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Breakfast That Changes the System

In this episode of The Purposeful Strategist, Belden Menkus speaks with Lindsey MacDonald, CEO of Magic Breakfast — a national charity working to ensure children at risk of hunger start the school day with a nutritious breakfast, ready to learn and thrive. What began more than two decades ago with bagels delivered from the boot of a car now supports over 350,000 children and young people across 1,000+ schools in England and Scotland, combining direct provision with advocacy to tackle child morning hunger at scale.

Lindsey explains how Magic Breakfast is navigating a pivotal policy moment, as…

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