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69. How to Grow Your Coaching Business · Burning Brightly

• 0:00
  The
• 0:00
  bummer
• 0:00
  is
• 0:00
  that
• 0:00
  these
• 0:01
  small,
• 0:01
  simple
• 0:01
  steps
• 0:02
  are
• 0:02
  not
• 0:02
  exciting.
• 0:03
  They're
• 0:03
  not
• 0:03
  sexy.
• 0:04
  They're
• 0:04
  not
• 0:04
  grandiose.
• 0:05
  Nobody's
• 0:05
  going
• 0:05
  to
• 0:05
  be
• 0:06
  like,
• 0:06
  Oh,
• 0:06
  you
• 0:06
  posted
• 0:06
  every
• 0:07
  day
• 0:07
  on
• 0:07
  social
• 0:07
  media
• 0:07
  this
• 0:08
  week.
• 0:08
  Good
• 0:08
  job.
• 0:09
  Nobody
• 0:09
  cares.
• 0:10
  Right?
• 0:10
  They
• 0:10
  don't
• 0:10
  seem
• 0:11
  to
• 0:11
  matter.
• 0:11
  important,
• 0:12
  but
• 0:12
  it's
• 0:12
  these
• 0:12
  small
• 0:13
  ones
• 0:13
  that
• 0:13
  make
• 0:14
  all
• 0:14
  the
• 0:14
  difference.
• 0:15
  Eventually,
• 0:15
  you're
• 0:15
  going
• 0:15
  to
• 0:15
  get
• 0:16
  to
• 0:16
  a
• 0:16
  point
• 0:16
  where
• 0:16
  these
• 0:16
  small,
• 0:17
  simple
• 0:17
  actions
• 0:17
  are
• 0:18
  just
• 0:18
  second
• 0:18
  nature
• 0:19
  to
• 0:19
  you.
• 0:19
  They're
• 0:19
  just
• 0:19
  a
• 0:19
  habit.
• 0:20
  And
• 0:20
  then
• 0:20
  you
• 0:20
  can
• 0:21
  build
• 0:21
  from
• 0:21
  there
• 0:21
  and
• 0:22
  do
• 0:22
  bigger,
• 0:22
  greater
• 0:23
  things.
• 0:23
  But
• 0:23
  if
• 0:23
  you
• 0:23
  don't
• 0:24
  start
• 0:24
  small,
• 0:24
  you
• 0:25
  never
• 0:25
  make
• 0:25
  progress.
• 0:28
  This
• 0:28
  is
• 0:28
  Burning
• 0:28
  Brightly,
• 0:29
  a
• 0:29
  podcast
• 0:30
  for
• 0:30
  Christian
• 0:30
  moms
• 0:30
  who
• 0:31
  are
• 0:31
  feeling
• 0:31
  called
• 0:31
  to
• 0:31
  build
• 0:32
  a
• 0:32
  business
• 0:32
  and
• 0:32
  share
• 0:33
  their
• 0:33
  light
• 0:33
  with
• 0:33
  the
• 0:33
  world.
• 0:34
  I'm
• 0:34
  Bonnie
• 0:35
  Wiscombe,
• 0:35
  a
• 0:35
  life
• 0:35
  coach,
• 0:36
  mom,
• 0:36
  and
• 0:37
  entrepreneur,
• 0:38
  and
• 0:38
  I'm
• 0:38
  honored
• 0:38
  to
• 0:38
  be
• 0:38
  your
• 0:38
  guide
• 0:39
  as
• 0:39
  you
• 0:39
  face
• 0:39
  this
• 0:39
  business
• 0:40
  building
• 0:40
  adventure
• 0:41
  full
• 0:41
  of
• 0:41
  highs,
• 0:42
  lows,
• 0:42
  and
• 0:42
  everything
• 0:43
  in
• 0:43
  between.
• 0:44
  This
• 0:44
  is
• 0:44
  where
• 0:44
  we
• 0:44
  help
• 0:44
  each
• 0:45
  other
• 0:45
  find
• 0:45
  the
• 0:45
  courage
• 0:46
  to
• 0:46
  shine.
• 0:51
  Hey
• 0:51
  there.
• 0:51
  So
• 0:51
  I
• 0:52
  bet
• 0:52
  that
• 0:52
  you
• 0:52
  got
• 0:52
  into
• 0:52
  the
• 0:52
  coaching
• 0:53
  space
• 0:53
  to
• 0:53
  make
• 0:54
  an
• 0:54
  impact,
• 0:54
  to
• 0:55
  make
• 0:55
  a
• 0:55
  difference,
• 0:55
  to
• 0:56
  change
• 0:56
  the
• 0:56
  world
• 0:56
  in
• 0:56
  some
• 0:56
  way
• 0:57
  or
• 0:57
  another.
• 0:57
  But
• 0:57
  why
• 0:58
  in
• 0:58
  the
• 0:58
  world
• 0:58
  is
• 0:59
  it
• 0:59
  so
• 0:59
  hard
• 0:59
  to
• 0:59
  build
• 1:00
  the
• 1:00
  business
• 1:00
  aspect
• 1:01
  of
• 1:01
  it?
• 1:01
  Why
• 1:01
  can't
• 1:02
  you
• 1:02
  find
• 1:02
  clients?
• 1:02
  Why
• 1:03
  can't
• 1:03
  you
• 1:03
  make
• 1:03
  money?
• 1:04
  I
• 1:04
  get
• 1:04
  it,
• 1:04
  my
• 1:04
  friend.
• 1:05
  I
• 1:05
  have
• 1:05
  been
• 1:05
  there
• 1:05
  too.
• 1:06
  If
• 1:06
  you
• 1:06
  are
• 1:06
  tired
• 1:06
  of
• 1:06
  running
• 1:07
  around
• 1:07
  and
• 1:07
  trying
• 1:07
  all
• 1:07
  the
• 1:07
  things
• 1:08
  that
• 1:08
  the
• 1:08
  experts
• 1:08
  tell
• 1:08
  you
• 1:08
  to
• 1:08
  do
• 1:09
  and
• 1:09
  still
• 1:09
  not
• 1:09
  making
• 1:10
  any
• 1:10
  money
• 1:10
  as
• 1:10
  a
• 1:10
  coach,
• 1:11
  then
• 1:11
  this
• 1:11
  is
• 1:11
  for
• 1:12
  you.
• 1:12
  So
• 1:12
  let's
• 1:12
  dive
• 1:13
  into
• 1:13
  this.
• 1:13
  Here's
• 1:14
  the
• 1:14
  issue.
• 1:14
  Being
• 1:14
  a
• 1:14
  coach
• 1:15
  and
• 1:15
  being
• 1:15
  a
• 1:16
  business
• 1:16
  owner
• 1:16
  require
• 1:17
  two
• 1:17
  very
• 1:18
  different
• 1:18
  skill
• 1:18
  sets.
• 1:19
  Being
• 1:19
  a
• 1:20
  coach
• 1:20
  requires
• 1:20
  compassion
• 1:21
  and
• 1:22
  understanding
• 1:22
  and
• 1:23
  a
• 1:23
  listening
• 1:23
  ear.
• 1:24
  It
• 1:24
  involves
• 1:25
  seeing
• 1:25
  things
• 1:25
  from
• 1:26
  a
• 1:26
  different
• 1:26
  perspective.
• 1:27
  It
• 1:27
  involves
• 1:27
  helping
• 1:27
  clients
• 1:28
  stay
• 1:28
  accountable,
• 1:29
  managing
• 1:29
  their
• 1:29
  own
• 1:29
  minds,
• 1:30
  staying
• 1:30
  neutral
• 1:30
  while
• 1:31
  you
• 1:31
  look
• 1:31
  at
• 1:31
  their
• 1:31
  lives.
• 1:32
  So
• 1:32
  many
• 1:32
  deep
• 1:33
  skill
• 1:33
  sets
• 1:33
  that
• 1:34
  I
• 1:34
  bet
• 1:34
  you're
• 1:34
  really
• 1:34
  good
• 1:35
  at.
• 1:35
  Unfortunately,
• 1:35
  building
• 1:36
  a
• 1:36
  business
• 1:36
  requires
• 1:37
  much
• 1:37
  different
• 1:37
  skills
• 1:38
  and
• 1:38
  they
• 1:38
  are
• 1:38
  real
• 1:39
  tactical
• 1:39
  skills
• 1:40
  that
• 1:40
  we
• 1:40
  have
• 1:40
  to
• 1:40
  develop
• 1:41
  or
• 1:41
  we're
• 1:41
  never
• 1:41
  going
• 1:41
  to
• 1:41
  have
• 1:41
  a
• 1:42
  successful
• 1:42
  business
• 1:42
  like
• 1:43
  we're
• 1:43
  dreaming
• 1:43
  of.
• 1:43
  Being
• 1:43
  a
• 1:43
  business
• 1:44
  owner
• 1:44
  requires
• 1:44
  being
• 1:45
  analytical
• 1:45
  and
• 1:46
  creative.
• 1:47
  You
• 1:47
  have
• 1:47
  to
• 1:47
  be
• 1:47
  able
• 1:47
  to
• 1:48
  try
• 1:48
  and
• 1:48
  try
• 1:48
  and
• 1:48
  try
• 1:49
  and
• 1:49
  fail
• 1:49
  and
• 1:49
  still
• 1:49
  get
• 1:50
  up
• 1:50
  and
• 1:50
  keep
• 1:50
  going.
• 1:51
  You
• 1:51
  have
• 1:51
  to
• 1:51
  be
• 1:51
  disciplined.
• 1:52
  You
• 1:52
  have
• 1:52
  to
• 1:52
  be
• 1:52
  consistent
• 1:53
  and
• 1:53
  you
• 1:53
  have
• 1:53
  to
• 1:53
  be
• 1:53
  a
• 1:53
  big
• 1:54
  thinker
• 1:54
  who
• 1:54
  was
• 1:54
  willing
• 1:55
  to
• 1:55
  be
• 1:55
  persistent
• 1:56
  until
• 1:56
  it
• 1:56
  works.
• 1:57
  But
• 1:57
  I
• 1:57
  bet
• 1:57
  you
• 1:57
  can
• 1:57
  see
• 1:58
  some
• 1:58
  of
• 1:58
  those
• 1:58
  skills
• 1:59
  in
• 1:59
  yourself.
