AI is killing your marketing (one way to fix) w/ Gila Shapiro

We're Not Marketers · May 7, 2026 · 41m

Some of B2B are the cool kids shouting "synergy" with spinach dip in hand. Gila Shapiro — copywriter, PMM, and resident chaos agent at Fireflies.ai — joined the crew to roast corporate buzzwords, expose "copy thinking" and "copy pasting" with AI, and give the founder POV trick that ends executive copy fights forever.

If you've ever been asked to "elevate enterprise synergies," this one's for you.

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