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The Luxury Brand Experience with Lilian Raji
This episode features Lilian Raji, a luxury brand specialist and president of the Lilian Raji Agency. She discusses the importance of emotional connections in luxury branding, emphasizing that true luxury is about quality and heritage, not just price.
Lillian outlines her approach to refining brand messaging and executing strategies, highlighting the balance luxury brands must strike between exclusivity and accessibility. She provides valuable insights on overcoming resistance to change and the necessity of listening to customer feedback to enhance client experiences. Tune in for expert…
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