the classroom,
- 10:53different licensing reasons. And so you kind of shuttle the
- 10:55kids. And and so I think in that
- 10:58respect, we're a little different where we were really
- 11:00focused on building a great school kind of from from how
- 11:06that would look as a teacher. Do you think it has anything to
- 11:10do with how a lot of daycare centers will have different
- 11:14student teacher ratios at different age groups?
- 11:17And is that something that is employed in your organization as
- 11:21well? So, well, we have different
- 11:25ratios. I mean #1 you know, we're
- 11:26licensed by the state and so there are state mandated ratios
- 11:31and these are minimums, right? And so if you go into any
- 11:35preschool infant classroom in California, you have to see at
- 11:40least a four to one ratio of infants to teachers, right?
- 11:45So if you walk into an infant classroom and there are 5
- 11:48infants with one teacher, well, they're out of ratio.
- 11:50So they're, they're not following the regulation.
- 11:53But then again, across any state, if you, once you go into
- 11:56the toddler classroom, that state mandated ratio is 6 to
- 12:00one. And then you get into preschool,
- 12:03which is kind of two year old, two years old and up.
- 12:06And then the state minimum ratio is 12 to one.
- 12:09So everyone's operating with the same kind of ratios.
- 12:13And then and then ours, you know, as a practical matter, our
- 12:15ratios are lower, right? Like for example, our five year
- 12:18olds, you know, most of our preschool classrooms have around
- 12:2110 or 11 kids with two teachers. These are the preschool
- 12:24classrooms. So we're kind of around 5:00 to
- 12:261:00 when the state minimum is 12 to one.
- 12:29But it's, that doesn't prevent us from doing cognitive care,
- 12:33right. What happens is our infant class
- 12:35is small. And when they move into the
- 12:37toddler classroom, well, that opens up a couple more spots.
- 12:39We just enroll a couple more kids.
- 12:40And then when they go up into the preschool classroom, couple
- 12:43more spots open up. So we enroll a couple more kids
- 12:45again. Yeah.
- 12:48So I, I, yeah, I'm, I'm not sure why continuity of care isn't
- 12:52kind of more prevalent across the industry.
- 12:55Talk to me more about the curriculum and your overall
- 13:00approach to childcare and early childhood education.
- 13:05Yeah, so well, as a general matter, our main focus is on
- 13:08social and emotional development.
- 13:11And so, you know, just to give a quick example, if you walk into
- 13:16an Aspen Leaf classroom, say you know, a toddler classroom,
- 13:19right, these kids are kind of pre verbal, but beginning to,
- 13:24you know, well, they're always beginning to understand.
- 13:26But you know, so Todd, the classroom, if you see two, you
- 13:30know, 18 month olds get into some small dispute, right?
- 13:33One is playing with some blocks, another one takes a block and
- 13:36that causes the first child to cry.
- 13:38You'll often, you know, you'll hear a teacher get down on their
- 13:41level and just narrate for the kids what's happened, right?
- 13:46Oh, Jack, I see you're upset because you were playing with
- 13:49the blocks and then Adam took a block and that didn't feel good.
- 13:53Adam, do you see Jack is crying, right?
- 13:56And so at that age, it's giving, it's giving them the words and
- 13:59just kind of again, narrating what's happening.
- 14:04And then a little bit older, that continues.
- 14:06But once they're verbal, you, you give them the words, right?
- 14:09So it's the same thing. Oh, I see you're upset because
- 14:12Adam took your block. Jack, you can say, Adam, I was
- 14:16playing with that, right? And then you help the kids say,
- 14:18Adam, I was playing with that. And then you turn to Adam and
- 14:20say, Adam, look, Jack is saying that he was playing with that,
- 14:23right? And so then, but then again, you
- 14:26continue and as they get older, you get into problem solving and
- 14:30it's the same situation, you know, the same thing happens,
- 14:32except you now you say, oh, I, I see we have a problem.
- 14:34Like what are some solutions that we can think of?
- 14:38And then, you know, the teacher guides them.
- 14:39And then Long story short, you know, once they get to five
- 14:42years old, they're about to go up to kindergarten.
- 14:43The most amazing thing is when you look over at a couple of
- 14:47kids who are playing and a problem arises and you hear one
- 14:50of the kids say, you know, they, they say, what happened?
- 14:53Like, Hey, I was playing with that.
- 14:55Like we need to find a solution, right?
- 14:58And so that's really our focus. So in terms of curriculum, what
- 15:02we utilize is what's called emergent curriculum.
- 15:06So the contrast, if you go into some schools and you want you
- 15:09say, hey, can you show me your curriculum for the year?
- 15:10They could pull out a calendar and they could say, you know,
- 15:12next week we're doing leaves. The week after that, we're going
- 15:14to do boats. You know, the week after that
- 15:16we're doing sea animals or whatever it is.
- 15:20Our curriculum is emergent, which means it's not set, but it
- 15:25emerges based on what the kids are interested in.
- 15:27And the example I always go to is when Bridget was teaching,
- 15:31she had a group of kids playing in the block area.
- 15:33And she got down on their level and just said, oh, can you tell
- 15:35me about what you're building? And one of the kids said rocket
- 15:37ships. And so you ask the questions,
- 15:39you know, the preschool teacher questions like, oh, like where
- 15:42does a rocket ship go? Like what does a rocket ship do?
- 15:44And they didn't really know, but there was, you know, And so from
- 15:47the kids perspective over the next few days, all of a sudden
- 15:50this the classroom becomes filled with, you know, now
- 15:53there's some books about space, right?
- 15:55The sensory bin has some different kind of space and
- 15:58astronaut related things in it. And so again, the curriculum
- 16:02kind of emerges. And so you sort of naturally
- 16:05fall into this unit about space until, you know, the kids
- 16:09interest kind of naturally wanes.
- 16:12And in that way, you help build the kids love of learning and
- 16:16like, they begin to associate school with like just this place
- 16:19where when they're interested in something, they show up and that
- 16:24interest is just explored, right.
- 16:26They. And so it it, yeah, it becomes a
- 16:29really, again, just magical, like engaging place for the kids
- 16:33learning through play. Exactly.
- 16:37Yeah, what? What they're interested in.
- 16:38Yeah, and, and it takes, again, it takes teachers who are cut
- 16:41from a certain cloth, right? Because there, there are no
- 16:44worksheets. And, and this is a question we
- 16:46often get from families like, oh, you know, how are they going
- 16:49to learn their numbers and letters?
- 16:50And we talked 1st about how actually the kids who succeed in
- 16:56elementary school and beyond are not necessarily, there's
- 17:00basically no association between reading and counting early and
- 17:05you know, academic success in elementary school, but there is
- 17:08a strong correlation between emotional and social maturity
- 17:13and, and that success because you know, you'll, kids will
- 17:16learn how to read and count and do all those things.
- 17:19But a kid who goes into elementary school being able to
- 17:21identify their feelings, being able to tell people like how
- 17:23they're feeling, you know, to like set boundaries and say, I
- 17:27need space or I didn't like that, you know, that kids really
- 17:31set up to succeed just sort of in the context of school.
- 17:36And so we start with that, but then we also go on.
- 17:38But the kids do learn sort of the more academic things, but
- 17:42it's built through play, right? And so for example, you might
- 17:45have sorting activities where again, with the space thing, you
- 17:49know, they're a bunch of little tiny like space related toys,
- 17:52but maybe they have to sort it by color right there.
- 17:56There's given these like different bins and you know, the
- 18:00books that they're reading are about space.
- 18:02And so that gets them more, you know, the kids are reading more
- 18:05because these are books that they're, they've already shown
- 18:08interest in the topic. And so it again, it takes
- 18:11teachers cut from a certain cloth because they have to be
- 18:14really creative and mindful and, and thinking ahead in terms of
- 18:18how to build all these things in sort of as you're as you're
- 18:21moving along. Let's take a step back to the
- 18:25beginning for a moment. Howard, when you were first
- 18:28starting, I'm curious how did you get the capital to start?
