Latest / The Business of Jiu Jitsu
Ep. 92 - Don't Wait! Build the systems your BJJ academy needs to grow now.
In this episode, I walk through what it really takes to grow a Jiu Jitsu academy — and why lead generation should never be the first step.
We cover how to tighten up your retention, onboarding, and sales process before you worry about running ads or chasing new leads. I also talk through simple but effective ways to build trust during trials, communicate better with your students, and use basic tools (like Google Sheets) to track what matters.
If you’ve been stuck in overthinking or spinning your wheels trying to grow, this one lays out a clear, practical path forward.
If you're a Jiu Jitsu…
The skinny
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