What the 2026 FIFA World Cup Taught Global Media Giants Vying for 2030
The 2026 FIFA World Cup was a resounding commercial triumph, setting a new benchmark for global sporting events. The tournament shattered revenue expectations, with projections climbing from $11 billion to a record $15 billion for the cycle. This success was driven by several factors that worked exceptionally well across geographies.
What Worked:
Unprecedented Viewership & Attendance: The tournament saw near-100% stadium occupancy. In the US, the final became the most-watched soccer match ever, delivering massive ratings for rights holders Fox and Telemundo. Viewership was also incredibly…
The skinny
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