- 18:32This was self funded. Did you take some outside
- 18:34investment? Self funded.
- 18:37So like I mentioned, when we moved out, you know, I started
- 18:40working, I was, I, I graduated law school.
- 18:42So I was starting, I was working at a large firm, you know, like
- 18:45making good money, especially for that, you know, for being
- 18:4925, right? And so we saved up a bit.
- 18:52Frankly, we didn't save up enough.
- 18:54Like I said, if we had known how hard and expensive it was going
- 18:57to be, we wouldn't have been able to do it.
- 19:02And but, you know, since, and so we borrowed a little bit of
- 19:07money from my parents, but not too much, you know, I mean, I
- 19:11think, you know, we went in, I think we'd saved up 30 or
- 19:14$40,000, which just seemed like a, you know, huge pot of money
- 19:17for us. You know, like this is a huge
- 19:19pile. But, you know, at the time, I
- 19:22mean, now it sounds super cheap, but you know, the place we found
- 19:24to rent is, you know, $4500 a month or something like that.
- 19:27And then we're getting supplies and I'm just paying rent while
- 19:30we were building it out and, and painting and doing all those
- 19:33things, you know, that, that money kind of dwindled quickly.
- 19:37And then this was not, there was a strange, I mean, now I can
- 19:40just complain about the licensing agency for a while.
- 19:42But like, there was a strange thing where, you know, when we
- 19:44were getting licensed in California, you're required to
- 19:48send them like a budget. And it was weird because like,
- 19:51it was fairly paternalistic, right?
- 19:53Like, I don't, you're, you're just licensing us, right?
- 19:55You're just ensuring that there's like we meet minimum
- 19:58standards of health and safety, but there's all this paperwork.
- 20:01So we send it off and then you have to give them permission to
- 20:03look in your bank account. And it's like, well, why?
- 20:07And they said, well, we want to see that you have, that you can
- 20:09survive for at least three months.
- 20:12But the amount of money they wanted to see in the bank
- 20:13account was like basically three times the expenses in this
- 20:16budget. And for us, we didn't have that
- 20:19money. I mean, it was a huge amount of
- 20:20money. And I try to explain to them,
- 20:22well, if the goal is that you want us to be able to stay alive
- 20:24for three months, like this is not the number you're looking
- 20:27for. Because this budget assumes
- 20:29we're full, right? Like fully enrolled, which means
- 20:32we've got all these teachers we're hiring.
- 20:33But I'm but I told them on day one, we're not hiring seven
- 20:37teachers when we have zero kids, right?
- 20:39We're going to do that work ourselves.
- 20:40So you shouldn't include this in in the number and.
- 20:44Labor. There's a huge portion of your.
- 20:46Operating it's the biggest, it's the biggest portion and we're
- 20:48just not going to be spending that, you know, if we're not
- 20:51full and if we're full, that means we're making money.
- 20:53And so we're definitely surviving, right.
- 20:56But they just, it's not even like I, I would have accepted it
- 21:01if the, you know, the employee had just said, you know what, I
- 21:03hear you, but like, this is what I'm told.
- 21:05You know, I don't make the rules.
- 21:06Like I just got to go through my checklist.
- 21:08Fair enough. But it like they didn't even
- 21:11accept kind of like the logic of the point that I was trying to
- 21:14make, right? They weren't even conceding like
- 21:16that. I had a point.
- 21:17They were just like, you're just wrong.
- 21:20And so anyway, so but it was this weird thing where, OK, so
- 21:24we don't have the money. So what, you're going to deny us
- 21:27a license because we don't have the money, but we're locked into
- 21:29this lease. We've already bought all the
- 21:30furniture, we've already painted this place.
- 21:32So you're going to deny us a license so we can't operate.
- 21:34So you're just going to drive us into personal bankruptcy because
- 21:37we didn't have enough money to show you this like arbitrary
- 21:40amount? Apparently, yes.
- 21:44And so, you know, so basically what we were, you know,
- 21:46fortunately, like, you know, my family is not wealthy, but you
- 21:50know, they were in a position to at least where they could send
- 21:54us some cash for like literally three days where I just called
- 21:58just. So you could show the.
- 21:59Bank so I can show the yeah, I exactly, exactly.
- 22:02You know, so I explained the situation and, you know, my my
- 22:05family was they was like, OK, yeah, you know, like we can send
- 22:08you, you know, whatever it was like 90,000, a $100,000 to just
- 22:12hold on to for three days, like yeah, we're not spending it.
- 22:15And then so yeah, so we wired it in so the number was there.
- 22:20The agency took a look. They were like, OK, and then I
- 22:23just sent it back. Well, sometimes you got to game
- 22:28the system. Right.
- 22:29Yeah, exactly. You know, know the game to play.
- 22:32And so from the early days, you were still continuing to
- 22:35practice law as the center was open.
- 22:39Were you actively involved in the operations of it, or did
- 22:42that fall mostly on Bridget? I was.
- 22:45I've always been actively involved in sort of the back end
- 22:50aspects of it, right? So from the beginning, you know,
- 22:54you know, payroll, receipts, bookkeeping, I learned WordPress
- 22:59to like set up the website. I learned a bit of SEO to figure
- 23:03out, you know, the Google Maps listings and, you know, all all
- 23:07that kind of stuff. But yeah, I don't have a single,
- 23:09you know, ECE early childhood education credit to my name.
- 23:12So like, I can't, you know, Teach Bridge has always been the
- 23:15heart and soul of the school of the program, right?
- 23:19So when you're talking about curriculum, basically anything,
- 23:20you know, the actual experience for the kids has always been
- 23:22Bridget, but any of that kind of like background architecture,
- 23:29right? Like, you know, I found our
- 23:31insurance broker, the workers, all that kind of stuff I've
- 23:35always kind of handled or, or, or helped with.
- 23:37And so in that sense, we make a really good team.
- 23:41Yeah, You handle a lot more of the back office, the admin maybe
- 23:44a little bit more like the business side of things.
- 23:46Yeah, exactly. Yeah.
- 23:49And you, you've already touched on this a little bit and I'm
- 23:52kind of curious to explore this a bit more, sort of the
- 23:55difficulties in those first months of opening this first
- 24:00center. Like if we had known how hard it
- 24:03was going to be, we probably wouldn't have done it.
- 24:06Tell me about some of those difficulties, those hardships
- 24:09that you guys came across that you weren't expecting.
- 24:11Yeah. Well, so actually, I mean, the
- 24:13those first months were, I would say about as hard as we
- 24:16expected, right? I mean, Bridget was teaching and
- 24:21the director went. So when we open, when we
- 24:23formally open, right, Like we, we can have kids here that we
- 24:27can care for on day one, we had three kids enrolled, right.
- 24:30So Bridget was the teacher. She was the, you know, the
- 24:34director of the location. She was also going out and
- 24:37buying all the supplies, right? The snack supplies, the
- 24:39furniture, we were doing everything.
- 24:41And she was marketing, right? She, she, we had printed out
- 24:45Flyers and posters and she was going around to coffee shops and
- 24:47she was, she was working really hard.
- 24:50But that all I think was what we expected going in.
- 24:55And because it's a good school, but I mean, primarily because
- 24:59there's just not nearly enough childcare in San Diego, like a
- 25:02lot of places, you know, we filled up pretty quickly.
- 25:07And I, you know, it, it, it's hard to like explain, but it's
- 25:12folks who own businesses. It's just hard.
- 25:15You know, it's just constant. You're thinking about it seven
- 25:17days a week. All the, all the problems are
- 25:21your problems, right? If a problem doesn't get solved,
- 25:26you have, you know, there, there are these problems that come up
- 25:29where it's just either you solve it or the business is going to
- 25:32die. And so you feel like you have no
- 25:34choice. And so it's hard to kind of
- 25:37convey just the constancy of it. All, right?
