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Episode 119: The Agentic Shift with Paarth Sharma and Mikul Bhatt
Paarth Sharma, Director of Product Management, and Mikul Bhatt, Director of Engineering for the Monetization Platform at Yahoo, join host Stefanie Beach to explore the paradigm shift driving modern digital marketing and ad technology. Drawing from their extensive leadership in building scalable ad and monetization architecture, Paarth and Mikul break down how agentic AI and intelligent automation are fundamentally altering how campaigns are optimized, target audiences are reached, and media performance is measured. In their conversation, Stefanie, Paarth, and Mikul dive into the operational…
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