Latest / Get Your Shoot Together Photography Podcast / Episode 202 - Getting the Wow Back: AI Assistants That Think Ahead

Transcript

Episode 202 - Getting the Wow Back: AI Assistants That Think Ahead · Get Your Shoot Together Photography Podcast

• 0:01
  Kira: Welcome to Get Your Shoot Together, the photographer's podcast where we discuss studio, business, life, and keeping it all in line.
• 0:07
  Kira: I am Kira Derryberry.
• 0:09
  Mary: I am Mary Fisk-Taylor.
• 0:10
  Kira: And hello to you.
• 0:12
  Mary: Hello.
• 0:13
  Mary: Good day
• 0:14
  Kira: I've just come in from, um, the West Coast.
• 0:18
  Kira: I was in Oregon.
• 0:19
  Mary: You're in the PNW, one of my favorite places.
• 0:22
  Kira: gor- gor- absolutely This is my second time.
• 0:26
  Kira: I was in Eugene.
• 0:27
  Mary: Eugene Ogden, yes
• 0:29
  Kira: second time out there, and I was photographing, uh, a friend and her family, and we, she took me to the most amazing winery out there,
• 0:37
  Mary: Mm-hmm.
• 0:37
  Kira: it was like a fairy tale.
• 0:39
  Mary: It is beautiful
• 0:40
  Kira: Um, I need to maybe even post, uh, have you heard of… And you know I'm not an, like, outdoor animal person here, but, um, have you heard of the Kunekune pig?
• 0:51
  Mary: That feels made up.
• 0:52
  Kira: no, I know.
• 0:53
  Kira: Well, I'm
• 0:53
  Mary: I've heard of the Sooey pig.
• 0:55
  Mary: Isn't that one of the team's, football team's mascots?
• 0:59
  Mary: Razorbacks?
• 1:00
  Mary: Arizona- no, Arkansas maybe?
• 1:02
  Kira: m- maybe.
• 1:03
  Mary: Maybe, SEC maybe
• 1:05
  Kira: this is by far the cutest… Okay, I'm calling them the cutie, cutie pigs.
• 1:10
  Mary: Oh, wow
• 1:12
  Kira: they are huge, enormous, gray, and like brown and black, and they have, their snouts are so c- smashed into their little faces.
• 1:21
  Kira: They're like the pugs
• 1:22
  Mary: They're like the Shar Pei of, um
• 1:24
  Kira: and then they, it makes them all look like they're smiling.
• 1:27
  Kira: Like, they all look like they're smiling, and when I saw them, and I have a video of this that I have to post, uh, they're all snoring in unison asleep.
• 1:36
  Kira: They're all, there's just little chickens bouncing around them, and, um, they were all snoring and sleeping, and one was awake, and it was in, it was in a mud puddle.
• 1:46
  Kira: And that was just, it was just like a, land, Mary.
• 1:51
  Mary: Wow
• 1:51
  Kira: was adorable.
• 1:52
  Kira: It was adorable.
• 1:53
  Kira: It d- didn't even smell that bad.
• 1:54
  Kira: I'm gonna t-
• 1:57
  Mary: Okay
• 1:58
  Kira: tell you the name of this, uh, winery in case anybody is, is listening and is out there.
• 2:02
  Kira: It's
• 2:02
  Mary: So were you in the Willamette Valley or, and I don't think I'm pronouncing that right, but
• 2:06
  Kira: Uh, you know, great- uh, I was in Junction City, uh, so it's about 30 minutes from Eugene.
• 2:11
  Mary: Okay
• 2:12
  Kira: and it was, uh, Antiquum Farm, and the whole winery is completely organic, completely maintained by these Kunekune pigs, and the- their geese, and their chickens.
• 2:25
  Kira: And so they don't add anything to the soil.
• 2:27
  Kira: They made some of the most fantastic tasting wines I've
• 2:31
  Mary: Wow
• 2:31
  Kira: I bought a bunch.
• 2:33
  Kira: Um, and, uh, they're a members-only, um, place, so, you know, you have to go with a member, you know, to go and do a tasting.