- 25:42And it's one of those things where, you know, we hired
- 25:44teachers right as we needed them.
- 25:48But Bridget especially would get to a point where she would just
- 25:52hit kind of a boiling point or not.
- 25:56That doesn't sound right. She wasn't angry, but, you know,
- 25:57just a point where, like, we can't.
- 25:59I can't. It's just too much sustainable.
- 26:01It's too much, right? Yeah.
- 26:02And so having to let things go and delegate, I mean, you know,
- 26:05these are sort of the classic small business owner problems,
- 26:10you know, we went through. But so those first few months
- 26:14were about as hard as we expected, right?
- 26:16You just expect that hustle. But it's also fresh.
- 26:19And so I think the hardest thing is, you know, a year or two, you
- 26:22know, a few years later when a lot of those grinds are still
- 26:27just grinding right, to just be able to sustain that, keep it
- 26:31going is, is hard. Was there any point in those
- 26:36first couple of years where you guys seriously consider just
- 26:39throwing in the towel? No, never.
- 26:40Never. That's too much.
- 26:43You saw that there was a light at the end of the tunnel.
- 26:46There was enough joy in in some of the day-to-day that kept you
- 26:49going. Yeah.
- 26:50Well, yeah, I mean, number one, we were, you know, we'd signed a
- 26:54lease, right. And and we've we've signed
- 26:57personal guarantees on that. So there was really no choice.
- 27:01And I think that has really been the theme of business frankly,
- 27:05is that at every stage we've just faced these inflection
- 27:11points where there's no choice. We just have to keep going.
- 27:16We just have to like either fix this problem, we have to find
- 27:18the money we have to in, in our second location, which we can
- 27:21talk about, which was really the crusher for me.
- 27:25You know, there's just, you just don't have a choice like you,
- 27:29you, you have to fix this. You have to succeed, you have to
- 27:32push forward, you have to move. You just have to keep it going.
- 27:35And that, you know, from where I'm sitting today, I can look
- 27:38back and, and appreciate those things, right, because it's,
- 27:40it's given me a just a lot of, I don't know, grit and, and, you
- 27:46know, confidence and, and the ability to persevere.
- 27:50But in the moment, man, those things are are tough.
- 27:54So, but no, we've never quitting was just never an option, so.
- 28:00And I hear you in when the first location was there, a big part
- 28:03of the the reason that quitting wasn't an option is you had this
- 28:06five year lease that you'd personally guaranteed there was
- 28:09no out. We're going to make this work.
- 28:12At what point did the first location feel successful enough
- 28:18that you guys were like, let's replicate this, let's open up a
- 28:22second one? Yeah.
- 28:25So our first location opened, you know, October 1st, 2012.
- 28:30We signed the lease on the second location kind of if I'm
- 28:36call it January 2015, which was actually the same month that our
- 28:41first son was born. So I think what, you know,
- 28:45within a year, a year and a half of opening the first location,
- 28:49we felt like we had kind of our our feet under ourselves, right?
- 28:53Like it was a good, it was a great preschool.
- 28:58You know, the family's really happy.
- 28:59Like we, you know, you could just walk in and it was just
- 29:01this happy place, right? I mean, you get, you have all
- 29:04the normal problems. It's, you know, it's a hard
- 29:07business to own, right? Like kids are, are, are
- 29:10predictable, but unpredictable, right?
- 29:12They're unpredictable in predictable ways.
- 29:14It's a low paid workforce. It's expensive for the families.
- 29:20You know, it's brick and mortar, like all those challenges, but
- 29:23you'd walk into the preschool or the kids would leave and like
- 29:26you could just see their development and and if you talk
- 29:28to good preschool teachers, they all of them will tell you that's
- 29:31why they do it, right? Like the impact they're having
- 29:33on the kids. It's because they're so young
- 29:35and growing so fast. It's so apparent.
- 29:39It's so visceral. You know, like you just the, I
- 29:43can remember, you know, Bridges, some of the teachers would have
- 29:45this song when they're cleaning up the classroom, right?
- 29:47Clean up, clean up everybody everywhere.
- 29:49And then you know they're doing it and the kids are non, you
- 29:52know, the two year olds are just kind of.
- 29:54But then when you see a 2 1/2 three-year old just like
- 29:56cleaning up their little station and you see them singing to
- 29:58themselves, cleaning up, cleaning, you know, it just it
- 30:00just warms your heart, right? Like you, like you are having an
- 30:03impact and you know you. You're making a difference.
- 30:05You're making a difference. And you know the number of
- 30:07parents who would come to not just Bridget, but you know,
- 30:09their kids teachers, right? And just say, I don't know how
- 30:12you do it, you know, or they have a story about their kids at
- 30:16home and it's, you know, they pick something up at school that
- 30:20impact, you know that and, and, and it's just very real and it's
- 30:22very immediate because of how quickly the kids are developing.
- 30:26And so, yeah, there's, there's it's, it's the hardest, best
- 30:29thing we've ever done, right? Because even from the beginning,
- 30:32like that impact, it was a, it was clearly a special place.
- 30:37And so pretty early on, we got our arms around this.
- 30:41This is a great preschool. We want to open up a second
- 30:44location and talk me through how that unfolded then.
- 30:49Yeah, I mean this, this story, you know, we, we could spend
- 30:53hours on it. But again, like we'd still not,
- 30:56we have not lost a lot of that naivete that got us into the
- 30:59first location where we were like, Oh yeah, we could like we
- 31:03could, we could do this, you know.
- 31:06So the first location is it's, it's still is in an old house
- 31:09here in San Diego. And we kind of retrofitted and,
- 31:12you know, and, and did things, but structurally it, it, it,
- 31:15it's, it is what it is, right. We didn't move.
- 31:19Yeah. You know, we just like the
- 31:20living room, the dining room. These are classrooms now, right?
- 31:25The second location. Bridget wanted to open a second
- 31:29location that was a little bit bigger so that we could have
- 31:31infants and toddlers. And she would say the main
- 31:35reason was because, you know, we, we were married at that
- 31:37point. We were planning on having a
- 31:39family. She wanted to send her like she
- 31:44wouldn't trust anyone else to care for her babies, right?
- 31:45Like she, she wanted to be in charge of where our kids are
- 31:49going to school. And so we were thinking about
- 31:53it, planning it. Long story short, we found a
- 31:55location that was great, which is where our second location
- 31:58currently is, but they wouldn't lease it to us.
- 32:01They leased it to it because it's this, it's this commercial
- 32:05building and it was a it was an old laundromat right in the
- 32:09neighborhood called North Park. But it's not in this commercial
- 32:11corridor. Like it's just this, it's just
- 32:12this weird kind of thing where it's right on this corner and
- 32:17across the street is like a little convenience store, liquor
- 32:19store and flower shop. But those are the only two
- 32:22commercial businesses like within several blocks and it's
- 32:25all homes around. So you've got this perfect
- 32:28commercial space, but right. But it feels very residential,
- 32:30right? It's got this big parking lot,
- 32:33which we did turn into a, a playground.
- 32:36So it was just this like impossible location.
- 32:41So we really wanted it, but the landlords leased it to a spot
- 32:46that was going to turn it into like a little microbrewery
- 32:49restaurant or something. We heard that they, it became
- 32:53clear that they were not going to be able to get a liquor
- 32:55license. And so they like pulled out and
- 32:59the landlord, you know, kind of came back to us or we, I can't
- 33:02remember how it happened, but basically like on the second go
- 33:05around, they agreed to lease it to us.