• 2:00
  You
• 2:00
  just
• 2:00
  haven't
• 2:01
  yet
• 2:01
  figured
• 2:01
  out
• 2:01
  a
• 2:01
  way
• 2:01
  to
• 2:02
  combine
• 2:02
  them
• 2:02
  in
• 2:03
  a
• 2:03
  way
• 2:03
  that
• 2:03
  works
• 2:04
  and
• 2:04
  is
• 2:04
  profitable
• 2:05
  for
• 2:05
  you.
• 2:05
  So
• 2:05
  we're
• 2:05
  going
• 2:05
  to
• 2:05
  talk
• 2:06
  about
• 2:06
  that
• 2:06
  today.
• 2:06
  First
• 2:07
  of
• 2:07
  all,
• 2:07
  of
• 2:07
  course,
• 2:07
  you
• 2:07
  have
• 2:07
  to
• 2:08
  believe
• 2:08
  that
• 2:08
  you
• 2:08
  can
• 2:08
  become
• 2:09
  a
• 2:09
  successful
• 2:09
  business
• 2:09
  owner.
• 2:10
  We
• 2:10
  know
• 2:10
  as
• 2:10
  coaches,
• 2:11
  the
• 2:11
  mind
• 2:11
  is
• 2:12
  the
• 2:12
  key
• 2:12
  to
• 2:12
  everything.
• 2:13
  So
• 2:13
  if
• 2:13
  you
• 2:13
  don't
• 2:13
  believe
• 2:13
  you
• 2:14
  can
• 2:14
  do
• 2:14
  it,
• 2:14
  you
• 2:15
  can't,
• 2:15
  you're
• 2:15
  not
• 2:15
  going
• 2:16
  to
• 2:16
  be
• 2:16
  able
• 2:16
  to
• 2:16
  do
• 2:16
  it.
• 2:16
  That
• 2:16
  is
• 2:17
  the
• 2:17
  truth.
• 2:17
  So
• 2:18
  step
• 2:18
  number
• 2:18
  one
• 2:18
  is
• 2:18
  going
• 2:19
  to
• 2:19
  be
• 2:19
  working
• 2:19
  on
• 2:19
  your
• 2:20
  own
• 2:20
  mindset.
• 2:20
  Of
• 2:20
  course
• 2:21
  you
• 2:21
  know
• 2:21
  that,
• 2:21
  but
• 2:21
  I'm
• 2:21
  going
• 2:21
  to
• 2:21
  talk
• 2:21
  about
• 2:22
  three
• 2:22
  other
• 2:22
  steps
• 2:22
  that
• 2:22
  are
• 2:23
  critical
• 2:23
  for
• 2:23
  building
• 2:24
  a
• 2:24
  business
• 2:24
  that
• 2:24
  is
• 2:24
  successful
• 2:25
  today
• 2:26
  and
• 2:26
  in
• 2:26
  the
• 2:26
  longterm
• 2:27
  so
• 2:27
  that
• 2:27
  you
• 2:27
  can
• 2:27
  make
• 2:28
  a
• 2:28
  difference
• 2:28
  in
• 2:28
  the
• 2:28
  world
• 2:28
  like
• 2:28
  you're
• 2:28
  dreaming
• 2:29
  of
• 2:29
  and
• 2:29
  actually
• 2:30
  make
• 2:30
  money
• 2:30
  to
• 2:30
  change
• 2:31
  your
• 2:31
  family's
• 2:31
  life.
• 2:31
  Okay,
• 2:32
  so
• 2:32
  step
• 2:32
  number
• 2:32
  one,
• 2:33
  you
• 2:33
  need
• 2:33
  to
• 2:33
  know
• 2:33
  and
• 2:34
  intimately
• 2:34
  understand
• 2:35
  the
• 2:35
  basic
• 2:36
  customer
• 2:36
  journey
• 2:37
  for
• 2:37
  your
• 2:37
  customer
• 2:37
  or
• 2:38
  client.
• 2:38
  What
• 2:38
  does
• 2:38
  that
• 2:39
  mean?
• 2:39
  It
• 2:39
  means
• 2:39
  what
• 2:40
  are
• 2:40
  the
• 2:40
  steps
• 2:40
  they're
• 2:41
  going
• 2:41
  to
• 2:41
  have
• 2:41
  to
• 2:41
  go
• 2:41
  through
• 2:41
  to
• 2:42
  be
• 2:42
  willing
• 2:42
  to
• 2:42
  buy
• 2:43
  from
• 2:43
  you?
• 2:43
  You
• 2:44
  would
• 2:44
  never
• 2:44
  meet
• 2:44
  a
• 2:44
  person
• 2:45
  online,
• 2:45
  a
• 2:45
  random
• 2:46
  stranger
• 2:46
  and
• 2:46
  get
• 2:47
  married
• 2:47
  to
• 2:47
  them
• 2:47
  the
• 2:47
  next
• 2:47
  day.
• 2:48
  That's
• 2:48
  weird
• 2:48
  and
• 2:48
  creepy.
• 2:49
  Similarly,
• 2:50
  it
• 2:50
  is
• 2:50
  extremely
• 2:51
  rare
• 2:51
  to
• 2:51
  confront
• 2:52
  a
• 2:52
  business
• 2:52
  online
• 2:52
  and
• 2:53
  immediately
• 2:53
  pay
• 2:53
  them
• 2:54
  money.
• 2:54
  That
• 2:54
  might
• 2:54
  happen
• 2:55
  with
• 2:55
  a
• 2:55
  random
• 2:55
  business
• 2:56
  on
• 2:56
  Amazon,
• 2:56
  but
• 2:56
  it's
• 2:56
  not
• 2:57
  going
• 2:57
  to
• 2:57
  happen
• 2:57
  For
• 2:57
  a
• 2:57
  coach
• 2:58
  who's
• 2:58
  asking
• 2:58
  hundreds
• 2:59
  or
• 2:59
  thousands
• 2:59
  of
• 2:59
  dollars
• 3:00
  to
• 3:00
  work
• 3:00
  with
• 3:00
  someone.
• 3:01
  Your
• 3:01
  audience
• 3:01
  needs
• 3:02
  to
• 3:02
  know
• 3:02
  you,
• 3:02
  they
• 3:02
  need
• 3:02
  to
• 3:03
  like
• 3:03
  you,
• 3:03
  and
• 3:03
  they
• 3:03
  need
• 3:04
  to
• 3:04
  trust
• 3:04
  that
• 3:04
  you
• 3:04
  can
• 3:04
  give
• 3:05
  them
• 3:05
  results.
• 3:06
  If
• 3:06
  they
• 3:06
  don't
• 3:06
  believe
• 3:06
  those
• 3:07
  things
• 3:07
  and
• 3:07
  they
• 3:07
  don't
• 3:07
  like
• 3:08
  you
• 3:08
  for
• 3:08
  whatever
• 3:08
  reason,
• 3:09
  they're
• 3:09
  never
• 3:09
  going
• 3:09
  to
• 3:09
  pay
• 3:09
  you
• 3:10
  the
• 3:10
  money
• 3:10
  that
• 3:10
  you
• 3:10
  are
• 3:10
  asking
• 3:11
  to
• 3:11
  give
• 3:11
  them
• 3:11
  this
• 3:12
  transformation
• 3:12
  in
• 3:12
  your
• 3:12
  life.
• 3:13
  So
• 3:13
  that's
• 3:13
  what
• 3:13
  we
• 3:13
  have
• 3:13
  to
• 3:14
  understand.
• 3:14
  What
• 3:14
  steps
• 3:15
  do
• 3:15
  they
• 3:15
  have
• 3:15
  to
• 3:15
  go
• 3:15
  through
• 3:15
  in
• 3:16
  order
• 3:16
  to
• 3:16
  be
• 3:16
  ready
• 3:17
  to
• 3:17
  hire
• 3:17
  me
• 3:18
  and
• 3:18
  have
• 3:18
  faith
• 3:19
  in
• 3:19
  themselves
• 3:19
  and
• 3:20
  in
• 3:20
  me
• 3:20
  in
• 3:21
  helping
• 3:21
  them
• 3:21
  get
• 3:21
  those
• 3:22
  results.
• 3:22
  So
• 3:22
  that
• 3:22
  basic
• 3:23
  customer
• 3:23
  journey
• 3:23
  has
• 3:23
  three
• 3:24
  steps.
• 3:24
  Lots
• 3:25
  of
• 3:25
  threes
• 3:25
  today.
• 3:26
  Number
• 3:26
  one,
• 3:26
  you
• 3:26
  have
• 3:26
  to
• 3:26
  be
• 3:27
  able
• 3:27
  to
• 3:27
  find
• 3:27
  new
• 3:28
  leads.
• 3:28
  What
• 3:28
  is
• 3:28
  a
• 3:28
  lead?
• 3:29
  It
• 3:29
  is
• 3:29
  any
• 3:29
  person
• 3:30
  who
• 3:30
  has
• 3:30
  given
• 3:30
  you
• 3:30
  their
• 3:30
  contact
• 3:31
  information.
• 3:31
  So
• 3:32
  if
• 3:32
  you
• 3:32
  have
• 3:32
  50,
• 3:33
  000
• 3:33
  followers
• 3:33
  on
• 3:33
  Instagram
• 3:34
  or
• 3:34
  more,
• 3:34
  those
• 3:34
  are
• 3:34
  not
• 3:35
  leads.
• 3:35
  Those
• 3:35
  are
• 3:35
  just
• 3:35
  followers
• 3:36
  and
• 3:37
  you
• 3:37
  could
• 3:37
  lose
• 3:37
  your
• 3:37
  account
• 3:37
  tomorrow.
• 3:38
  Or
• 3:38
  as
• 3:38
  we've
• 3:38
  seen
• 3:39
  lately,
• 3:39
  Instagram
• 3:39
  could
• 3:40
  switch
• 3:40
  their
• 3:41
  algorithm
• 3:41
  up
• 3:41
  so
• 3:41
  that
• 3:42
  none
• 3:42
  of
• 3:42
  your
• 3:42
  followers
• 3:42
  are
• 3:43
  even
• 3:43
  seeing
• 3:43
  your
• 3:43
  content.
