Reviving a Brand by Embedding it in Culture and Reclaiming Relevance: Charl Bassil
Charl Bassil, the Chief Brand Officer at the BBC and former CMO of Absolut Vodka, shares insights in rebuilding a global brand by deeply embedding it in culture. Charl shares his experience in leading Absolut Vodka’s resurgence when the brand had lost its relevance. By tapping into the spirit of Africa and creating culturally resonant campaigns, Charl helped turn Absolut Vodka into a symbol of creativity, unity, and purpose.
Key Insights:
Discover how brands can reconnect with culture to reignite their relevance and foster long-term growth.
Learn the role of brave leadership in taking…
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