- 33:08This spot when we moved in, like I said, it was a former
- 33:10laundromat, but when we moved in, it was 4 walls, barely a
- 33:15roof and nothing. So at the end of the day, like
- 33:20we, you know, every pipe and tube and wire and floorboard and
- 33:25sector drywall and light in that place we installed right?
- 33:31So this was a huge kind of like construction project.
- 33:36It's a huge, Yeah. I mean, the, the building's
- 33:38pretty small, 2700 square feet, just a rectangle, one floor,
- 33:43right. But like, we did not appreciate
- 33:45how huge this project was going to be to like, be a little sort
- 33:53of, I don't know, vague for legal reasons.
- 34:00I can't get into some of the problems we had with the folks
- 34:07we hired to kind of design and engineer the place.
- 34:12But I will say, you know, I got a crash course in.
- 34:18Yeah, basically just construct commercial construction, right?
- 34:20Everything from design and planning to permitting, right?
- 34:26Mechanical, electrical, plumbing, roofing, all of that.
- 34:33And I also the biggest lesson I, I, I took from that point was I,
- 34:37I had to learn the hard way about vetting people you hire
- 34:45and how dangerous of a combination over confidence and
- 34:51under competence is Like that's, that's a really dangerous
- 34:57combination in, in, in a person. But you know, to yeah, to kind
- 35:01of, we thought it was going to, we thought within nine months of
- 35:04signing the lease we'd be able to be open, you know, it, it was
- 35:08almost two years. Oh, wow.
- 35:11Yeah. And you know, there was like,
- 35:14you know, we negotiated some TI reimbursement rights, had an
- 35:16improvement reimbursement and like there was some stuff there,
- 35:19but the, the process was so long and so expensive that I can, you
- 35:25know, we got an SBA loan. You know, we also learned that,
- 35:28you know, after yeah, that. Well, sorry, you know, this
- 35:34opening up this, these, this memory box is bringing out a
- 35:38lot, a lot of different stories. But I, I can remember the day
- 35:44when I did that like kind of cash transfer from your credit
- 35:48card, our personal credit card, right?
- 35:51I put like, you know, I just transferred $25,000 of cash from
- 35:55one of our credit cards into the business account in order to
- 35:57make payroll at the first location that was still going
- 35:59on, you know, and what is that at like, you know, 3540%
- 36:02interest rate, whatever, whatever those are.
- 36:07And we were just tapped out. You know, we had started with
- 36:10the kind of very legitimate SBA loan that we thought would be
- 36:13enough. And then we kind of got went
- 36:15into the more dodgy kind of business loans, all to just keep
- 36:20the construction going to keep operating.
- 36:22You know, we were, you know, liquidated our retirement
- 36:26savings, which wasn't a lot at that point, but I was still
- 36:27working at the big firm, you know, at the firm, looking at
- 36:31all of our savings for a few years separately, I had been
- 36:35really into like churning credit card points, right?
- 36:37I was doing like the miles and points things just like, you're
- 36:40right, like they're just people who do that.
- 36:42And so through that process, I just amassed like $180,000 of
- 36:47personal credit, like all in the service of kind of like getting
- 36:50us free flights and free hotels and things.
- 36:53And we ended up maxing out pretty much all of that, you
- 36:58know, like we were just totally underwater.
- 37:01I, I think like rationally, you know, somebody like a, just a
- 37:06cold account looking at the numbers, I'm confident would
- 37:09have just looked at these at, at everything at an earlier stage
- 37:13and just said, you've got to pull the plug.
- 37:14Like you just got to abandon this.
- 37:16You have to declare personal bankruptcy.
- 37:17Like you're done. You know, you can't keep digging
- 37:20this hole deeper. But we just felt like we didn't
- 37:23have a choice. I mean, it was never, it was
- 37:25never even an option. But there were some really dark
- 37:26days, and the darkest was what you're.
- 37:29Describing is incredibly stressful.
- 37:32Yeah, go ahead, Robert. Yeah, unbelievable.
- 37:35Yeah. I mean, this was, you know, to,
- 37:37to be candid, I, I can remember in August of 2016, I mean, at
- 37:42this point, things are done. We like we had scraped and
- 37:46clawed and we had it like this, this building was built it, it
- 37:51had, it was furnished, it was painted there.
- 37:53There was kids furniture, there were toys there, right?
- 37:55Like we were trying to get licensed and we were trying to
- 37:58get through our final kind of things with the city.
- 38:03And, and we tried to set up the, the final city inspection and
- 38:06they came out or they didn't come out.
- 38:08They said, Hey, you've got all these special inspections still
- 38:10in the plans that haven't been cleared.
- 38:12I was like, what does that mean? They're like, well, they're, you
- 38:15know, you got to check these off.
- 38:18And I talked about that contractor and the contractor
- 38:20said, yeah, these are here, but they don't relate to anything.
- 38:22Like, for example, they were like, look, they're requiring a
- 38:24special inspection for welding. And a special inspection, just
- 38:28for context, is when you hire an inspector to come out and like,
- 38:32watch you do the thing that needs to be inspected, right?
- 38:34So there was a special inspection on the plans for
- 38:36welding where when something's welded, you're supposed to hire
- 38:40this person to come out, watch you Weld and say, OK, you've
- 38:42welded this correctly. I'm going to sign off on this.
- 38:44The contractor walked me through the plans and he said there's
- 38:47not a single Weld in this entire place.
- 38:51And so I went down to the city, You know, at this one, I was
- 38:55running the plans on my own, just sitting and, you know,
- 38:57pulling the number, sitting there for hours.
- 39:00And for that one, for example, you know, I just, I just, I
- 39:04just, I was just desperate. I was like, please, like, just
- 39:06look at these plans. There's not a Weld in this
- 39:07place. And so I found, you know, a guy
- 39:09who was finally willing to listen to me at the city.
- 39:11And he went through and he, you know, cleared ones that like,
- 39:14OK, yeah, this is fair. Yeah.
- 39:16I don't know why this is here, but there was a special
- 39:19inspection for concrete. And we poured a lot of concrete.
- 39:22And there was a very real chance I was as I was sitting here that
- 39:27he was going to tell me I cannot sign off on these plans.
- 39:31You cannot get these. You cannot get your, you know,
- 39:34you cannot get this project approved unless you rip out the
- 39:38flooring and the walls and you and you jackhammer the concrete
- 39:43like in the foundation and report it with a special
- 39:45inspector. And at that, at this point, like
- 39:47I said, I mean, you know, we were hundreds of thousands of
- 39:49dollars in debt personally in the business and I just begged
- 39:54and we were dealing with this. And I can tell you, like those
- 39:57months when all this kind of was going on, you know, I, I, you
- 40:00know, I had what I, I spent a lot of time talking with my
- 40:04therapist. Yeah, I started therapy at the
- 40:05time. And I was like, I'm not having
- 40:07suicidal thoughts, I don't think.
- 40:09But I'm thinking about like the idea of suicide, you know, just
- 40:14like just the concept, you know, and she said, well, this is
- 40:17what, what, what, you know, this is the difference between
- 40:19suicidal ideation and suicidal thoughts, right?
- 40:22I, I, we didn't have a gun, right?
- 40:23I wasn't, I, you know, a suicidal thought is when you
- 40:26think, hey, I've got this extension cord, you know, in my
- 40:29garage and I could tie it to this thing and I could, you
- 40:31know, keep it. Never got to that point.
- 40:35But I was thinking about, you know, you know, if this doesn't
- 40:37work, like is, you know, what, what, what am I going to do?
- 40:40You know, do I just, you know, and it was that was really hard.
- 40:45But there's a happy, you know, obviously, you know, we've got
- 40:48now it's 124. We didn't have to rip out
- 40:51everything there. Basically, I found a guy who's
- 40:55just willing to listen and work within the city.
- 40:58And at the end of the day, we had to cut open two relatively
- 41:02small sections of walls, hire a special inspector to watch us
- 41:09kind of reinstall a few lag screws.
