"Most shops are using AI wrong—and it’s costing them revenue" — BoxPlot | GGP #099
Most shop owners are experimenting with AI—but few are using it in a way that actually impacts revenue or customer experience. The gap isn’t access to tools. It’s clarity on what AI should actually do inside a shop.
Barb Donnini from BoxPlot works with businesses trying to turn AI into something practical. Across shops, she sees the same pattern: AI is used for small tasks like emails or summaries, but rarely for solving bigger problems like missed calls, poor follow-up, or inconsistent communication.
The real issue isn’t technology—it’s systems. Shops struggle with inconsistent data, missed…
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