• 3:44
  That
• 3:44
  is
• 3:44
  not
• 3:44
  a
• 3:45
  lead.
• 3:45
  So
• 3:45
  you
• 3:45
  have
• 3:45
  to
• 3:45
  get
• 3:46
  your
• 3:46
  audience
• 3:46
  to
• 3:47
  become
• 3:47
  leads.
• 3:47
  What
• 3:47
  does
• 3:47
  that
• 3:48
  look
• 3:48
  like?
• 3:48
  Looks
• 3:49
  like
• 3:49
  exchanging
• 3:49
  value
• 3:50
  for
• 3:50
  their
• 3:50
  email
• 3:51
  address.
• 3:51
  What
• 3:51
  are
• 3:51
  you
• 3:51
  going
• 3:51
  to
• 3:51
  give
• 3:52
  them
• 3:52
  in
• 3:52
  exchange
• 3:53
  for
• 3:53
  a
• 3:53
  way
• 3:53
  to
• 3:53
  contact
• 3:53
  them
• 3:54
  regularly?
• 3:54
  Now
• 3:55
  how
• 3:55
  do
• 3:55
  we
• 3:55
  find
• 3:55
  these
• 3:56
  leads?
• 3:56
  Lots
• 3:56
  of
• 3:56
  different
• 3:57
  ways.
• 3:57
  Probably
• 3:57
  social
• 3:58
  media
• 3:58
  you're
• 3:58
  already
• 3:58
  doing,
• 3:58
  maybe
• 3:59
  on
• 3:59
  YouTube,
• 3:59
  word
• 4:00
  of
• 4:00
  mouth.
• 4:00
  If
• 4:00
  you
• 4:00
  have
• 4:01
  clients
• 4:01
  or
• 4:01
  other
• 4:01
  people
• 4:01
  that
• 4:02
  know
• 4:02
  how
• 4:02
  you
• 4:02
  can
• 4:03
  give
• 4:03
  them
• 4:03
  transformations,
• 4:04
  ask
• 4:04
  them
• 4:05
  to
• 4:05
  tell
• 4:05
  their
• 4:05
  friends
• 4:05
  about
• 4:05
  you,
• 4:05
  referrals,
• 4:06
  right?
• 4:07
  Maybe
• 4:07
  even
• 4:07
  paid
• 4:08
  ads
• 4:08
  or
• 4:08
  getting
• 4:08
  in
• 4:08
  front
• 4:08
  of
• 4:09
  other
• 4:09
  people's
• 4:09
  audiences,
• 4:10
  like
• 4:10
  swapping
• 4:10
  podcast
• 4:11
  interviews
• 4:11
  or
• 4:11
  guest
• 4:12
  posting
• 4:12
  on
• 4:12
  someone's
• 4:13
  blog.
• 4:13
  Lots
• 4:13
  of
• 4:14
  different
• 4:14
  ways
• 4:14
  to
• 4:14
  get
• 4:14
  in
• 4:14
  front
• 4:15
  of
• 4:15
  strangers
• 4:16
  in
• 4:16
  the
• 4:16
  hopes
• 4:16
  that
• 4:16
  they
• 4:16
  will
• 4:16
  give
• 4:17
  you
• 4:17
  their
• 4:17
  contact
• 4:17
  information.
• 4:18
  So
• 4:19
  once
• 4:19
  we
• 4:19
  have
• 4:19
  leads,
• 4:20
  step
• 4:20
  number
• 4:20
  two
• 4:20
  in
• 4:20
  the
• 4:20
  customer
• 4:21
  journey
• 4:21
  is
• 4:21
  to
• 4:21
  nurture
• 4:22
  those
• 4:22
  leads.
• 4:23
  Again,
• 4:23
  like
• 4:23
  the
• 4:23
  dating
• 4:23
  analogy,
• 4:24
  if
• 4:24
  you
• 4:24
  meet
• 4:24
  a
• 4:24
  stranger
• 4:25
  and
• 4:25
  you
• 4:25
  go
• 4:25
  on
• 4:25
  a
• 4:25
  date
• 4:26
  or
• 4:26
  two,
• 4:26
  now
• 4:27
  how
• 4:27
  do
• 4:27
  we
• 4:27
  nurture
• 4:27
  this
• 4:28
  relationship
• 4:28
  until
• 4:28
  it
• 4:29
  becomes
• 4:29
  something
• 4:29
  more
• 4:29
  serious?
• 4:30
  We
• 4:30
  do
• 4:31
  this
• 4:31
  with
• 4:31
  more
• 4:31
  free
• 4:32
  content
• 4:32
  and
• 4:32
  more
• 4:33
  free
• 4:33
  help.
• 4:33
  When
• 4:34
  do
• 4:34
  you
• 4:34
  want
• 4:34
  to
• 4:34
  work
• 4:34
  with
• 4:34
  somebody
• 4:35
  online
• 4:35
  when
• 4:35
  they've
• 4:35
  already
• 4:36
  helped
• 4:36
  you
• 4:36
  get
• 4:36
  results
• 4:37
  in
• 4:37
  some
• 4:37
  way
• 4:37
  or
• 4:37
  another
• 4:38
  through
• 4:38
  their
• 4:38
  free
• 4:38
  content,
• 4:38
  again,
• 4:39
  blogs,
• 4:40
  podcasts,
• 4:40
  YouTube
• 4:41
  videos,
• 4:42
  email
• 4:42
  sequences,
• 4:43
  right?
• 4:43
  If
• 4:43
  you're
• 4:43
  sending
• 4:44
  out
• 4:44
  emails
• 4:44
  every
• 4:44
  week,
• 4:45
  is
• 4:45
  it
• 4:45
  giving
• 4:45
  them
• 4:45
  really
• 4:46
  good
• 4:46
  value
• 4:46
  that
• 4:47
  is
• 4:47
  helping
• 4:47
  them
• 4:47
  get
• 4:48
  to
• 4:48
  a
• 4:48
  better
• 4:48
  place
• 4:49
  so
• 4:49
  that
• 4:49
  they
• 4:49
  know
• 4:50
  when
• 4:50
  they're
• 4:50
  really
• 4:51
  ready
• 4:51
  to
• 4:51
  see
• 4:51
  results,
• 4:51
  they
• 4:52
  come
• 4:52
  and
• 4:52
  pay
• 4:52
  you
• 4:52
  for
• 4:52
  those
• 4:53
  results.
• 4:53
  So
• 4:53
  that's
• 4:53
  the
• 4:54
  nurturing
• 4:54
  step.
• 4:54
  Find
• 4:55
  those
• 4:55
  leads,
• 4:55
  nurture
• 4:56
  those
• 4:56
  leads.
• 4:56
  And
• 4:56
  then
• 4:56
  the
• 4:56
  third
• 4:57
  step
• 4:57
  in
• 4:57
  that
• 4:57
  customer
• 4:57
  journey
• 4:58
  is
• 4:58
  to
• 4:59
  help
• 4:59
  them
• 4:59
  become
• 5:00
  clients.
• 5:00
  How
• 5:00
  do
• 5:00
  we
• 5:00
  help
• 5:01
  them
• 5:01
  become
• 5:01
  clients?
• 5:01
  By
• 5:01
  converting
• 5:02
  them
• 5:02
  to
• 5:02
  clients.
• 5:02
  This
• 5:03
  is
• 5:03
  like
• 5:03
  the
• 5:03
  proposal
• 5:04
  in
• 5:04
  a
• 5:04
  relationship,
• 5:04
  the
• 5:04
  engagement,
• 5:05
  right?
• 5:05
  How
• 5:06
  do
• 5:06
  we
• 5:06
  get
• 5:06
  ready
• 5:06
  for
• 5:07
  marriage
• 5:07
  or
• 5:07
  that
• 5:07
  client
• 5:08
  coach
• 5:08
  relationship?
• 5:09
  Now
• 5:09
  there's
• 5:09
  lots
• 5:09
  of
• 5:09
  different
• 5:10
  ways
• 5:10
  to
• 5:10
  ascend
• 5:10
  the
• 5:10
  relationship
• 5:11
  to
• 5:11
  where
• 5:11
  they
• 5:11
  pay
• 5:12
  you
• 5:12
  money,
• 5:12
  but
• 5:12
  that
• 5:13
  could
• 5:13
  look
• 5:13
  like
• 5:13
  webinars
• 5:14
  where
• 5:14
  you
• 5:14
  pitch
• 5:14
  your
• 5:16
  It
• 5:16
  could
• 5:16
  look
• 5:16
  like
• 5:16
  sales
• 5:17
  calls
• 5:17
  for
• 5:17
  a
• 5:17
  lot
• 5:17
  of
• 5:17
  us.
• 5:17
  It's
• 5:17
  just,
• 5:18
  we
• 5:18
  get
• 5:18
  on
• 5:18
  a
• 5:18
  one
• 5:18
  on
• 5:18
  one
• 5:18
  call
• 5:19
  with
• 5:19
  somebody
• 5:19
  and
• 5:19
  we
• 5:19
  say,
• 5:19
  Hey,
• 5:20
  tell
• 5:20
  me
• 5:20
  about
• 5:20
  your
• 5:20
  problem.
• 5:21
  I'll
• 5:21
  tell
• 5:21
  you
• 5:21
  about
• 5:21
  my
• 5:21
  solution.
• 5:22
  Does
• 5:22
  it
• 5:22
  sound
• 5:22
  like
• 5:22
  a
• 5:22
  good
• 5:22
  fit?
• 5:23
  And
• 5:23
  they
• 5:23
  say
• 5:23
  yes
• 5:24
  or
• 5:24
  no.
• 5:24
  And
• 5:24
  we
• 5:24
  move
• 5:24
  on.
• 5:25
  In
• 5:25
  other
• 5:25
  words,
• 5:25
  anytime
• 5:26
  you
• 5:26
  are
• 5:26
  chatting
• 5:27
  with
• 5:27
  somebody
• 5:27
  and
• 5:28
  you
• 5:28
  offer
• 5:28
  a
• 5:28
  solution
• 5:29
  to
• 5:29
  their
• 5:29
  problem
• 5:30
  and
• 5:30
  they
• 5:30
  choose
• 5:30
  to
• 5:30
  work
• 5:31
  with
• 5:31
  you,
• 5:31
  that
• 5:31
  is
• 5:32
  how
• 5:32
  you
• 5:32
  convert
• 5:33
  them
• 5:33
  into
• 5:33
  a
• 5:33
  client.