- 41:12He signed off on it. And we, you know, we were able
- 41:16to open. But that, I mean, we did.
- 41:18We had weeks, if not days of runway left in terms of just
- 41:23being able to, like, meet payroll at the other location
- 41:25because, again, we're still paying rent on this place, you
- 41:28know, and then it was expensive. Yeah.
- 41:31We were just tapped out. Howard, I appreciate you opening
- 41:35up and sharing that because that clearly that, that brought up a
- 41:37lot of old experiences, a lot of old emotions.
- 41:41They're very raw. And these are things that people
- 41:44don't often hear or know about, right?
- 41:47They, they see the beautiful daycare centers.
- 41:49If people go to your website, they, you know, can see just
- 41:52these gorgeous facilities and they're like, oh, you know,
- 41:55these guys must be rolling in cash.
- 41:57Howards, he's an attorney. I'm sure he's sitting on a whole
- 42:00boatload of money. Things just come easy to him and
- 42:03to hear, you know, this real struggle that you guys went
- 42:06through almost went belly up like a lot of personal strife,
- 42:09the therapy that you've gone through to come through the
- 42:11other side. I really appreciate you opening
- 42:14up about that. You know, and I'm curious, you
- 42:16know, so you guys went from one location to two locations.
- 42:19Now you're at 4 locations. And as you go through that kind
- 42:22of growth, it really changes the way that the founders are
- 42:26involved with the business, right?
- 42:28You know, when you're a small location, your wife, Bridget,
- 42:31she's the teacher, she's the director, she's everything.
- 42:34Now you're in a second locate. Now you're at 4 locations.
- 42:37A lot of times you end up being more removed from the things
- 42:40that especially for Bridget that she, you know, really good at
- 42:44and really enjoys. I'm kind of curious to hear both
- 42:47of you how your roles have changed as you've gone through
- 42:50that growth. Yeah, absolutely.
- 42:52I mean, I, I know Bridget would tell you she hates her job right
- 42:55now. You know, she like the thing
- 42:57that she loved was teaching. Like she she wishes she wishes
- 43:02she could be a teacher at Aspen Leaf because it was again,
- 43:07making this kind of like having her kids, right.
- 43:10That was that's what she loves the you know, we love Aspen
- 43:16leave like I I don't wanna say she hates her job, but you know,
- 43:19now it's it's it's a lot of. She's not doing the parts of it
- 43:22that she used to. Exactly.
- 43:23She she lost the parts that she loved about, about teaching and
- 43:26and that's been really hard. And so, yeah, so, you know,
- 43:30we've grown and had to delegate, right.
- 43:33So like, in addition to the teachers for the classrooms,
- 43:35each location has a director, right?
- 43:39We've now have an enrollment coordinator who because that,
- 43:42that was another thing where for years she was also, she was
- 43:44doing all enrollment. And so that meant reaching out
- 43:47to families on the wait list and communicating them, giving them
- 43:49tours, you know, emailing back and forth, like kind of like
- 43:53talking about, you know, all all that kind of stuff.
- 43:56And so that's been a big thing is just learning to delegate for
- 44:00me, my role hasn't necessarily changed.
- 44:02You know, I, I think like the, the responsibilities have stayed
- 44:06consistent for me, right? But even there I've also had to
- 44:10learn kind of the beauty of delegation and just finding a
- 44:13efficient systems and processes. You know, like in the early days
- 44:18when we, you know, at Hillcrest when we had at most kind of like
- 44:206 employees, it was really easy from quick and easy for me to do
- 44:25payroll. You know, we, we immediately got
- 44:27a payroll service, but I would just get their timesheets, you
- 44:30know, I would just tabulate their times entering in and it
- 44:32was fine. You know, once we got to 50, you
- 44:37know, we had kind of gone to the, you know, the T sheets,
- 44:40right? Like, but I was still having to
- 44:41like, tabulate things and figure out little discrepancies.
- 44:46So it took me a surprising long time to just realize like, oh, I
- 44:50should just teach each director how to like, calculate payroll
- 44:54for their location, right? So now they can send me hours
- 44:57and I, I can now I'm just now it's just data entry, right?
- 45:01And so, yeah, it's just for me, same responsibilities.
- 45:07But, you know, things have just kind of grown.
- 45:10And then over time, you know, in the beginning, we didn't offer
- 45:13health insurance. That was very uncommon just
- 45:15across the field, right? Like in 2012, if you went to any
- 45:19preschool, almost none of them would offer like health
- 45:21insurance, for example. But a few years later, we wanted
- 45:24to do it and it was becoming more common.
- 45:26So, you know, in order to kind of recruit.
- 45:28So, you know, I had to learn kind of about that, had some
- 45:31experience going through a few brokers until we found one who
- 45:34really worked. So you know, things have as you
- 45:38grow, you know, you kind of add things on like that.
- 45:43But but my role hasn't hasn't changed too much.
- 45:47You actually touched on something I, I usually like to
- 45:49ask a question around this. You know, retaining recruiting
- 45:52good staff nowadays with labor shortage is really difficult.
- 45:57You guys have been able to introduce health insurance
- 46:00recently as a as a way to help with that.
- 46:03I'm curious some other things that you've tried which have
- 46:05worked. This is, yeah, this is the
- 46:11biggest problem not just for but like for preschools in general.
- 46:17You know, it is a tragedy. It is a travesty that preschool
- 46:21teachers across the United States, like in this country,
- 46:24are basically the lowest paid profession, right.
- 46:29We've set up our education system in a really strange way,
- 46:33you know, K through 12. I mean, with all the problems
- 46:36and issues that, you know, folks go into about public school
- 46:38systems, it it is a public system, right?
- 46:44And those teachers are underpaid, but preschool
- 46:47teachers are underpaid even compared to their elementary
- 46:50school counterparts because it's basically entirely private, you
- 46:53know, and this is not kind of by design.
- 46:55It's just like we've just fallen into this situation where for
- 47:01years it has been too expensive for families, teachers are
- 47:04underpaid and preschools barely make money.
- 47:07I mean, this is a really low margin, 0 growth, high fixed
- 47:10cost business. And so right now, even though
- 47:15there are only half the number of childcare spots in our
- 47:18county, in San Diego County that the county needs, 75% of schools
- 47:23either break even or lose money. And because it's because it's
- 47:27just too expensive to run. So you're getting these
- 47:30childcare deserts where just the cost of opening a school and
- 47:35operating at the minimum ratios, what you have to charge for that
- 47:40the families in those neighborhoods just can't afford.
- 47:44But to get back to the recruiting, you know, cost of
- 47:47living in San Diego is a huge problem.
- 47:49You know, a decade ago, we had a lot of teachers who lived pretty
- 47:53close to the schools. And just over time, as the cost
- 47:59of living has increased, people who want to be preschool
- 48:04teachers just haven't been able to afford to live in this city.
- 48:07You know, we like, we lose most of our teachers to just moving,
- 48:13you know, either moving farther out of San Diego or states,
- 48:16different states entirely, right?
- 48:17Texas, Colorado, back home or whatever.
- 48:21And so that's been a huge challenge overall, like for the
- 48:24field, especially in this area for us specifically, like how do
- 48:29we attract and retain the best teachers?
- 48:35What we strive for is to create. Again, we've always been teacher
- 48:39focused, right? Bridget's a teacher.
- 48:41This goes back to just the, the heart of Aspen leaf, which is
- 48:44like, we are a preschool by teachers for teachers, obviously
- 48:50for the kids, but like, you know, again, the teachers are
- 48:52the school. And so I think, you know, we
- 48:57have had and have a reputation among teachers in the area where
- 49:01if you want to do this job, there's no better place to do it
- 49:05than Aspen leaf. You know, the small class size
- 49:10is just the support, right? And I, I don't know what rating
- 49:15this podcast is, but we, you know, we're a place where the
- 49:17shit rolls uphill with us, right?