• 2:41
  Kira: But all the… You know, you pay, like, a membership, and all the tastings are included whenever you wanna go.
• 2:45
  Kira: And, um, they built this, like, cottage out there.
• 2:48
  Kira: It is freaking adorable.
• 2:50
  Mary: That sounds awesome
• 2:52
  Kira: the o- like, entrance is just apple trees full of apples.
• 2:56
  Mary: Nice
• 2:57
  Kira: It just looks like this little cottage.
• 2:58
  Kira: It's so cute.
• 2:59
  Kira: Anyway, I had the best time out there with my friend Angela, and, um, it's like the girl- I mean, wineries in general are pretty girly, but it's like the- it's a pretty girly,
• 3:09
  Mary: Right?
• 3:10
  Kira: And very worth, very worth seeing if you're out, um, doing Oregon wines, uh,
• 3:15
  Mary: That is so cool.
• 3:16
  Mary: I haven't done a lot out that way.
• 3:18
  Mary: I have done California, like the… I've done, um, Napa and Sonoma, but I haven't done a lot.
• 3:23
  Mary: And I actually really like, Oregon's one of my favorite.
• 3:26
  Mary: Willamette, I think it's William.
• 3:27
  Mary: And I, I think I'm pronouncing that cor- uh, it looks like that's how it'd be pronounced, but I think people out there are like, "No, it's pronounced a different way." Someone'll, someone, someone school me on it.
• 3:35
  Mary: But it's one of my favorite, um, Pinot Noirs for an American or US wine.
• 3:39
  Mary: I think they do great wine there.
• 3:41
  Mary: Um, and actually that's one of the wines we're having at the wedding is a Willamette Valley Oregon wine.
• 3:46
  Mary: Yeah
• 3:47
  Kira: I can vouch for, or I, I'm gonna make a bold claim and say Oregon wine's some of my favorite
• 3:52
  Mary: Yeah.
• 3:52
  Kira: have
• 3:53
  Mary: No, I do agree.
• 3:53
  Mary: I prefer them usually over California wines
• 3:55
  Kira: oh yeah, the pinot noir, Mary, and you know I don't do a lot of
• 3:58
  Mary: No, you don't.
• 3:59
  Mary: You don't.
• 4:00
  Mary: I actually thought of that when I picked the wine.
• 4:01
  Mary: I'm like, "Oh, well, too bad, Kira."
• 4:03
  Kira: Some Yomi
• 4:04
  Mary: You know what?
• 4:04
  Mary: They didn't offer it, but if they did, you were gonna get all the Naomi.
• 4:08
  Mary: You're gonna have to go back a few episodes for that one, guy- gang.
• 4:11
  Mary: That's an old joke.
• 4:11
  Mary: But, um, well, that's awesome.
• 4:13
  Mary: I'm glad you had fun.
• 4:14
  Mary: You, so you went to Miami and then did you go straight from Miami to-
• 4:17
  Kira: straight from Miami, um, all the way… Let's see, I went to Salt Lake City, then Salt Lake to, um, Seattle, and then, um, Seattle to, uh, Eugene.
• 4:26
  Kira: So it's, it's, it's hard to get out there from,
• 4:28
  Mary: Yeah
• 4:29
  Kira: and getting home was even harder because I was like, "I'll fly
• 4:32
  early and get home by 6: 30 Eastern Time," and I just delay after delay.
• 4:36
  early and get home by 6: I got rescheduled.
• 4:37
  early and get home by 6: I- they added a flight to, like a flight leg to my
• 4:39
  Mary: Mm.
• 4:40
  Kira: home.
• 4:40
  Kira: So I was… It was one of those, like, trying to get home.
• 4:42
  Kira: You're running.
• 4:43
  Kira: As soon as you get off the plane, you're running to the next gate and
• 4:45
  Mary: Running up that hill.
• 4:46
  Kira: We're running up that hill.
• 4:48
  Kira: Um, but
• 4:50
  Mary: That should be the Delta, um, theme song.
• 4:53
  Mary: Especially if you have to go through any of those big airports like, you know, LaGuardia.
• 4:58
  Kira: Seattle's a definitely one, running up that hill one.
