2305: Marketing Mix Optimisation: A Triangulated Approach by Ekimetrics
Today's guest is Matt Andrew, UK Managing Director and Partner at Ekimetrics. The global data science consultancy helps brands improve their marketing performance, understand customers, and enhance operational excellence through analytics and data science. Ekimetrics uses econometrics as a basis and employs triangulated methods such as Marketing Mix Optimisation (MMO) to ensure that brands make consistent decisions. Matt Andrew has worked with Google and Meta on solutions like MMO, helping clients make more confident decisions. I learn more about how The UK team at Ekimetrics grew by 60% last…
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