- 49:20If, if parents are being difficult, if they're being
- 49:22unreasonable, you know, Bridget and I will meet with them.
- 49:26And, and you know, we're really commutative.
- 49:28Like we'll work it out. But at the end of the day, we'll
- 49:31tell you, you know what, this isn't a good fit.
- 49:34You got to go. And, you know, we'll, we have
- 49:37our teachers. Back so you'll actually fire
- 49:39families, You'll tell parents, yeah.
- 49:41And and thank. You, but no thank you.
- 49:42Yeah, You know, I mean, we, we, this is another thing.
- 49:45You're like, we, we, we do not expel kids.
- 49:47I mean, a lot there are schools where if a kid is just, I don't,
- 49:51you know, they're not difficult, but, you know, there's some
- 49:53challenging behaviors. There are a lot of schools that
- 49:55just say, we're not going to deal with this.
- 49:56But for us and for Bridget, those are the kids she's always
- 50:01loved the most. You know, she'll say those are
- 50:03the kids who need us, the families we have expelled.
- 50:09Almost 100% has been because of parent misbehavior.
- 50:15You know where it's clear is not the right fit for the for the
- 50:17parents and so. And so employees know that
- 50:24you've got their back. Yeah, and they're not.
- 50:26Going to have to put up with abusive parents.
- 50:28Yeah. And a lot of teachers, you know,
- 50:29who have worked a lot at a lot of different schools that, you
- 50:32know, that's, that's what they tell us, you know, and they, and
- 50:34we've heard a lot of stories of times where they were, you know,
- 50:38the school kind of threw them under the bus or undermined them
- 50:40with the parents. And their feeling was, well, you
- 50:43know, because the parents are the ones paying the money.
- 50:46But again, this is one of those things where I don't understand
- 50:49it because it is better for the staff, better for the school,
- 50:55better for the business. If you protect your teachers,
- 51:00you know, right, Because if they're happier, you're going to
- 51:03lose that one family, but you're going to create a culture where
- 51:07the teachers feel supportive and want to stay.
- 51:10And that's happier for the kids, right?
- 51:13And like, so then the families who are there are happier and
- 51:16you know, they spread the gospel like in their neighborhood and
- 51:19you know, you're getting all that inbound, you know, you just
- 51:22build a good reputation. And and so that's that's
- 51:24something I never understood. Yeah.
- 51:28What's the future? Of Aspen leaf, Howard, where do
- 51:30you see it going from here? Well, I mean, we want to, we
- 51:39wanted to keep being Aspen leaf. You know what I mean?
- 51:41This is we've had culture is just so hard, right?
- 51:45And it and it's always self reinforcing, positively or
- 51:47negatively. When, when things have been
- 51:50good, when we've had a, a, you know, team with chemistry, you
- 51:54get fewer call outs, right? Like they're supporting each
- 51:58other like the, but we've had times with, you know, we've
- 51:59hired, you know, we've been, we've had folks who should have
- 52:03fired sooner. You know, we've had kind of bad
- 52:05chemistry. And so it's, it's a, like, it's,
- 52:08this is not a business that you can ever walk away from it.
- 52:11It never gets automated. It's just too many people and
- 52:15it's too hard. And so the future of ask a
- 52:16league is we just keep working hard to like, keep the standards
- 52:19up to keep the experience going, you know, 'cause it's, it's,
- 52:23it's a good preschool. We just want to, you know, we
- 52:25want to just keep owning good preschools, but you.
- 52:27Guys have built a good model and you want to keep doing what
- 52:30you're doing. Yeah, but there are macro
- 52:33challenges that I don't know, like the like we that we can't
- 52:38solve. You know, like I said, there's
- 52:41no public support for us. Like we don't, we don't get any
- 52:43taxpayer money. And so for example, you know,
- 52:46Hillcrest 10 years ago or 12 years ago, you know, we had 29
- 52:51spots, right? That's our license.
- 52:52We can have 29 kids per day. Today, same building, our
- 52:58license is still 29 kids, right? It's based on the square
- 53:00footage. And so that location cannot
- 53:04grow. It's just, it's, it's, it's a
- 53:06building. But in that time, right, teacher
- 53:10compensation has more than tripled, right?
- 53:12Rent has more than doubled. The cost of all supplies has has
- 53:16increased, right? Milk and crackers and all those
- 53:18things. And so we've had to increase
- 53:24tuition. You know, again, 12 years ago it
- 53:28was about 1000 bucks a month to send your cadaspine leaf in
- 53:32September, same age, it's going to be over 2500 bucks a month,
- 53:39you know, because again, for that location, for example, we
- 53:44need tuition from 29 families to support all of this, right?
- 53:48And at some point, you know, like it's wages are going to
- 53:52keep going up. All these things are going to
- 53:54keep going up. At some point, families aren't
- 53:56just aren't going to be able to afford it.
- 53:58So I, you know, in five years, I'm not sure what the preschool
- 54:03and childcare industry looks like.
- 54:04I mean, you know, if, if you kind of Google it, like people
- 54:07are talking about this Cliff, right, this crisis, like the
- 54:09business model is collapsing. There are already, as I said,
- 54:14places in San Diego in the country that are childcare
- 54:17deserts because you just can't open one, right?
- 54:23The families just can't afford it.
- 54:24Like it just can't exist despite the demand.
- 54:28So there's got to be some kind of change because this is
- 54:32unsustainable. I was going to say, is there a
- 54:33solution on the horizon? Is there a proposed fix?
- 54:37No, it happened. Well, you know, I mean, the, the
- 54:40proposed fix is very expensive, right?
- 54:42Like it's got you, you've got like taxpayers, The government
- 54:46has to support it in the same way that we support elementary
- 54:50school education, right? Because the current kind of
- 54:55system of it's just too patchy, right?
- 54:58There are some families who are eligible for subsidy, but
- 55:00they're hard, They're difficult. There's a long wait list.
- 55:03It's not nearly widely enough available.
- 55:07Yeah. I mean, you got to support these
- 55:09things publicly. But we're actually going
- 55:10somewhat backwards where in in California we're doing an
- 55:15excellent thing, right? It's called universal TK or
- 55:18Universal pre-K, where basically the state is trying to add a
- 55:22grade below kindergarten, right for four year olds.
- 55:27And this is it's a good thing. The problem is they're only
- 55:32funding it in the public schools.
- 55:33You know, there were proposals. Let's what it's called mixed
- 55:35delivery, right? Like we want every four year
- 55:38old, we want every family with a four year old in the in
- 55:40California to be able to send their child to school either for
- 55:44free or, or, or low cost. So some people said, well, let's
- 55:48fund, let's create these classrooms in the public
- 55:50schools. Let's also fund private
- 55:52preschools to be able to, you know, offer these spots at a
- 55:55discount or, or for free to those families.
- 55:57And that would be excellent. But instead they're only funding
- 55:59in public schools. And now there are these problems
- 56:01where they don't have enough teachers and enough classrooms.
- 56:04So we're not offering them. So we're not offering it to all
- 56:07families, right. So there's still that shortage,
- 56:10but at the same time it's hollowed out enrollment for
- 56:13private preschools because now you're losing all your 4 year
- 56:16olds to the free program. And I've had a lot of
- 56:21discussions with families where they say we love you guys and we
- 56:23would absolutely stay. But the difference between, you
- 56:25know, $30,000 a year and free, that's a huge difference.
- 56:30And I fully understand that. But even then, you know, like
- 56:34there's a difference in quality and so we've had families come
- 56:37back. But so anyway, there there's all
- 56:39these problems where, you know, we have seen like this past year
- 56:43was was hard because that demand for that four year old kind of
- 56:47age range was just absolutely decimated.
