Latest / Mini Scroll / MINI TECH SCROLL: Roblox turns to virtual dating, YouTube deletes propaganda channels + TikTok promotes songwriters
Transcript
- 0:00Hey everyone, and welcome to Mini Scroll, the daily Internet
- 0:03culture podcast bringing you the biggest stories from social
- 0:05media, the creator economy, and the digital space every Monday
- 0:08through Thursday and sometimes Fridays.
- 0:10My name is Annabelle and I'm your Wednesday Mini Tech Scroll
- 0:13host and also the deputy editor of the youth digital media brand
- 0:17Centennial World. Welcome back to Mini Tech
- 0:20Scroll, everyone. I hope you guys have had a nice
- 0:22first half to your week. I don't really have too much to
- 0:26say at the top of this week's episode, apart from the fact
- 0:29that Trisha Payton this revealed the name of baby #3 Aquaman.
- 0:33I'm sure Lauren will be discussing more about that
- 0:36tomorrow, which I am excited to hear about.
- 0:39But yes, apart from that, Please remember to rate, review and
- 0:42subscribe. And if you want to support
- 0:43Centennial in other ways, feel free to check out the Buy Me a
- 0:47Coffee link in the description if you are so inclined.
- 0:50Last week we started with a Roblox story and this week I
- 0:53have another one. Roblox CEO and founder David
- 0:56Bizuki wants to make the platform a place for dating.
- 0:59On July High 9th, David's interview with the Tech Stuff
- 1:02podcast was published. In the episode, David discussed
- 1:05Roblox's popularity, how they ensure safety, among a variety
- 1:10of other topics. During their conversation,
- 1:12though, the interviewer noted how David has historically
- 1:15described Roblox as a quote Wellness platform.
- 1:18He then asked David to clarify what this means to him.
- 1:21So the Roblox CEO then went on to reference the loneliness
- 1:25epidemic, noting how the gaming platform can help children and
- 1:29users find friendships online. He then wanted to mention
- 1:32dating. I will insert the quote for you
- 1:35now from the podcast, but if you want to listen to the podcast,
- 1:38it is also LinkedIn. The description and this quote
- 1:41was around 32 minutes into the episode.
- 1:43You've described Roblox as a Wellness platform, even more so
- 1:46than it is a gaming platform. What do you mean by Roblox as a
- 1:50Wellness platform? Young people who've gotten
- 1:52disconnected at school, young people going through a mental
- 1:56health crisis, Young people who are going through something,
- 2:01finding people on Roblox to connect with.
- 2:05I mean, it sounds gratuitous for me to say it, but parents saying
- 2:09like my kid is alive because they found people on Roblox.
- 2:13So, So I think there's a loneliness epidemic going on in
- 2:17the world. I think I mean I'll go out on a
- 2:20limb and I'll say for like in quotes 21 and up ID verified
- 2:27opted in. Someday we'll have dating on
- 2:30Roblox and I think a lot of people who might be afraid to go
- 2:35on a real life date might find it easier to have a virtual date
- 2:41to start and then if they connect, move to the physical
- 2:45world. So I think, you know, in a
- 2:47Wellness platform, I think of as a platform to help loneliness
- 2:51and help bring connection. I will say though, as a little
- 2:54offshoot to this Roblox dating story, the platform recently
- 2:57announced that it is introducing a way for users above the age of
- 3:0113 to chat more freely with friends on the platform.
- 3:05So this will involve a age verification process.
- 3:08And to verify the ages of these users, Roblox will ask the user
- 3:13to quote, take a video selfie which is analyzed against a
- 3:16large and diverse data set to estimate their age.
- 3:19And that was from the Roblox website.
- 3:21If they don't pass this test though, and they are over 13,
- 3:24they will have to share their government issued ID and in the
- 3:28future they should be able to get parental permission
- 3:30according to the website. So it definitely seems that
- 3:33Roblox is putting in more structures to verify ages on the
- 3:37platform, perhaps so they can introduce these quote UN quote
- 3:40more adult functions in the future.
- 3:42But also I do think we are kind of just seeing a general trend
- 3:45towards age verification and human verification, partly
- 3:48because of AI. But here in Australia, I also
- 3:51think it is because of the government issued ban on under
- 3:5416 year olds for social media. Anyway, back to the dating of it
- 3:58all. This isn't actually the first
- 4:00time that David has referenced dating on Roblox.