• 5:34
  so
• 5:34
  that
• 5:34
  is
• 5:34
  step
• 5:35
  number
• 5:35
  one
• 5:35
  of
• 5:35
  how
• 5:35
  to
• 5:35
  grow
• 5:35
  your
• 5:36
  coaching
• 5:36
  business
• 5:36
  is
• 5:36
  be
• 5:37
  really
• 5:37
  familiar
• 5:37
  with
• 5:38
  that
• 5:38
  customer
• 5:38
  journey.
• 5:39
  Step
• 5:39
  number
• 5:39
  two,
• 5:40
  actively
• 5:41
  manage
• 5:41
  your
• 5:41
  stories.
• 5:42
  What
• 5:42
  stories
• 5:43
  am
• 5:43
  I
• 5:43
  talking
• 5:43
  about?
• 5:44
  I'm
• 5:44
  talking
• 5:44
  about
• 5:44
  the
• 5:44
  mental
• 5:45
  stories
• 5:45
  that
• 5:45
  go
• 5:45
  through
• 5:46
  our
• 5:46
  mind
• 5:46
  all
• 5:47
  day
• 5:47
  long,
• 5:47
  like
• 5:48
  a
• 5:48
  loop
• 5:48
  stories
• 5:49
  that
• 5:49
  we
• 5:49
  think
• 5:50
  are
• 5:50
  truth.
• 5:51
  This
• 5:51
  is
• 5:51
  what
• 5:51
  life
• 5:51
  coaches
• 5:52
  do,
• 5:52
  right?
• 5:52
  We
• 5:53
  manage
• 5:53
  the
• 5:53
  mind
• 5:54
  so
• 5:54
  that
• 5:55
  we
• 5:55
  can
• 5:55
  go
• 5:55
  out
• 5:55
  and
• 5:55
  accomplish
• 5:56
  big
• 5:56
  dreams.
• 5:57
  It's
• 5:57
  always
• 5:57
  our
• 5:58
  mind
• 5:58
  that's
• 5:58
  keeping
• 5:58
  us,
• 5:59
  always
• 6:00
  our
• 6:00
  mind
• 6:00
  that's
• 6:00
  keeping
• 6:00
  us
• 6:00
  stuck.
• 6:01
  We
• 6:01
  know
• 6:01
  that
• 6:02
  when
• 6:02
  we
• 6:02
  coach
• 6:02
  people
• 6:02
  on
• 6:02
  weight
• 6:03
  loss
• 6:03
  or
• 6:03
  organization
• 6:04
  or
• 6:04
  relationships
• 6:05
  or
• 6:05
  anything
• 6:05
  else,
• 6:05
  it's
• 6:06
  the
• 6:06
  same
• 6:07
  thing
• 6:07
  in
• 6:07
  business.
• 6:08
  This
• 6:08
  is
• 6:08
  why
• 6:09
  I
• 6:09
  chose
• 6:10
  to
• 6:10
  get
• 6:10
  certified
• 6:10
  as
• 6:10
  a
• 6:10
  life
• 6:11
  coach
• 6:11
  before
• 6:11
  coaching
• 6:12
  on
• 6:12
  business.
• 6:12
  I
• 6:12
  would
• 6:12
  try
• 6:12
  to
• 6:13
  help
• 6:13
  friends
• 6:13
  and
• 6:13
  family
• 6:13
  with
• 6:13
  business.
• 6:14
  They'd
• 6:14
  ask
• 6:14
  for
• 6:14
  my
• 6:14
  advice.
• 6:15
  They'd
• 6:15
  say,
• 6:16
  how
• 6:16
  would
• 6:16
  you
• 6:16
  build
• 6:16
  this
• 6:16
  business?
• 6:17
  What
• 6:17
  should
• 6:17
  I
• 6:17
  do
• 6:17
  next?
• 6:18
  And
• 6:18
  I
• 6:18
  would
• 6:18
  give
• 6:18
  them
• 6:19
  advice
• 6:19
  and
• 6:19
  then
• 6:19
  they
• 6:19
  wouldn't
• 6:20
  take
• 6:20
  action
• 6:20
  and
• 6:20
  it
• 6:20
  drove
• 6:20
  me
• 6:21
  crazy.
• 6:21
  I'm
• 6:21
  thinking,
• 6:22
  why
• 6:22
  are
• 6:22
  you
• 6:22
  asking
• 6:22
  me
• 6:22
  for
• 6:23
  advice
• 6:23
  if
• 6:23
  you're
• 6:23
  not
• 6:23
  taking
• 6:23
  action?
• 6:24
  Because
• 6:24
  the
• 6:24
  stories
• 6:25
  were
• 6:25
  keeping
• 6:25
  them
• 6:25
  stuck.
• 6:26
  Once
• 6:26
  I
• 6:26
  learned
• 6:27
  that
• 6:27
  and
• 6:27
  I
• 6:27
  learned
• 6:27
  how
• 6:27
  to
• 6:28
  push
• 6:28
  through
• 6:28
  those
• 6:28
  stories,
• 6:28
  how
• 6:29
  to
• 6:29
  break
• 6:29
  them
• 6:29
  apart,
• 6:29
  dismantle
• 6:30
  them
• 6:30
  a
• 6:30
  little
• 6:30
  bit,
• 6:31
  then
• 6:31
  I
• 6:31
  could
• 6:31
  really
• 6:32
  help
• 6:32
  my
• 6:32
  friends
• 6:32
  and
• 6:32
  family
• 6:33
  and
• 6:33
  clients
• 6:33
  get
• 6:34
  the
• 6:34
  results
• 6:34
  they
• 6:34
  wanted
• 6:35
  because
• 6:35
  they
• 6:35
  knew
• 6:35
  how
• 6:36
  to
• 6:36
  push
• 6:36
  through
• 6:36
  those
• 6:36
  stories.
• 6:36
  So
• 6:37
  what
• 6:37
  stories?
• 6:38
  keep
• 6:38
  you
• 6:38
  stuck
• 6:39
  when
• 6:39
  it
• 6:39
  comes
• 6:39
  to
• 6:40
  growing
• 6:40
  your
• 6:40
  coaching
• 6:40
  business.
• 6:41
  Now
• 6:41
  there
• 6:42
  are
• 6:42
  a
• 6:42
  handful
• 6:42
  of
• 6:42
  them
• 6:42
  that
• 6:43
  almost
• 6:43
  all
• 6:43
  of
• 6:43
  us
• 6:43
  go
• 6:44
  through
• 6:44
  at
• 6:44
  one
• 6:44
  time
• 6:45
  or
• 6:45
  another.
• 6:45
  So
• 6:45
  I'm
• 6:45
  going
• 6:45
  to
• 6:45
  list
• 6:45
  them
• 6:46
  for
• 6:46
  you.
• 6:46
  A
• 6:46
  big
• 6:47
  one
• 6:47
  is
• 6:47
  imposter
• 6:48
  syndrome.
• 6:48
  That
• 6:48
  means
• 6:49
  feeling
• 6:49
  like
• 6:49
  you
• 6:49
  don't
• 6:50
  belong,
• 6:50
  feeling
• 6:51
  like
• 6:51
  you're
• 6:51
  not
• 6:51
  a
• 6:51
  good
• 6:51
  coach.
• 6:52
  You're
• 6:52
  not
• 6:52
  a
• 6:52
  good
• 6:52
  business
• 6:52
  owner.
• 6:53
  You
• 6:53
  don't
• 6:53
  belong
• 6:54
  in
• 6:54
  the
• 6:54
  entrepreneur
• 6:54
  space.
• 6:55
  You
• 6:55
  don't
• 6:55
  belong
• 6:56
  on
• 6:56
  this
• 6:56
  side
• 6:56
  of
• 6:56
  the
• 6:56
  camera
• 6:57
  or
• 6:57
  phone
• 6:58
  or
• 6:59
  in
• 6:59
  person
• 6:59
  coaching
• 7:00
  another
• 7:00
  human
• 7:01
  being.
• 7:01
  If
• 7:01
  you
• 7:01
  feel
• 7:01
  like
• 7:02
  an
• 7:02
  imposter
• 7:02
  in
• 7:02
  any
• 7:03
  way,
• 7:03
  shape,
• 7:03
  or
• 7:03
  form,
• 7:04
  feel
• 7:04
  Then
• 7:04
  that
• 7:04
  might
• 7:04
  be
• 7:05
  what's
• 7:05
  plaguing
• 7:05
  you.
• 7:06
  What
• 7:06
  kind
• 7:06
  of
• 7:06
  stories
• 7:07
  are
• 7:07
  keeping
• 7:07
  this
• 7:07
  imposter
• 7:08
  syndrome
• 7:08
  in
• 7:08
  place?
• 7:09
  Are
• 7:09
  you
• 7:09
  telling
• 7:09
  yourself
• 7:10
  that
• 7:10
  you
• 7:10
  don't
• 7:10
  belong
• 7:10
  there?
• 7:10
  Are
• 7:10
  you
• 7:11
  telling
• 7:11
  yourself
• 7:11
  you
• 7:11
  can't
• 7:11
  charge
• 7:12
  a
• 7:12
  certain
• 7:12
  amount?
• 7:13
  What
• 7:13
  is
• 7:13
  the
• 7:13
  thought
• 7:13
  loop
• 7:13
  that
• 7:14
  keeps
• 7:14
  you
• 7:14
  in
• 7:14
  that
• 7:15
  negative
• 7:15
  space?
• 7:16
  Another
• 7:16
  big
• 7:16
  one
• 7:16
  is
• 7:17
  fear
• 7:17
  of
• 7:17
  failure.
• 7:17
  We
• 7:18
  know
• 7:18
  that
• 7:18
  it's
• 7:18
  going
• 7:19
  to
• 7:19
  require
• 7:19
  more
• 7:19
  than
• 7:19
  one
• 7:19
  try
• 7:20
  to
• 7:20
  build
• 7:20
  a
• 7:20
  successful
• 7:20
  business.
