Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Invisible Fees Change What You Pay
We break down the rise of service charges, booking fees, and mandatory add-ons that obscure the true price of everyday experiences. Using a specific look at how airline ticket pricing has shifted since the pandemic, we explore why consumers are willing to pay more when costs are hidden rather than listed upfront. Lucas and Luna examine the psychology behind fee transparency and what it means for customer loyalty in October 2026.
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The skinny
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