- 4:03At the 2023 Roblox Blocks Developers Conference, David in
- 4:07the keynote speech said that thousands of adults will meet
- 4:10and form real life of relationships in dating
- 4:12experiences on the platform over the next five years.
- 4:15And I feel like there is a lot to unpack here.
- 4:19First of all, this is clearly an attempt by the platform to
- 4:22maintain its current user base in the longer term.
- 4:25I know we've talked about it before, but Roblox's user base
- 4:28is predominantly children. Out of the 82.9 million average
- 4:33daily active users as reported in 2024, approximately 42% of
- 4:38players are under the age of 13. And like many tech companies,
- 4:43Roblox is constantly seeking to grow its user base.
- 4:47And to do this, they would need to introduce features that
- 4:49appeal to demographics beyond children.
- 4:52But also they would need to find a way, in theory, to stop their
- 4:56current user base from aging out of the platform.
- 4:59And dating seems to be part of that strategy for them.
- 5:02I think this is quite a bold move because there are already
- 5:05so many safety concerns about children on Roblox, so
- 5:09introducing dating into the mix, even with AID verification,
- 5:13feels like quite a few steps above where Roblox is currently
- 5:16at when it comes to safety and security.
- 5:18On this podcast, we always talk about the struggles of adults
- 5:22and children's being quote UN quote in the same room online,
- 5:25and this just seems like another example.
- 5:28But in this instance, it's obviously not just about
- 5:30conversation. On top of all this, I don't know
- 5:33how much online dating on Roblox would actually help fix anything
- 5:37to do with the loneliness epidemic.
- 5:39I mean, there is already so much conversation online about
- 5:42whether this quote UN quote, loneliness epidemic, especially
- 5:45when it comes to young men is actually a thing or I don't
- 5:48know, they just refuse to respect women.
- 5:51But that is definitely too much discourse to get into this
- 5:55episode. But no matter what you really
- 5:57think about that and we take the loneliness epidemic as reality
- 6:01and a real issue to Gen. Z when it comes to trying to
- 6:05build connections and community. Sure, I do think a virtual date
- 6:09may help lower the barrier for some people, but I don't know
- 6:13how much that would actually solve things.
- 6:14Because online dating apps have definitely been around for quite
- 6:18a while now and Gen. Z has virtually grown up with
- 6:21them. And its impact on the loneliness
- 6:22epidemic has been negative according to some research,
- 6:25where being on these apps lead to feelings of loneliness.
- 6:29So to me, at the end of the day, it kind of just feels like this
- 6:32is a way for Roblox to caught new users under the guise of
- 6:37doing something positive. But I don't know, I'm definitely
- 6:39pessimistic when it comes to such intentions.
- 6:43But I am definitely curious what you guys think and whether you
- 6:47would intentionally use Roblox as a way to date people or as a
- 6:52dating platform. My next story is quite a pivot,
- 6:56but we really do a little bit of everything here.
- 6:59Mini tech scroll and that is that YouTube has reportedly
- 7:02removed thousands of channels that are seemingly linked to
- 7:05propaganda networks from around the world.
- 7:08On July 21st, Googles Threat Analysis Group released a Q2
- 7:12update detailing any actions that have been taken to limit
- 7:16quote coordinated influence operation campaigns.
- 7:19Before we get into what this group found, I thought it would
- 7:22be useful to describe what exactly it is that they do.
- 7:25So. Googles Threat Analysis Group or
- 7:27TAG as it is known for short quote works to counter targeted
- 7:31and government backed hacking against Google and the people
- 7:34who use our products. So this group essentially seeks
- 7:37to identify malicious actors or groups and identify any
- 7:41dangerous behavior that would impact Internet users.
- 7:45This could range from disinformation campaigns to
- 7:48cybercrime to financial threats. So obviously this group is very
- 7:53important to general cyber safety online.
- 7:56I should also probably take a moment here to explain what a
- 7:59coordinated influence operation campaign even means.
- 8:03So there are different tools that can be used, but at the end
- 8:06of the day these campaigns are essentially large scale attempts
- 8:10to alter public opinion or push disinformation or an agenda to
- 8:14ultimately change behaviors and attitudes among the public.
