Latest / 70 80 / SETTANTAXOTTANTA Anni 50-60: Le fonovaligie della Lesa fanno tendenza
Transcript
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- 0:56.it section that deepens the topics discussed
- 0:58on the portal. I'm with journalist Enzo Mauri,
- 1:02who introduces the current topic. Good morning,
- 1:04today I'm going to talk to you about particular
- 1:07records. Between the 50s and 60s, on the trail
- 1:10of the economic boom and the success of the format
- 1:1233, especially 45, it became common among young
- 1:16people the need to always have their favorite
- 1:18records with them and to be able to listen to
- 1:20them everywhere. Italian Alisa of electromechanical
- 1:23work and anonymous companies, paying attention
- 1:25to the new trends, received the market demand
- 1:27and began the production of turntables and headphones.
- 1:31Born in 1929, the Milanese Elisa developed, opening
- 1:35seats also abroad. For two decades she was an
- 1:37undisputed leader in the production of turntables,
- 1:40phonographic and electronic components, recorders
- 1:43and manufacturers of magnetic tape, as well as
- 1:45a series of iconic small home appliances. Among
- 1:48the characteristics that made the Elisa an exponent
- 1:51of the sector were the accurate market research
- 1:54and the information received by operators frequent
- 1:57in visits to Italian and foreign subsidiaries.
- 2:00Right from the American headquarters came the
- 2:02incentive for the creation of products with a
- 2:04better design and smaller dimensions. From here
- 2:06the realization of the Manjadiski and PhonoValige.
- 2:09The Esaphone PhonoValige had a main requirement,
- 2:12that of being easily transported, since it is
- 2:15close and equipped with a handle just like traditional
- 2:18suitcases. The ESA gave the PhonoValige such
- 2:21as the Topazio model, with two portable speakers
- 2:24that formed the cover. Through them you could
- 2:27listen to records at 16, 13, 43, 45 and 78 rpm.
- 2:31Some models equipped with disc changers could
- 2:34be stacked up to 8 to 45 turns to listen to them
- 2:38one after the other and had a socket to connect
- 2:40a recorder to a coil. In the years of the Lesafa
- 2:43line, several series were made, the jewel of
- 2:47which was part of the Zaffiro phone case, the
- 2:50Constellation line, Orion, Sagittarius, Saturn
- 2:52and others, and the Isle line, Acapulco, Hawaii,
- 2:55Tahiti and others, the latter also powered by
- 2:58batteries. The price of such devices at the time
- 3:00was around between 40 ,000 and 60 ,000 liters.
- 3:03The Fonovali Gelisa stood out not only for its
- 3:06refined look, but also for its innovative technical
- 3:09features. The Sumatra, for example, was a medium
- 3:12wave portable radio with a 33 -45 rev counter
- 3:15placed under the hood. Produced in the mid -60s,
- 3:18it seemed a more modern model than the others.
- 3:21Despite the favorable prospects, the Elisa brand
- 3:23ceased to exist in the early 70s. Tyler Reddick
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