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147. Sustainable Rubber Hits the Road

When the rubber hits the road, one tire company stands out among the rest. From raw material traceability to supply chain transparency, The Goodyear Tire & Rubber Company is not only helping to do what’s good for business, but what’s good for the planet.

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Driven by an ambitious sustainability strategy, Goodyear has set goals to develop a tire made of 100% sustainable materials by 2030 and using only renewable energy in its manufacturing facilities and operations by 2040. The company is even working to develop a domestic source of natural rubber from a specific species of dandelion in…

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