The Effective CMO: Instacart's Laura Jones returns

The WARC Podcast · Sep 3, 2026 · 24m

Instacart's Laura Jones returns to share practical lessons from Instacart's brand transformation, including prioritising effectiveness, brand-first marketing strategy, partnerships, Instacart's chase to win a Cannes Lion and much more.

Guests:

Laura Jones, Chief Marketing Officer, Instacart

Ann Marie Kerwin, Americas Editor, WARC

Chapters:

[00:00] Introduction: Instacart’s marketing transformation project

[01:36] Building the Instacart brand: From performance-pnly to full-funnel marketing

[03:47] Balancing functional messaging and emotional storytelling

[05:24] Redefining marketing…