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The Science of Decision Making - Mastering Choice Architecture with Kai-Markus Müller | BWI #224
Episode 224 - The Science of Decision Making - Mastering Choice Architecture with Kai-Markus Müller
Kai-Markus Müller is a professor and researcher who discovered that our decisions aren't as rational as we think.
He moved from traditional science to creating the Neuro-Pricing trademark.
We explore how he helps businesses use choice architecture and brain science to set perfect prices and understand what customers truly value subconsciously.
Key Takeaways
Use choice architecture to influence how customers make decisions through defaults and subscriptions.
Present a high-priced "Prada sweater"…
The skinny
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