Latest / High Voltage Business Builders Podcast
EP297: How One Etsy Seller Trademarked a Viral Phrase and Burned Her Brand
Imagine building your entire Etsy brand around a phrase that the internet already owns, only to trademark it and send cease-and-desist letters to the very community that made it viral. Neil Twa dives into this cautionary tale on The High Voltage Business Builders Podcast, highlighting the fine line between protecting intellectual property and alienating your customer base. With over 20 years of experience, Neil breaks down the mechanics of how this scenario unfolds differently on platforms like Amazon, yet follows the same risky pattern. Sellers at every level, take note: before filing a…
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