• 7:21
  And
• 7:21
  if
• 7:21
  you've
• 7:22
  tried
• 7:22
  it
• 7:22
  for
• 7:22
  more
• 7:22
  than
• 7:22
  five
• 7:22
  minutes,
• 7:23
  you
• 7:23
  know
• 7:23
  it's
• 7:23
  going
• 7:23
  to
• 7:23
  require
• 7:24
  failure
• 7:24
  after
• 7:25
  failure
• 7:25
  after
• 7:25
  failure.
• 7:26
  I
• 7:26
  personally
• 7:26
  actually
• 7:27
  love
• 7:27
  the
• 7:28
  term
• 7:28
  failure
• 7:28
  now
• 7:28
  because
• 7:29
  I've
• 7:29
  taken
• 7:29
  it
• 7:29
  to
• 7:30
  mean
• 7:31
  a
• 7:31
  trial
• 7:31
  that
• 7:31
  didn't
• 7:32
  work.
• 7:32
  And
• 7:32
  so
• 7:32
  now
• 7:32
  I
• 7:32
  know
• 7:33
  that's
• 7:33
  not
• 7:33
  the
• 7:33
  way
• 7:33
  to
• 7:33
  build
• 7:34
  my
• 7:34
  business.
• 7:34
  Now
• 7:34
  I'm
• 7:34
  going
• 7:34
  to
• 7:34
  find
• 7:35
  a
• 7:35
  different
• 7:35
  way
• 7:35
  to
• 7:35
  build
• 7:35
  my
• 7:36
  business,
• 7:36
  right?
• 7:36
  Failure
• 7:37
  is
• 7:37
  so
• 7:37
  useful.
• 7:38
  But
• 7:38
  if
• 7:38
  we're
• 7:38
  afraid
• 7:39
  of
• 7:39
  it,
• 7:39
  we
• 7:39
  are
• 7:39
  never
• 7:40
  going
• 7:40
  to
• 7:40
  be
• 7:40
  successful
• 7:40
  because
• 7:41
  we
• 7:41
  have
• 7:41
  to
• 7:41
  be
• 7:41
  willing
• 7:42
  to
• 7:42
  fail.
• 7:42
  We
• 7:42
  have
• 7:42
  to
• 7:42
  be
• 7:43
  willing
• 7:43
  to
• 7:43
  mess
• 7:43
  up.
• 7:44
  And
• 7:44
  we
• 7:44
  have
• 7:44
  to
• 7:44
  be
• 7:45
  willing
• 7:45
  to
• 7:45
  not
• 7:46
  make
• 7:46
  it
• 7:46
  mean
• 7:46
  anything
• 7:46
  negative
• 7:47
  about
• 7:47
  us,
• 7:47
  right?
• 7:48
  Failing
• 7:49
  is
• 7:49
  good.
• 7:49
  If
• 7:49
  you
• 7:50
  can't
• 7:50
  fail,
• 7:50
  you
• 7:51
  cannot
• 7:51
  build
• 7:51
  a
• 7:51
  business.
• 7:52
  So
• 7:52
  the
• 7:52
  next
• 7:52
  time
• 7:53
  you
• 7:53
  fail,
• 7:53
  so
• 7:53
  for
• 7:53
  example,
• 7:54
  you
• 7:54
  put
• 7:54
  out
• 7:55
  a
• 7:55
  product
• 7:55
  or
• 7:55
  an
• 7:55
  offer
• 7:56
  or
• 7:56
  something
• 7:56
  and
• 7:56
  people
• 7:57
  don't
• 7:57
  buy
• 7:57
  it.
• 7:57
  I
• 7:57
  want
• 7:58
  you
• 7:58
  to
• 7:58
  tell
• 7:58
  yourself,
• 7:59
  I
• 7:59
  just
• 7:59
  figured
• 7:59
  out
• 7:59
  something
• 8:00
  that
• 8:00
  doesn't
• 8:00
  work.
• 8:01
  I'm
• 8:01
  that
• 8:01
  much
• 8:01
  closer
• 8:02
  to
• 8:02
  figuring
• 8:02
  out
• 8:02
  what
• 8:02
  does
• 8:03
  work.
• 8:03
  So
• 8:03
  that
• 8:03
  fear
• 8:03
  of
• 8:04
  failure
• 8:04
  is
• 8:04
  a
• 8:04
  big
• 8:05
  story
• 8:05
  that
• 8:05
  keeps
• 8:05
  us
• 8:05
  stuck.
• 8:06
  What
• 8:06
  about
• 8:06
  a
• 8:07
  fear
• 8:07
  of
• 8:07
  embarrassment?
• 8:08
  A
• 8:08
  lot
• 8:08
  of
• 8:08
  people
• 8:08
  are
• 8:09
  worried.
• 8:09
  Well,
• 8:09
  I
• 8:10
  want
• 8:10
  to
• 8:10
  be
• 8:10
  a
• 8:10
  coach
• 8:10
  and
• 8:10
  I
• 8:10
  want
• 8:11
  to
• 8:11
  offer
• 8:11
  help,
• 8:11
  but
• 8:11
  what
• 8:12
  are
• 8:12
  my
• 8:12
  friends
• 8:12
  and
• 8:12
  family
• 8:12
  going
• 8:12
  to
• 8:12
  say?
• 8:13
  What's
• 8:13
  my
• 8:13
  neighbor
• 8:13
  going
• 8:13
  to
• 8:13
  say?
• 8:14
  What
• 8:14
  am
• 8:15
  I
• 8:15
  going
• 8:15
  to
• 8:15
  look
• 8:15
  like
• 8:15
  when
• 8:15
  I
• 8:15
  start
• 8:16
  making
• 8:16
  videos
• 8:16
  on
• 8:17
  Instagram
• 8:17
  or
• 8:17
  on
• 8:17
  YouTube
• 8:18
  or
• 8:18
  somewhere
• 8:18
  else?
• 8:18
  What
• 8:19
  are
• 8:19
  people
• 8:19
  going
• 8:19
  to
• 8:19
  say?
• 8:20
  Well,
• 8:20
  I
• 8:20
  don't
• 8:20
  know.
• 8:20
  It
• 8:20
  doesn't
• 8:20
  matter
• 8:21
  cause
• 8:21
  what
• 8:21
  they
• 8:22
  say
• 8:22
  is
• 8:22
  completely
• 8:22
  irrelevant
• 8:23
  to
• 8:23
  your
• 8:23
  business.
• 8:23
  It
• 8:24
  does
• 8:24
  not
• 8:24
  mean
• 8:24
  anything.
• 8:25
  Your
• 8:25
  neighbor
• 8:25
  can
• 8:26
  hate
• 8:26
  your
• 8:26
  business
• 8:26
  and
• 8:27
  you
• 8:27
  can
• 8:27
  still
• 8:27
  go
• 8:27
  on
• 8:27
  to
• 8:27
  make
• 8:27
  a
• 8:27
  million
• 8:28
  dollars.
• 8:28
  Your
• 8:28
  neighbor
• 8:28
  never
• 8:29
  has
• 8:29
  to
• 8:29
  be
• 8:29
  a
• 8:29
  client
• 8:29
  or
• 8:29
  a
• 8:29
  customer
• 8:30
  nor
• 8:30
  your
• 8:30
  mom
• 8:31
  or
• 8:31
  your
• 8:31
  sister
• 8:32
  or
• 8:32
  anybody
• 8:32
  else
• 8:33
  in
• 8:33
  your
• 8:33
  life.
• 8:34
  You
• 8:34
  can
• 8:34
  be
• 8:34
  successful
• 8:34
  regardless
• 8:35
  of
• 8:35
  what
• 8:35
  the
• 8:35
  people
• 8:36
  around
• 8:36
  you
• 8:36
  say.
• 8:36
  There
• 8:37
  are
• 8:37
  clients
• 8:37
  and
• 8:37
  customers
• 8:38
  for
• 8:38
  you.
• 8:39
  So
• 8:39
  you
• 8:39
  have
• 8:39
  to
• 8:39
  watch
• 8:40
  out
• 8:40
  for
• 8:40
  those
• 8:40
  stories
• 8:40
  that
• 8:40
  are
• 8:40
  saying,
• 8:41
  someone's
• 8:41
  going
• 8:41
  to
• 8:41
  make
• 8:42
  fun
• 8:42
  of
• 8:42
  me.
• 8:42
  Somebody's
• 8:42
  going
• 8:43
  to
• 8:43
  say
• 8:43
  something
• 8:43
  nasty.
• 8:44
  Yeah.
• 8:44
  Welcome
• 8:44
  to
• 8:44
  the
• 8:44
  internet.
• 8:45
  People
• 8:45
  say
• 8:45
  mean
• 8:46
  things,
• 8:46
  move
• 8:47
  through
• 8:47
  it.
• 8:47
  Check
• 8:47
  those
• 8:48
  thoughts.
• 8:48
  And
• 8:49
  then
• 8:49
  finally,
• 8:49
  another
• 8:49
  big
• 8:50
  one
• 8:50
  that
• 8:50
  I
• 8:50
  especially
• 8:51
  see
• 8:51
  amongst
• 8:51
  Christian
• 8:52
  women
• 8:52
  is
• 8:52
  the
• 8:52
  fear
• 8:52
  of
• 8:53
  being
• 8:53
  salesy.
• 8:54
  Nobody
• 8:54
  wants
• 8:54
  to
• 8:54
  come
• 8:55
  off
• 8:55
  as
• 8:55
  spammy.
• 8:55
  The
• 8:55
  idea
• 8:56
  of
• 8:56
  looking
• 8:56
  like
• 8:56
  a
• 8:56
  used
• 8:56
  car
• 8:57
  salesman
• 8:57
  is
• 8:58
  everyone's
• 8:58
  worst
• 8:59
  nightmare.
• 8:59
  You
• 8:59
  don't
• 9:00
  want
• 9:00
  your
• 9:00
  friends
• 9:00
  turning
• 9:00
  around
• 9:00
  and
• 9:00
  running
• 9:01
  the
• 9:01
  opposite
• 9:01
  direction
• 9:01
  when
• 9:01
  they
• 9:02
  see
• 9:02
  you
• 9:02
  because
• 9:03
  you
• 9:03
  feel
• 9:03
  salesy.