- 8:18This is a technique that has historically been used by
- 8:21governments, but in more recent years this has been embraced by
- 8:25non state actors as well. Anyway, the update from TAG,
- 8:28detailed actions taken and threats identified from April,
- 8:31May and June of this year. Now, I obviously don't have time
- 8:35to read out everything that has been identified, but I will give
- 8:38you a brief synopsis. So TAG reportedly removed nearly
- 8:4311,000 YouTube channels and other accounts over Q2.
- 8:46This included anything from YouTube channels, like I
- 8:48mentioned, to add accounts and other tools across the Google
- 8:52suite that were sympathetic to causes pushed by various
- 8:55countries. And some of the countries on the
- 8:58list included Russia, China, Turkey, Iran, Azerbaijan,
- 9:02Israel, and more. According to reporting from
- 9:05CNBC, 7700 YouTube channels were linked to China, while over 2000
- 9:11of the removed YouTube channels were linked to Russia.
- 9:13These campaigns aren't a new phenomenon by any means.
- 9:17A prime example of foreign initiated campaigns of influence
- 9:21was the reported effort to interfere in the 2016 U.S.
- 9:25presidential election by Russia, as I'm sure we have all heard of
- 9:28by this point. On top of this, TAG has been
- 9:31releasing updates about various threats and quote coordinated
- 9:35influence operations campaigns that the group comes across.
- 9:38Q 1/20/25 was a similar story to the update that they just
- 9:43released where the TAG blog post from the time revealed that
- 9:46accounts and channels had been taken down across operations
- 9:49linked to places like Russia, China, Nigeria, Iran,
- 9:52Azerbaijan, Germany, Romania and more.
- 9:55Some of these of course, were more sinister than others.
- 9:58On top of this, some of these were not necessarily related to
- 10:01foreign intervention when it comes to influence, but domestic
- 10:05political campaigns pushing a certain agenda.
- 10:07Even though this is definitely something that has been going on
- 10:10for a while now, I wanted to talk about this story because
- 10:13while it is something that we may be aware of, I don't know if
- 10:16these campaigns are something that we actively think of when
- 10:18we are consuming content. If we take a moment to look at
- 10:22this from a more analytical perspective rather than the
- 10:25effects that these information campaigns can result in, I just
- 10:29find it very interesting how social media is being used as a
- 10:33soft power tool by both governments and non state actors
- 10:36are like. I think this is especially
- 10:39impactful in our current era. Obviously it is very chaotic in
- 10:43the world at the moment. There are wars going on and the
- 10:45countries involved can use these influence campaigns to sway
- 10:50public favor, which is something the tag group has identified in
- 10:53various instances and they have listed in the update.
- 10:57And you know, in my research for this episode, I even came across
- 11:00a journal article that characterized these coordinated
- 11:04influence campaigns and the actors within them as cyber
- 11:07troopers, which I think is very telling for how governments, non
- 11:12state actors, companies are choosing to exercise their
- 11:15influence and where they are deciding to do so.
- 11:18With that being said though, it is definitely clear that these
- 11:21campaigns are a way to carry favor among the public.
- 11:24And I think the rise of these campaigns also reveal how much
- 11:27power the platforms hold. I know we all know this, but at
- 11:31the end of the day, it is the groups like tagging Google and
- 11:34other platforms and big tech companies that are the ones
- 11:37driving what gets taken down. While government and civil
- 11:41society organizations also play a role alongside these
- 11:45platforms, the big tech companies are the ones that are
- 11:47taking charge. And I do think that this kind of
- 11:50decentralized approach can make things probably a little bit
- 11:53difficult when it comes to collaboration and even agreeing
- 11:56upon common definitions of what should be taken down and what
- 11:59constitutes as these influence campaigns.
- 12:02Unfortunately, I do think with the rise of AI though as well,
- 12:06that these coordinated influence campaigns will only become more
- 12:09common and harder to manage. I know it's a little bit
- 12:12different and we've already touched on this a couple times
- 12:14in mini tech scroll this year, but everything we've been seeing
- 12:17between the University of Zurich and Reddit, how these
- 12:21researchers used bots to infiltrate spaces and change
- 12:24minds, it's clear that these kind of tools can be powerful in
- 12:28these coordinated campaigns. And obviously, AI might make
- 12:31these campaigns cheaper, more efficient, which is unfortunate
- 12:35for the state of the digital space, I will say.
