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Texas Tech to BYU, Is Brett Yormark Ruining the Big 12? | Monster Energy Crisis
Big 12 Commissioner Brett Yormark’s vision of a modern, "globally relevant" conference has hit a period of intense turbulence in 2026, leaving segments of the fan base feeling increasingly disconnected from his leadership. While Yormark’s early tenure was defined by swift, decisive expansion and savvy media rights negotiations, this year’s strategic pivots have faced significant backlash for appearing either tone-deaf or overly corporate.
The most glaring point of friction has been Yormark’s handling of the Brendan Sorsby gambling saga involving Texas Tech. By refusing to address the…
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