• 9:04
  This
• 9:04
  is
• 9:04
  just
• 9:05
  a
• 9:05
  story.
• 9:06
  What
• 9:06
  does
• 9:06
  salesy
• 9:06
  mean?
• 9:07
  Why
• 9:08
  do
• 9:08
  you
• 9:08
  not
• 9:08
  like
• 9:08
  that
• 9:09
  type
• 9:09
  of
• 9:09
  salesperson?
• 9:10
  What
• 9:10
  do
• 9:10
  you
• 9:10
  think
• 9:10
  or
• 9:10
  feel
• 9:11
  when
• 9:11
  you
• 9:11
  confront
• 9:11
  them?
• 9:12
  And
• 9:12
  how
• 9:12
  do
• 9:12
  you
• 9:12
  avoid
• 9:13
  thinking
• 9:13
  or
• 9:13
  feeling
• 9:14
  that
• 9:14
  way
• 9:14
  when
• 9:15
  you
• 9:15
  show
• 9:15
  up
• 9:16
  to
• 9:16
  sell
• 9:16
  something
• 9:16
  to
• 9:17
  someone
• 9:17
  else?
• 9:17
  What
• 9:18
  is
• 9:18
  a
• 9:18
  sales
• 9:18
  experience
• 9:19
  you've
• 9:19
  been
• 9:19
  in
• 9:20
  on
• 9:20
  the
• 9:20
  client
• 9:20
  or
• 9:21
  customer
• 9:21
  side
• 9:21
  that
• 9:21
  you've
• 9:21
  really
• 9:22
  enjoyed?
• 9:22
  How
• 9:23
  could
• 9:23
  you
• 9:23
  channel
• 9:23
  that?
• 9:24
  Right?
• 9:24
  There
• 9:24
  is
• 9:25
  no
• 9:25
  such
• 9:25
  thing
• 9:26
  as
• 9:26
  good
• 9:26
  or
• 9:26
  bad
• 9:27
  sales.
• 9:27
  It's
• 9:27
  just
• 9:27
  the
• 9:27
  emotions
• 9:28
  you
• 9:28
  want
• 9:28
  to
• 9:28
  feel
• 9:28
  around
• 9:29
  it.
• 9:29
  So
• 9:29
  how
• 9:29
  can
• 9:29
  you
• 9:29
  be
• 9:29
  a
• 9:30
  saleswoman,
• 9:30
  salesperson
• 9:31
  who
• 9:32
  It
• 9:32
  creates
• 9:33
  the
• 9:33
  kind
• 9:33
  of
• 9:33
  emotions
• 9:33
  that
• 9:34
  you
• 9:34
  love
• 9:34
  in
• 9:34
  your
• 9:35
  clients
• 9:35
  or
• 9:35
  customers.
• 9:36
  Now
• 9:36
  this
• 9:36
  is
• 9:36
  what
• 9:36
  I
• 9:37
  do
• 9:37
  all
• 9:37
  day
• 9:37
  long
• 9:38
  with
• 9:38
  my
• 9:38
  clients,
• 9:38
  is
• 9:38
  we
• 9:39
  look
• 9:39
  at
• 9:39
  those
• 9:39
  stories,
• 9:40
  we
• 9:40
  look
• 9:40
  at
• 9:40
  those
• 9:40
  soundtracks
• 9:40
  and
• 9:41
  we
• 9:41
  tweak
• 9:42
  them
• 9:42
  a
• 9:42
  little
• 9:42
  bit.
• 9:42
  We
• 9:42
  try
• 9:43
  to
• 9:43
  loosen
• 9:43
  their
• 9:43
  grip
• 9:44
  on
• 9:44
  us
• 9:44
  so
• 9:44
  much.
• 9:45
  When
• 9:45
  we
• 9:45
  tell
• 9:45
  ourselves
• 9:45
  these
• 9:45
  stories
• 9:46
  long
• 9:46
  enough,
• 9:46
  they
• 9:47
  become
• 9:47
  truth
• 9:47
  in
• 9:48
  our
• 9:48
  mind,
• 9:48
  even
• 9:49
  though
• 9:50
  they're
• 9:50
  not
• 9:50
  serving
• 9:50
  us
• 9:50
  very
• 9:51
  well.
• 9:51
  So
• 9:51
  if
• 9:51
  you
• 9:52
  find
• 9:52
  these
• 9:52
  stories,
• 9:52
  It
• 9:52
  could
• 9:52
  be
• 9:53
  causing
• 9:53
  problems
• 9:53
  for
• 9:53
  you
• 9:53
  as
• 9:54
  well.
• 9:54
  Here
• 9:54
  is
• 9:54
  how
• 9:55
  to
• 9:55
  loosen
• 9:55
  their
• 9:55
  hold
• 9:56
  on
• 9:56
  your
• 9:56
  brain.
• 9:56
  Number
• 9:57
  one,
• 9:57
  identify
• 9:58
  the
• 9:58
  story.
• 9:58
  What
• 9:59
  is
• 9:59
  it
• 9:59
  you're
• 9:59
  telling
• 9:59
  yourself?
• 10:00
  So
• 10:00
  let's
• 10:00
  go
• 10:00
  back
• 10:00
  to
• 10:00
  imposter
• 10:01
  syndrome.
• 10:01
  Maybe
• 10:01
  the
• 10:02
  line
• 10:02
  that
• 10:02
  keeps
• 10:02
  running
• 10:02
  through
• 10:02
  your
• 10:03
  head
• 10:03
  is,
• 10:03
  I'm
• 10:04
  not
• 10:04
  a
• 10:04
  good
• 10:04
  coach.
• 10:05
  Maybe
• 10:05
  you
• 10:06
  didn't
• 10:06
  have
• 10:06
  a
• 10:06
  lot
• 10:06
  of
• 10:06
  faith
• 10:06
  in
• 10:06
  your
• 10:07
  certification
• 10:08
  program,
• 10:08
  or
• 10:08
  maybe
• 10:08
  you
• 10:08
  didn't
• 10:08
  take
• 10:09
  a
• 10:09
  certification
• 10:09
  program,
• 10:09
  but
• 10:10
  you
• 10:10
  feel
• 10:10
  strongly
• 10:10
  about
• 10:10
  helping
• 10:11
  people.
• 10:11
  Your
• 10:12
  brain
• 10:12
  keeps
• 10:12
  coming
• 10:12
  back
• 10:12
  to,
• 10:13
  I'm
• 10:13
  not
• 10:13
  a
• 10:13
  good
• 10:13
  coach.
• 10:13
  Okay.
• 10:13
  So
• 10:14
  identify
• 10:14
  that
• 10:14
  story.
• 10:15
  Number
• 10:15
  two,
• 10:16
  call
• 10:16
  it
• 10:16
  out
• 10:17
  as
• 10:17
  a
• 10:17
  story.
• 10:18
  Remind
• 10:18
  yourself.
• 10:19
  There's
• 10:19
  not
• 10:19
  really
• 10:19
  any
• 10:20
  such
• 10:20
  thing
• 10:20
  as
• 10:20
  a
• 10:20
  good
• 10:20
  coach
• 10:21
  or
• 10:21
  a
• 10:21
  bad
• 10:21
  coach.
• 10:21
  Some
• 10:21
  people
• 10:22
  are
• 10:22
  going
• 10:22
  to
• 10:22
  love
• 10:22
  my
• 10:22
  coaching.
• 10:22
  Some
• 10:23
  people
• 10:23
  are
• 10:23
  not
• 10:23
  going
• 10:23
  to
• 10:23
  like
• 10:23
  it,
• 10:24
  right?
• 10:24
  So
• 10:24
  call
• 10:25
  it
• 10:25
  out
• 10:25
  as
• 10:25
  a
• 10:25
  story.
• 10:25
  It's
• 10:25
  not
• 10:26
  factual
• 10:26
  or
• 10:26
  objective.
• 10:27
  It's
• 10:27
  just
• 10:27
  subjective.
• 10:28
  It's
• 10:28
  what
• 10:28
  your
• 10:28
  brain
• 10:29
  is
• 10:29
  coming
• 10:29
  up
• 10:29
  with.
• 10:30
  Number
• 10:30
  three,
• 10:30
  ask
• 10:31
  yourself,
• 10:31
  what
• 10:32
  else
• 10:32
  is
• 10:32
  true?
• 10:32
  What
• 10:33
  else
• 10:33
  is
• 10:33
  true
• 10:34
  about
• 10:35
  this
• 10:35
  story?
• 10:36
  So
• 10:36
  I
• 10:37
  might
• 10:37
  not
• 10:37
  consider
• 10:37
  myself
• 10:38
  a
• 10:38
  good
• 10:38
  coach
• 10:38
  right
• 10:38
  now,
• 10:38
  but
• 10:39
  I
• 10:39
  have
• 10:40
  the
• 10:40
  tools
• 10:40
  to
• 10:40
  become
• 10:40
  a
• 10:40
  better
• 10:40
  coach.
• 10:41
  entire
• 10:41
  internet
• 10:42
  at
• 10:42
  my
• 10:43
  fingertips.
• 10:43
  I
• 10:43
  bet
• 10:44
  I
• 10:44
  could
• 10:44
  become
• 10:44
  a
• 10:44
  better
• 10:44
  coach
• 10:45
  with
• 10:45
  more
• 10:45
  practice,
• 10:45
  right?
• 10:46
  So
• 10:46
  it's
• 10:46
  okay
• 10:47
  to
• 10:47
  believe
• 10:47
  I'm
• 10:47
  not
• 10:47
  a
• 10:47
  great
• 10:47
  coach
• 10:48
  right
• 10:48
  now
• 10:48
  if
• 10:49
  I
• 10:49
  also
• 10:49
  believe,
• 10:50
  I
• 10:50
  know
• 10:50
  how
• 10:50
  to
• 10:50
  become
• 10:50
  better,
• 10:51
  And
• 10:51
  then
• 10:51
  finally
• 10:52
  shift
• 10:52
  yourself
• 10:53
  into
• 10:53
  a
• 10:53
  place
• 10:53
  where
• 10:53
  you
• 10:54
  can
• 10:54
  believe
• 10:54
  both.