- 12:38And while these accounts can be taken down, I couldn't find much
- 12:42information on whether this exists.
- 12:43But I do feel like there probably needs to be some kind
- 12:45of way to identify and reach out to the people that have been
- 12:50consuming this content, whether they sorted out or it had been
- 12:54served to them and informed them that they had been consuming
- 12:57content from these influence campaigns.
- 13:01I don't know if this is realistic, but I think it is
- 13:03probably something that needs to happen.
- 13:07I think this is something that is especially important when it
- 13:10comes to being just served up certain content by the algorithm
- 13:13because oftentimes we might come across one account and then
- 13:16never see it again. So I definitely think it's
- 13:18important for companies like Google to inform their users
- 13:21about these kind of developments.
- 13:24My last story for today is a little bit of a lighter one.
- 13:26It is once again a pivot, but TikTok is allowing some writers
- 13:30to include songs that they've worked on on their profile.
- 13:33I'm sure we've all noticed that when you go to a singers profile
- 13:37on TikTok that they have a music toggle at the top of their
- 13:41profile where you can often see their most recently released
- 13:43song that is available on the platform.
- 13:46Now, songwriters will be able to have songs that they have
- 13:49written included in that list. Users who register as
- 13:52songwriters will also get a quote UN quote songwriter label
- 13:56underneath their account name, as Emma Roth writes for the
- 13:59Vonage quote. These new features build upon
- 14:01some of Tik Tok's existing tools for songwriters, including the
- 14:04new tag that appears on newly released music and the ability
- 14:08for users to save a song on music streaming services.
- 14:11TikTok also rolled out a Behind the Song Hub in 2023 where
- 14:15songwriters, artists and producers can share more about
- 14:17the making of their music. So this update is being rolled
- 14:22out to a specific group of Quote UN Quote Publisher partners, but
- 14:25songwriters can sign up for a wait list to gain access to the
- 14:29feature down the line. I think this is a really good
- 14:31move by the platform. We've spoken about this on
- 14:34Infinite Scroll before, but TikTok has literally become a
- 14:38music discovery platform, and there are a number of reasons
- 14:41why this happened. First, I think we can credit to
- 14:45TikTok dances because the popularity of these dances
- 14:48coincided with the apps rise to success back in 2020.
- 14:51Second, the way that the For You page operates allows us to be
- 14:55constantly exposed to new artists, new songs all the time.
- 14:59So that has obviously helped us find new artists that we enjoy.
- 15:03This constant exposure has definitely cultivated a culture
- 15:06of kind of collective creation. We're remixing songs have become
- 15:11a major part of the culture and audio generation on the app,
- 15:14which I'm sure we are all experiencing at the moment with
- 15:18the Nothing Beat, the Jet 2 holiday audio that is living
- 15:21rent free in my brain right now. So with TikTok operating as a
- 15:25music discovery platform of sorts, I really like the idea of
- 15:28songwriters being credited for their work in this way.
- 15:31I feel like this is also becoming more and more common
- 15:34across other streaming platforms, like on Spotify for
- 15:37example. I know if you look at the
- 15:38credits of a song, you can see the songwriters and sometimes
- 15:42you can click out and it takes you to a web page which shows
- 15:45the other songs that they have written.
- 15:47For me though, I have never actually been a lyrics girl,
- 15:50which I kind of feel like is a red flag, but I have always just
- 15:54prioritized the vibes of a song. But I definitely appreciate this
- 15:58renewed focus on the behind the scenes work that is done when it
- 16:02comes to music production and songwriting.
- 16:05I feel like with Jen said literally being raised by
- 16:07artists like Taylor Swift, it makes sense that it would be
- 16:10something that this demographic would care about and that their
- 16:14favorite social media platform, streaming platforms would lean
- 16:17into. OK, well I guess that is
- 16:19everything from me today. Lauren Will speak to you
- 16:23tomorrow and I will chat to you next week.
- 16:26Thanks for listening. Bye.