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Money in College Sports, Part 2 (with AJ Vaynerchuk and Laine Higgins)

This episode is Part Two of our Money in College Sports: NIL series. Until last year, college athletes were prohibited from collecting any compensation. But today, thanks to Name, Image, and Likeness (NIL) deals, the stakes are high and getting higher. To make sense of this issue, I speak with A J Vaynerchuck from Vayner Sports and Laine Higgins from the Wall Street Journal.

A J Vaynerchuk is the co-founder of sports management agency, Vayner Sports where he has been a part of several NIL deals for some of the top athletes in the country. We talked about what brands are looking for when they…

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