• 10:55
  Can
• 10:55
  I
• 10:55
  believe
• 10:55
  that
• 10:56
  I'm
• 10:56
  not
• 10:56
  a
• 10:56
  great
• 10:56
  coach
• 10:56
  right
• 10:56
  now
• 10:57
  and
• 10:57
  I
• 10:57
  can
• 10:57
  become
• 10:57
  better?
• 10:58
  Sure.
• 10:58
  And
• 10:58
  that
• 10:59
  feels
• 10:59
  so
• 10:59
  much
• 10:59
  more
• 10:59
  powerful
• 11:00
  than
• 11:00
  sitting
• 11:01
  and
• 11:01
  staying
• 11:01
  stuck
• 11:01
  in
• 11:01
  that
• 11:02
  story
• 11:02
  of
• 11:02
  I'm
• 11:02
  not
• 11:02
  a
• 11:02
  good
• 11:02
  coach.
• 11:03
  I'm
• 11:03
  not
• 11:03
  a
• 11:03
  good
• 11:03
  coach.
• 11:03
  So
• 11:04
  identify
• 11:04
  the
• 11:04
  story,
• 11:05
  call
• 11:05
  it
• 11:05
  out
• 11:05
  as
• 11:05
  unhelpful
• 11:06
  and
• 11:06
  something
• 11:06
  you
• 11:06
  want
• 11:07
  to
• 11:07
  let
• 11:07
  go
• 11:07
  of.
• 11:07
  Ask
• 11:08
  yourself
• 11:08
  what
• 11:08
  else
• 11:08
  is
• 11:08
  true
• 11:08
  and
• 11:09
  then
• 11:09
  shift
• 11:09
  into
• 11:09
  a
• 11:09
  place
• 11:09
  where
• 11:09
  you
• 11:10
  can
• 11:10
  believe
• 11:10
  both
• 11:10
  things.
• 11:11
  All
• 11:11
  right.
• 11:11
  So
• 11:11
  we've
• 11:11
  identified
• 11:12
  that
• 11:12
  customer
• 11:12
  journey.
• 11:13
  We
• 11:13
  are
• 11:14
  actively
• 11:14
  managing
• 11:14
  our
• 11:14
  stories,
• 11:15
  managing
• 11:15
  our
• 11:15
  mind.
• 11:16
  The
• 11:16
  final
• 11:16
  thing
• 11:16
  we
• 11:16
  need
• 11:17
  to
• 11:17
  do,
• 11:17
  be
• 11:18
  consistent.
• 11:19
  This
• 11:19
  can
• 11:20
  be
• 11:20
  so
• 11:20
  difficult,
• 11:20
  especially
• 11:21
  when
• 11:21
  we
• 11:21
  don't
• 11:21
  see
• 11:21
  evidence
• 11:22
  that
• 11:22
  what
• 11:22
  we're
• 11:22
  doing
• 11:22
  is
• 11:23
  actually
• 11:23
  working.
• 11:24
  You
• 11:24
  have
• 11:24
  to
• 11:24
  get
• 11:24
  up
• 11:25
  and
• 11:25
  do
• 11:25
  it
• 11:25
  again
• 11:26
  and
• 11:26
  do
• 11:26
  it
• 11:26
  again
• 11:27
  and
• 11:27
  do
• 11:27
  it
• 11:27
  again.
• 11:28
  Even
• 11:28
  when
• 11:28
  it
• 11:28
  seems
• 11:28
  like
• 11:28
  it
• 11:28
  doesn't
• 11:29
  work.
• 11:29
  The
• 11:29
  fact
• 11:30
  of
• 11:30
  the
• 11:30
  matter
• 11:30
  is
• 11:30
  anytime
• 11:31
  we
• 11:31
  want
• 11:31
  to
• 11:31
  see
• 11:31
  a
• 11:31
  transformation
• 11:32
  or
• 11:32
  success
• 11:32
  in
• 11:32
  any
• 11:33
  area
• 11:33
  of
• 11:33
  our
• 11:33
  life,
• 11:34
  the
• 11:34
  results
• 11:34
  come
• 11:35
  after
• 11:35
  days,
• 11:36
  weeks,
• 11:36
  months,
• 11:37
  sometimes
• 11:37
  years
• 11:38
  of
• 11:38
  consistent,
• 11:39
  small
• 11:40
  efforts.
• 11:41
  Take
• 11:41
  weight
• 11:41
  loss,
• 11:41
  for
• 11:41
  example.
• 11:42
  What
• 11:42
  if
• 11:42
  the
• 11:42
  first
• 11:43
  time
• 11:43
  you
• 11:43
  cut
• 11:43
  out
• 11:43
  sugar,
• 11:44
  you
• 11:44
  expected
• 11:44
  to
• 11:44
  lose
• 11:44
  50
• 11:45
  pounds,
• 11:45
  you'd
• 11:46
  be
• 11:46
  seriously
• 11:46
  disappointed.
• 11:47
  And
• 11:47
  you
• 11:47
  would
• 11:48
  want
• 11:48
  to
• 11:48
  go
• 11:48
  right
• 11:48
  back
• 11:48
  to
• 11:48
  the
• 11:48
  sugar
• 11:49
  because
• 11:49
  you
• 11:49
  think
• 11:49
  this
• 11:50
  doesn't
• 11:50
  work.
• 11:50
  I
• 11:51
  give
• 11:51
  up.
• 11:51
  Or
• 11:51
  the
• 11:52
  first
• 11:52
  day
• 11:52
  you
• 11:52
  counted
• 11:52
  macros,
• 11:53
  you're
• 11:53
  like,
• 11:53
  this
• 11:53
  is
• 11:53
  the
• 11:53
  day
• 11:54
  I'm
• 11:54
  going
• 11:54
  to
• 11:54
  lose
• 11:54
  10
• 11:54
  pounds.
• 11:55
  No,
• 11:55
  that's
• 11:55
  not
• 11:55
  realistic.
• 11:56
  We
• 11:56
  know
• 11:56
  that.
• 11:56
  It
• 11:57
  sounds
• 11:57
  silly
• 11:57
  when
• 11:57
  we
• 11:58
  talk
• 11:58
  about
• 11:58
  it
• 11:58
  like
• 11:58
  that,
• 11:58
  but
• 11:59
  in
• 11:59
  business,
• 11:59
  we
• 12:00
  expect
• 12:00
  immediate
• 12:00
  results.
• 12:01
  We
• 12:01
  put
• 12:01
  out
• 12:01
  a
• 12:01
  reel
• 12:01
  on
• 12:02
  social
• 12:02
  media
• 12:02
  and
• 12:03
  we
• 12:03
  expect
• 12:03
  it
• 12:03
  to
• 12:03
  get
• 12:04
  5,
• 12:04
  000
• 12:05
  views.
• 12:05
  Well,
• 12:05
  it's
• 12:05
  not
• 12:05
  working.
• 12:06
  Well,
• 12:06
  it's
• 12:06
  not
• 12:06
  working.
• 12:07
  Well,
• 12:07
  yeah,
• 12:07
  right
• 12:08
  now
• 12:08
  it's
• 12:08
  not
• 12:08
  working
• 12:08
  because
• 12:09
  we
• 12:09
  haven't
• 12:09
  been
• 12:09
  doing
• 12:09
  it
• 12:10
  long
• 12:10
  enough.
• 12:11
  Small,
• 12:11
  tiny,
• 12:12
  consistent
• 12:12
  efforts
• 12:12
  over
• 12:13
  time
• 12:13
  is
• 12:13
  what
• 12:13
  will
• 12:13
  give
• 12:13
  you
• 12:14
  success.
• 12:15
  The
• 12:15
  bummer
• 12:15
  is
• 12:15
  that
• 12:15
  these
• 12:16
  small,
• 12:16
  simple
• 12:16
  steps
• 12:17
  are
• 12:17
  not
• 12:17
  exciting.
• 12:18
  They're
• 12:18
  not
• 12:18
  sexy.
• 12:19
  They're
• 12:19
  not
• 12:19
  grandiose.
• 12:20
  Nobody's
• 12:20
  going
• 12:20
  to
• 12:20
  be
• 12:21
  like,
• 12:21
  Oh,
• 12:21
  you
• 12:21
  posted
• 12:21
  every
• 12:22
  day
• 12:22
  on
• 12:22
  social
• 12:22
  media
• 12:23
  this
• 12:23
  week.
• 12:23
  Good
• 12:23
  job.
• 12:24
  Nobody
• 12:24
  cares.
• 12:25
  Right?
• 12:25
  They
• 12:25
  don't
• 12:25
  seem
• 12:26
  to
• 12:26
  matter.
• 12:27
  important,
• 12:27
  but
• 12:28
  it's
• 12:28
  these
• 12:28
  small
• 12:28
  ones
• 12:29
  that
• 12:29
  make
• 12:29
  all
• 12:29
  the
• 12:29
  difference.
• 12:30
  Eventually,
• 12:31
  you're
• 12:31
  going
• 12:31
  to
• 12:31
  get
• 12:31
  to
• 12:31
  a
• 12:31
  point
• 12:32
  where
• 12:32
  these
• 12:32
  small,
• 12:32
  simple
• 12:32
  actions
• 12:33
  are
• 12:33
  just
• 12:34
  second
• 12:34
  nature
• 12:34
  to
• 12:34
  you.
• 12:35
  They're
• 12:35
  just
• 12:35
  a
• 12:35
  habit.
• 12:36
  And
• 12:36
  then
• 12:36
  you
• 12:36
  can
• 12:36
  build
• 12:37
  from
• 12:37
  there
• 12:37
  and
• 12:37
  do
• 12:37
  bigger,
• 12:38
  greater
• 12:38
  things.
• 12:39
  But
• 12:39
  if
• 12:39
  you
• 12:39
  don't
• 12:39
  start
• 12:39
  small,
• 12:40
  you
• 12:40
  never
• 12:40
  make
• 12:41
  progress.
• 12:42
  The
• 12:42
  fact
• 12:42
  of
• 12:42
  the
• 12:42
  matter
• 12:43
  is
• 12:43
  these
• 12:43
  small,
• 12:43
  simple
• 12:43
  things
• 12:43
  will
• 12:44
  feel
• 12:44
  like
• 12:44
  not
• 12:44
  enough.
