Latest / Keys To The Shop : Equipping Coffee Shop Leaders
294 : At Origin Roasting Revolution w/ Luis Fernando, founder of Amor Perfecto!
We generally assume that roasting happens once green coffee leaves its county of origin taking much of the coffee's value along with it. But there is a growing movement of entrepreneurs who are keeping their coffee's value right at home by roasting at origin and shipping direct to shops and consumers. 25 years ago that movement was catalyzed and led by today's very special guest, Luis Fernando, Founder of Amor Perfecto in Colombia.
Luis' quest was to bring the freshest, best tasting Colombian coffee to the world and he started by breaking the law. It was illegal at the time to roast and/or…
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