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318 - Business Competition: Why You Don't Have to Be First to Win
What if someone else already has your business idea? Does that mean you’re too late?
Not at all. In this episode of Become Your Own Boss, Monica Allen challenges the pressure entrepreneurs feel to be first to market. Drawing from more than 20 years of building her own businesses, she shares how studying existing competitors helped her uncover opportunities to improve customization, customer service, packaging, and the overall buying experience.
Monica explains why competition can actually validate an idea, and why simply offering the same thing isn’t enough. She shares a practical approach…
The skinny
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