Latest / Marketing Execution with Mark Donnigan
Social Selling for B2B CEOs and Sales Leaders
Cold calls get blocked. Spam emails get filtered. Your buyer is one of the 60% of humans spending 2.5 hours daily on social media, searching for answers. In this episode of the Marketing Execution Podcast, Mark Donnigan breaks down why B2B revenue teams clinging to outdated 1980s strategies are bleeding pipeline, inspired by Tim Hughes' Social Selling.
Hughes breaks down the exact framework: buyer-centric profiles, wide network mapping across Gartner's 10+ deal stakeholders, and influence-building that turns cold outreach into inbound demand. One case study reveals a single social…
The skinny
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