• 12:45
  I
• 12:45
  guarantee
• 12:45
  you
• 12:46
  most
• 12:46
  Fridays,
• 12:47
  I
• 12:47
  think,
• 12:48
  gosh,
• 12:48
  what
• 12:48
  did
• 12:48
  I
• 12:48
  even
• 12:49
  get
• 12:49
  done
• 12:49
  this
• 12:49
  week?
• 12:49
  It
• 12:49
  doesn't
• 12:50
  feel
• 12:50
  like
• 12:50
  enough,
• 12:50
  but
• 12:51
  I
• 12:51
  put
• 12:51
  out
• 12:51
  my
• 12:51
  podcast
• 12:52
  and
• 12:52
  I
• 12:52
  posted
• 12:52
  on
• 12:52
  social
• 12:52
  media
• 12:53
  and
• 12:53
  I
• 12:53
  emailed
• 12:53
  my.
• 12:54
  List,
• 12:54
  and
• 12:54
  I
• 12:54
  did
• 12:55
  the
• 12:55
  small,
• 12:55
  simple
• 12:55
  things
• 12:55
  that
• 12:55
  I
• 12:56
  was
• 12:56
  supposed
• 12:56
  to
• 12:56
  do,
• 12:56
  even
• 12:56
  though
• 12:56
  they
• 12:57
  don't
• 12:57
  look
• 12:58
  big
• 12:58
  and
• 12:59
  little
• 12:59
  by
• 12:59
  little,
• 12:59
  that's
• 13:00
  what
• 13:00
  yields
• 13:00
  success.
• 13:01
  In
• 13:01
  truth,
• 13:02
  not
• 13:02
  everyone
• 13:03
  is
• 13:03
  willing
• 13:03
  to
• 13:03
  do
• 13:03
  those
• 13:03
  small,
• 13:03
  simple
• 13:04
  things.
• 13:04
  In
• 13:04
  fact,
• 13:04
  very
• 13:05
  few
• 13:05
  people
• 13:06
  are
• 13:06
  willing
• 13:06
  to.
• 13:07
  A
• 13:07
  lot
• 13:07
  of
• 13:07
  people
• 13:07
  try
• 13:07
  business
• 13:08
  for
• 13:08
  a
• 13:08
  while
• 13:08
  and
• 13:08
  then
• 13:08
  they
• 13:08
  give
• 13:09
  up
• 13:09
  because
• 13:09
  it
• 13:09
  didn't
• 13:09
  yield
• 13:09
  the
• 13:09
  success
• 13:10
  they
• 13:10
  wanted
• 13:10
  in
• 13:10
  three
• 13:10
  months,
• 13:11
  six
• 13:11
  months,
• 13:11
  maybe
• 13:11
  even
• 13:11
  a
• 13:11
  year,
• 13:12
  but
• 13:12
  that's
• 13:12
  how
• 13:13
  you
• 13:13
  are
• 13:13
  going
• 13:13
  to
• 13:14
  win
• 13:14
  is
• 13:14
  by
• 13:14
  sticking
• 13:15
  with
• 13:15
  it
• 13:15
  and
• 13:15
  doing
• 13:15
  those
• 13:16
  small,
• 13:16
  simple
• 13:16
  things
• 13:16
  for
• 13:17
  a
• 13:17
  long
• 13:17
  time.
• 13:18
  So
• 13:18
  the
• 13:19
  trick
• 13:19
  is
• 13:19
  to
• 13:19
  just
• 13:19
  keep
• 13:19
  showing
• 13:20
  up
• 13:20
  every
• 13:20
  single
• 13:20
  day.
• 13:20
  Take
• 13:21
  some
• 13:21
  small
• 13:21
  action
• 13:22
  in
• 13:22
  those
• 13:22
  three
• 13:22
  steps
• 13:23
  of
• 13:23
  your
• 13:23
  customer
• 13:23
  journey.
• 13:24
  Every
• 13:24
  single
• 13:24
  week,
• 13:25
  find
• 13:25
  those
• 13:25
  new
• 13:25
  people,
• 13:26
  nurture
• 13:27
  them,
• 13:27
  convert
• 13:27
  them
• 13:28
  to
• 13:28
  clients,
• 13:28
  and
• 13:28
  eventually
• 13:29
  you
• 13:29
  will
• 13:29
  start
• 13:29
  seeing
• 13:30
  success.
• 13:30
  It's
• 13:30
  like
• 13:31
  getting
• 13:31
  a
• 13:31
  freight
• 13:31
  train
• 13:32
  moving,
• 13:32
  right?
• 13:32
  At
• 13:32
  the
• 13:32
  beginning,
• 13:33
  it's
• 13:33
  so
• 13:33
  hard.
• 13:34
  It
• 13:34
  feels
• 13:34
  like
• 13:34
  every
• 13:35
  step
• 13:35
  forward
• 13:35
  is
• 13:36
  a
• 13:36
  Herculean
• 13:37
  effort.
• 13:37
  And
• 13:37
  then
• 13:38
  eventually,
• 13:38
  It's
• 13:39
  going
• 13:39
  along
• 13:39
  at
• 13:39
  a
• 13:39
  clip
• 13:40
  that
• 13:40
  you
• 13:40
  get
• 13:40
  to
• 13:40
  even
• 13:40
  hop
• 13:41
  on
• 13:41
  and
• 13:41
  ride
• 13:41
  for
• 13:41
  a
• 13:41
  little
• 13:41
  bit.
• 13:42
  That's
• 13:42
  when
• 13:42
  your
• 13:42
  business
• 13:42
  is
• 13:43
  making
• 13:43
  money.
• 13:43
  It's
• 13:44
  profitable.
• 13:44
  And
• 13:45
  it's
• 13:45
  really
• 13:45
  making
• 13:45
  an
• 13:45
  impact
• 13:46
  that
• 13:46
  you
• 13:46
  dreamed
• 13:46
  that
• 13:46
  you'd
• 13:47
  be
• 13:47
  able
• 13:47
  to
• 13:47
  make.
• 13:47
  But
• 13:47
  at
• 13:48
  the
• 13:48
  beginning,
• 13:48
  it's
• 13:48
  going
• 13:49
  to
• 13:49
  be
• 13:49
  hard.
• 13:49
  It's
• 13:49
  supposed
• 13:50
  to
• 13:50
  be
• 13:50
  hard.
• 13:51
  There
• 13:51
  isn't
• 13:51
  one
• 13:52
  single
• 13:52
  moment
• 13:52
  that's
• 13:52
  going
• 13:53
  to
• 13:53
  make
• 13:53
  you
• 13:53
  feel
• 13:53
  like
• 13:53
  a
• 13:53
  success
• 13:54
  in
• 13:54
  business
• 13:54
  until
• 13:55
  one
• 13:55
  day
• 13:55
  you
• 13:55
  wake
• 13:55
  up
• 13:55
  and
• 13:55
  go,
• 13:56
  Oh,
• 13:56
  it's
• 13:56
  everywhere.
• 13:57
  I
• 13:57
  see
• 13:57
  signs
• 13:57
  of
• 13:57
  success
• 13:58
  everywhere.
• 13:58
  It
• 13:58
  just
• 13:59
  kind
• 13:59
  of
• 13:59
  creeps
• 13:59
  up
• 13:59
  on
• 13:59
  you
• 14:00
  because
• 14:00
  of
• 14:00
  those
• 14:00
  small,
• 14:00
  simple
• 14:01
  steps.
• 14:01
  So
• 14:02
  get
• 14:02
  out
• 14:02
  there,
• 14:02
  be
• 14:03
  consistent,
• 14:03
  manage
• 14:04
  your
• 14:04
  brain,
• 14:04
  take
• 14:05
  action
• 14:05
  in
• 14:05
  all
• 14:05
  three
• 14:06
  of
• 14:06
  those
• 14:06
  steps
• 14:06
  of
• 14:06
  your
• 14:06
  customer
• 14:06
  journey.
• 14:07
  And
• 14:07
  you
• 14:07
  will
• 14:07
  absolutely
• 14:08
  see
• 14:08
  success.
• 14:09
  Just
• 14:09
  remember
• 14:09
  that
• 14:09
  every
• 14:09
  mistake,
• 14:10
  failure,
• 14:11
  misstep,
• 14:11
  screw
• 14:11
  up
• 14:12
  along
• 14:12
  the
• 14:12
  way
• 14:12
  is
• 14:13
  one
• 14:13
  step
• 14:13
  forward
• 14:14
  in
• 14:14
  the
• 14:14
  right
• 14:14
  direction.
• 14:15
  Good
• 14:15
  luck,
• 14:15
  my
• 14:15
  friends.
• 14:16
  I'm
• 14:16
  rooting
• 14:16
  for
• 14:16
  you.
• 14:18
  Are
• 14:18
  you
• 14:19
  ready
• 14:19
  to
• 14:19
  start
• 14:19
  or
• 14:19
  grow
• 14:20
  your
• 14:20
  dream
• 14:20
  business?
• 14:21
  Click
• 14:21
  the
• 14:21
  link
• 14:21
  in
• 14:21
  the
• 14:21
  show
• 14:21
  notes
• 14:22
  to
• 14:22
  download
• 14:22
  the
• 14:22
  free
• 14:23
  starter
• 14:23
  guide
• 14:23
  to
• 14:23
  building
• 14:24
  a
• 14:24
  business
• 14:24
  or
• 14:24
  to
• 14:25
  schedule
• 14:25
  a
• 14:25
  free
• 14:25
  coaching
• 14:25
  call
• 14:26
  And
• 14:26
  if
• 14:27
  you
• 14:27
  loved
• 14:27
  this
• 14:27
  episode,
• 14:28
  Don't
• 14:28
  forget
• 14:28
  to
• 14:28
  leave
• 14:29
  a
• 14:29
  review
• 14:29
  and
• 14:29
  share
• 14:29
  it
• 14:29
  with
• 14:30
  a
• 14:30
  friend
• 14:30
  who
• 14:30
  might
• 14:31
  be
• 14:31
  feeling
• 14:31
  the
• 14:31
  call
• 14:31
  to
• 14:32
  burn
• 14:32
  a
• 14:32
  little
• 14:33
  brighter.