- 56:50And so, you know, we're having to evaluate, you know, do we
- 56:54just get, you know, do we just not, you know, so for this
- 56:58coming school year, we're taking the four, what was kind of
- 57:02normally known as the four year old classroom.
- 57:04And we're doing it mixed age, right?
- 57:05And there are a lot of benefits to mixed age.
- 57:08But yeah, there were, there were times where, you know, we had a
- 57:11classroom with like, you know, you could have 11 students in
- 57:13and we had, you know, three or four four year olds.
- 57:16And so we're, we're actually kind of going backwards in this
- 57:19where at least our state is actually making it harder for
- 57:25private preschools to stay open. And a lot are closing because of
- 57:28what the state is doing to try to expand access, which is a
- 57:31laudable goal, which we support, but the way they're doing it is
- 57:34is just decimating the. Yeah, it seems like with the
- 57:37shortage of teachers in classrooms that they're
- 57:39experiencing in the state funded program that it would make a lot
- 57:42of sense to evolve the private sector.
- 57:44No, it makes perfect sense. Yeah.
- 57:46Yeah, because family, you know, like families, there's some
- 57:51great, there's, there are a lot of great preschools in in
- 57:53California and there and the families would love to stay,
- 57:56right. And it's one of those things
- 57:57where, you know, OK, let's subsidized those spots.
- 58:00So let's create the TK programs in the public schools, which is
- 58:03a good thing, but we can't meet the demand for all the families
- 58:08in California. And so let's also fund these
- 58:11spots in existing preschools that are already doing this.
- 58:15You know, you get a lot of families who are happy, want to
- 58:17stay. You know, the other side of this
- 58:20is that staff are also moving from preschools to the public
- 58:27schools, which has always happened.
- 58:28But now you've got this, you know, TK grades, they can
- 58:32continue to work with four year olds.
- 58:33You know, they're getting these signing bonuses.
- 58:36Again, depending on the school like it, it could be a tough
- 58:39situation, right? Like we've had teachers who work
- 58:43with us for a long time, have always wanted to be elementary
- 58:47school teachers. So they go and do that, but then
- 58:48they they, they come back because, you know, they love the
- 58:51age. But working in public schools
- 58:53like has it's own challenges. But yeah, it's, it's just
- 58:56created a lot of problems. And the solution seems it's
- 58:58expensive, but it seems obvious because everyone kind of
- 59:01benefits. Yeah, well, it'll be interesting
- 59:05to follow. We've had other daycare owners
- 59:07on from California and we hear everybody's talking about this
- 59:10same challenge. Some of them are, you know,
- 59:12they're talking about scaling back the size of the business
- 59:15that or maybe they're in a transition classrooms from, you
- 59:19know, that four year old classroom, you know, that four
- 59:21year old age range to, you know, younger groups and and maybe,
- 59:26you know, they'll find some balance there.
- 59:28But yeah, there's there's a lot of big things at play here that,
- 59:32like you said, are out of your control.
- 59:34I'm curious, just kind of shifting gears into something a
- 59:37little bit more light hearted. I'm What's a fun fact that most
- 59:40people wouldn't know about you, Howard?
- 59:42The fact that gets most people to just kind of like do a double
- 59:47take is that there were several years in my when I was in
- 59:51college where I had I had dreadlocks.
- 59:55Is that right? I'd love to see a.
- 59:56Picture of that? No, I, I I'll, I'll, I'll, I'll
- 59:59have to find it. But yeah, I remember my freshman
- 1:00:02year, I went on spring break with Habitat for Humanity, and
- 1:00:06there was a girl on the trip who had dreadlocks.
- 1:00:08And I Well, to be OK to like, I mean, you know, you kind of
- 1:00:11asked me to be vulnerable. So #1 I did think they look
- 1:00:14cool. And so then I was like, oh,
- 1:00:16could, could I do that? And she's like, sure.
- 1:00:18So I, I just grew it out and she did it, you know, beeswax and,
- 1:00:22and, you know, for a lot like, yeah, for years when I was at
- 1:00:24Penn State, like I would meet people and they'd be like, oh,
- 1:00:28I've seen you around campus. Like you're the Asian with
- 1:00:30dreads, right? I mean, you know, there's like
- 1:00:3250,000 people. But I was like, I was that guy.
- 1:00:36And so yeah, that's something people just can't believe.
- 1:00:39Like, you know, my hair does. It's it's just it's you know,
- 1:00:41it's Asian, wiry, straight. So I'll have to find that photo.
- 1:00:45But honestly, I think like, go ahead, I.
- 1:00:49Was going to say that was your visual calling card.
- 1:00:51I'm going to guess it probably encouraged you to keep the
- 1:00:54dreadlocks a little bit longer than maybe you might have,
- 1:00:56because people are like, oh, I recognize you.
- 1:00:58You're Asian with dreads. Well, that's The thing is combo
- 1:01:01is, I think looking back, a lot of it was just kind of like
- 1:01:05insecurity and attention seeking, you know, like, I think
- 1:01:08I, you know, I'd always like when I was in high school, I
- 1:01:10had, I had really horrible acne. I mean that, that was like,
- 1:01:14honestly one of the biggest challenges of my life, like just
- 1:01:16the dealing with that. And like, you know, I grew up in
- 1:01:20Pittsburgh, like, you know, I was one of what, like 4 Asian
- 1:01:23kids in my school. Like it was a very wide area,
- 1:01:26great school. But like, you know, the barbers,
- 1:01:28they didn't really know how to deal with Asian hair.
- 1:01:29So I just had terrible hair and I, I could make fun of.
- 1:01:32And so I was just really, you know, I was a confident.
- 1:01:35I was confident in the sense that like I was sort of the
- 1:01:39class clown, right? Like I always loved being on a
- 1:01:41stage, but really insecure, kind of one-on-one and and with a lot
- 1:01:46of just kind of like especially with girls and, and, you know,
- 1:01:49just my appearance and stuff. So I honestly, looking back, I
- 1:01:52think the dreadlocks thing was kind of like, well, let's you
- 1:01:55know, I've always hated my hair. I was going to be fun of it.
- 1:01:56Like, let's try something really extreme, right?
- 1:02:00And yeah, kind of get that attention as, as you know, the
- 1:02:03Asian kid with dreads because it's, I think, yeah, I think
- 1:02:06just kind of digging deep. It's one of those things where
- 1:02:08like if you're, if you're the one drawing attention to
- 1:02:11yourself, then it's not embarrassing when someone draws
- 1:02:14attention to you, you know? And so, yeah, I think it was
- 1:02:20sort. Of take control of the
- 1:02:21narrative. There.
- 1:02:21No. Exactly.
- 1:02:22Yeah. Howard, I just have one more
- 1:02:26question for you. But before I do it, I want to do
- 1:02:282 things. First of all, if you're
- 1:02:29listening today and you like today's content, please hit the
- 1:02:32subscribe, like or share button on your favorite podcast app.
- 1:02:35The second thing I want to do before I ask my last question is
- 1:02:38I want to let people know the best way to get in touch with
- 1:02:40you. What would that be?
- 1:02:42Oh yeah, if they want to. I mean, e-mail, I suppose,
- 1:02:47howard@aspenleafpreschool.com. Just feel free to get in touch.
- 1:02:52Also, if you're a, we didn't even talk about the COVID stuff.
- 1:02:56But since then I've been helping a lot of preschool.
- 1:02:58Basically, we got into scrap with the, with the licensing
- 1:03:01agency and I, I held firm. And because I did anyway, I
- 1:03:05didn't think they had the legal authority to do what they were
- 1:03:08trying to do around masks. I mean, we were, we took COVID
- 1:03:10really seriously, but masking kids just didn't make sense
- 1:03:13because they couldn't wear them when sleeping and eating.
- 1:03:16So we didn't do it and they tried to get us in trouble.
