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Make People Actually Care: Divorce edition | Classic Storytelling with Marsha Shandur 2

Marsha Shandur - our persuasive story expert - has a simple framework that makes everything you write for your business more persuasive. That's every presentation, email + piece of sales copy more effective. So helpful. She walks us through the whole thing - normally only taught in her workshops - as we look at Two Homes, a picture book about a kid with separated parents that turns out to be a masterclass in persuasive communication. It's fresh, easy to apply + will change how you communicate with your clients. Look for more Classic episodes + go back to catch #1 in this Classic Storytelling…

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