- 1:03:18And I, because I was a lawyer, this is where my background came
- 1:03:20into. I just, I was like, yeah, you.
- 1:03:23I was like, I've dug into this. You actually can't you don't
- 1:03:25have the jurisdiction to enforce this.
- 1:03:27Got into a big scrap. We got sight, you know, Anyway,
- 1:03:31it's Long story short, like we did not go on Fox News, but like
- 1:03:37Tucker Carlson's show ended up just like talking about us
- 1:03:39because we made the news about this stuff about us fighting
- 1:03:42back. And we were like, well, we don't
- 1:03:44want to be like a, you know, a bullet in this like in the
- 1:03:47chamber for this like culture war, like we.
- 1:03:51But anyway, after that we had a lot of preschools in California
- 1:03:53reach out to us and just say like, Hey, we're rooting for
- 1:03:55you. Sharing stories of times that
- 1:03:57licensing abuse their authority. And again, like I realized, Oh,
- 1:04:00there might not be another like lawyer preschool owner in, in
- 1:04:04California, right? And, and so for the last few
- 1:04:08years I've been like helping preschools with licensing issues
- 1:04:14and legal issues. And I kind of put together a
- 1:04:16little kit to help preschools understand how to appeal
- 1:04:20citations because the agency gives you like a one page, like
- 1:04:24here are your appeal rights. But there are no instructions,
- 1:04:26no forms. They don't, you know, people
- 1:04:27know what to do with it. You can hire a lawyer for
- 1:04:29thousands of dollars, but it's not worth it.
- 1:04:31There's nothing kind of in between.
- 1:04:33So yeah, so if if preschool owners, especially your
- 1:04:37administrators. Want to search this?
- 1:04:38I'm glad that we touched on this.
- 1:04:39Yeah. And again, mention your e-mail
- 1:04:41address cuz I think that's gonna be super helpful to a lot of
- 1:04:43people. Yeah, they can reach out at
- 1:04:44howard@aspenleafpreschool.com. But also for owners and
- 1:04:49administrators in California, if they go to
- 1:04:52appeal.californiachildcarelicensing.com. This is where I put like, it's a
- 1:04:58little digital download, right? Just I, I personally wrote like
- 1:05:01a guide on like if I were sitting across from one of my
- 1:05:03directors, like, OK, if you get cited, here's literally how you
- 1:05:06appeal a citation. Like here's how you do the
- 1:05:08research. Here's how you make an argument.
- 1:05:09Oh, this is a free resource. It's not free.
- 1:05:11I'm I'm charged, I'm charging for it.
- 1:05:13But it's like this again, like I'm trying to make like a just,
- 1:05:15you know, it's a, it's a, it's like less than 100 bucks.
- 1:05:18And there are like templates and examples.
- 1:05:20Yeah. You know, like there's like a
- 1:05:22genuinely helpful resource to like, here's how to do it and
- 1:05:25here's like some templates to put it together, you know,
- 1:05:29digital download. And so.
- 1:05:33Yeah, because during that fight, I thought we were being treated
- 1:05:35unfairly. They said, no, we're treating
- 1:05:36you just like every other preschool.
- 1:05:38And I was like, I don't think that's true.
- 1:05:40So I just dug into every single report and citation they issued
- 1:05:44across all of California from the beginning of COVID.
- 1:05:46And I like, you know, like, this is where the big firm training,
- 1:05:49like, came into practice. Like, I was willing to just
- 1:05:52grind and just like, throw it into spreadsheets, right?
- 1:05:54Just do hours and hours of analysis and I, I could just, I
- 1:05:58statistically proved that they were treating us unfairly.
- 1:06:01And so I bought the domain California Childcare
- 1:06:03licensing.com and I wrote the whole story and I put the like
- 1:06:06data on that website and I just made it publicly available.
- 1:06:10And I was so yes. So that's why I own that domain.
- 1:06:16And what's the sub domain, the full URL that somebody can go to
- 1:06:19to to get that packet that you talked?
- 1:06:20About so, so actually, yeah. So actually, if you just go to
- 1:06:23californiachildcarelicensing.com, you know, you can, you can see
- 1:06:27kind of the back story, but now you know, like I, there's a link
- 1:06:31right at the top that says like, Hey, I also, I have this kit,
- 1:06:33you know, so if you, if you want to appeal your own citations, so
- 1:06:36it's all, you know, you can go to the main domain and then
- 1:06:38that'll take you to the sub domain.
- 1:06:40But that was one of those other things where like I would not
- 1:06:43like, the only reason I know how to do WordPress and like a
- 1:06:46little bit of coding and, and these kind of things is, is from
- 1:06:48owning the business, right? So like those skills, like I, I
- 1:06:53had no reason to learn that kind of stuff.
- 1:06:55But but I've I've found it's it's come in handy.
- 1:06:59That's a terrific resource. I'm glad that we touched on
- 1:07:01that. OK.
- 1:07:02So last question for you, Howard, Are there any specific
- 1:07:05mentors, books or experiences that have helped you shape you
- 1:07:09or your professional career which you want to give mention
- 1:07:12too? Oh gosh, I saw this question.
- 1:07:15I should have prepared a little better because because there
- 1:07:18there are a bunch, but well, books to start with.
- 1:07:23Yeah, for the yeah, for the men especially, there's a book
- 1:07:29called No More Mr. Nice Guy, which at some points touches a
- 1:07:37little too close for comfort to like the like kind of weird
- 1:07:40men's rights movement. But for a lot of it is actually
- 1:07:42like for me personally was a real game changer.
- 1:07:49I think, I mean, personally and professionally, because it just
- 1:07:51kind of touched on some mindsets that I, I've, I've had for years
- 1:07:56and years and years that were that kind of were, were holding
- 1:07:59me back, right? In terms of like fear, failure
- 1:08:03and just being seen as not good enough and kind of led to a lot
- 1:08:06of procrastination. And, and so in terms of just
- 1:08:09being able to like execute and run a business and work with
- 1:08:11people like that, that was a really important book for me
- 1:08:15where it just like really did kind of change my mindset and
- 1:08:21help me with that. And then in terms of, oh, also
- 1:08:28like deep work by Cal Newport, I mean, you know, like I, you
- 1:08:31know, we, we read a lot, but that was a, that was a really
- 1:08:35important book in terms of like productivity.
- 1:08:37Now, you know, with, with this, like the licensing appeal kit
- 1:08:40and, and a couple of businesses I'm trying to start like that
- 1:08:42has really been a game changer in terms of helping you just
- 1:08:46focus and, and delegate and, and just get a lot more done and,
- 1:08:49and just be productive. And then in terms of mentors,
- 1:08:53I'll just give a shout out to Cal Galumbic from from Penn
- 1:08:59State, Ken Fitzgerald and Bob Nyer, who who I worked with when
- 1:09:05I was still practicing a law who were really supportive, like
- 1:09:07they were when I was practicing a law with them.
- 1:09:10Like they knew I owned the business.
- 1:09:11And like that, you know, kind of had a foot in both worlds and,
- 1:09:15and and they were supportive. And so, yeah, those are those
- 1:09:20are a few folks who are who are important in my life.
- 1:09:23Terrific. I appreciate you calling them
- 1:09:25out. We'll make sure that we include
- 1:09:26their their names and if we can find them, links to them in the
- 1:09:29show notes. Howard, I want to be the first
- 1:09:31one for thank you for sharing both your time and your story
- 1:09:34today. I really appreciate it.
- 1:09:36Yeah, I appreciate the invitation.
- 1:09:37It was enjoyable. The first podcast I've ever been
- 1:09:39on. You wouldn't have guessed it.
- 1:09:42You're a natural. I appreciate.
- 1:09:44That folks, that's a wrap on another episode of the Inspired
- 1:09:46Stories podcast. Thanks for learning with us
- 1:09:49today.