• 5:00
  Kira: Like
• 5:01
  Mary: Seattle is, and I go through, through Seattle at least once a year, and it's always hard to get…'Cause you either have to fly,
• 5:05
  like, at 5:00 AM or, like, 7: 00 PM.
• 5:07
  like, at 5:00 AM or, like, 7: Like, there's just not a lot of choices for us to get back to Richmond anyway.
• 5:11
  like, at 5:00 AM or, like, 7: It's not a lot of, lot of options
• 5:12
  Kira: well, Eugene Airport made a, a bold choice.
• 5:15
  Kira: Uh, it's a tiny, tiny airport.
• 5:17
  Kira: Um, the entire thing,
• 5:19
  Mary: It sounds tiny.
• 5:20
  Kira: Carpeted.
• 5:21
  Mary: Oh, gosh.
• 5:22
  Mary: You know, I- can we… If there's any airport people,
• 5:25
  Kira: If
• 5:25
  Mary: airport designers, or hotel designers listening, we don't want carpet ever, anywhere.
• 5:31
  Mary: I mean, it's okay if your room, but, like, guys, do you know rolling your suitcase, heavy suitcases through carpet is just… It's like trying to roll through sludge.
• 5:42
  Mary: Why don't you just throw sludge on the ground, airport people?
• 5:46
  Kira: It's the worst, and it's clear that Eugene Airport, it's, it's, it's a throwback airport.
• 5:50
  Kira: You know, it just hasn't been renovated.
• 5:51
  Kira: I'm sure one day that's coming
• 5:53
  Mary: Yeah
• 5:53
  Kira: airport.
• 5:54
  Kira: I mean, like Tallahassee Airport's just recently been be-
• 5:56
  Mary: Yeah, that's right
• 5:58
  Kira: and it looks great.
• 5:59
  Kira: Um, we didn't have any carpet, however.
• 6:00
  Kira: I- carpet in an airport with luggage is such a crazy choice.
• 6:04
  Mary: It's an insane choice
• 6:07
  Kira: or made this decision, but just wild
• 6:09
  Mary: Well, it's, it's pre- it must be pre-roller luggage
• 6:13
  Kira: Yeah, like they chose violence,
• 6:15
  Mary: It's when, yeah, it's when, like, dude is walking with his Samsonite, you know, briefcase in his hand, you know, and then nothing rolled.
• 6:22
  Mary: I mean, yeah, they
• 6:23
  Kira: I don't know.
• 6:24
  Kira: It's very, it's a very, um, late '80s, early '90s aesthetic.
• 6:28
  Mary: I feel like they had roller luggage then, didn't they?
• 6:30
  Kira: like I did.
• 6:31
  Kira: Maybe we weren't carrying on as much then.
• 6:32
  Kira: Maybe everybody was checking.
• 6:34
  Kira: I don't know.
• 6:34
  Kira: Who
• 6:35
  Mary: All right, well, Eugene, Oregon, if you're listening, we have a tip, and that would be the tip.
• 6:39
  Kira: some
• 6:40
  Mary: airport
• 6:40
  Kira: But otherwise, lovely town, lovely people, fun market, wonderful wines, huge fan.
• 6:48
  Mary: Um, and I'm glad you had so much fun, and I know you were sad when Angela moved, so that was great
• 6:52
  Kira: very sad, so it's nice to get to spend extra time with her and the kids and,
• 6:56
  Mary: Yeah
• 6:57
  Kira: husband, Brandon.
• 6:57
  Kira: So, um, but yeah, so and you are at fully immersed wedding planning.
• 7:01
  Kira: We're
• 7:02
  Mary: Wedding planning.
• 7:02
  Mary: So I, yeah, so I went to Nash- I went to Nashville, um, 'cause I think I'd been in New York.
• 7:08
  Kira: her
• 7:09
  Mary: sure enough.
• 7:09
  Mary: Yeah, it's not a good hair day, guys.
• 7:11
  Mary: Um,
• 7:11
  Kira: Mm-hmm.
• 7:11
  Mary: so I went to Nashville for that conference, and it was magical.
• 7:15
  Mary: I mean, literally magical.
• 7:17
  Mary: I don't even know how I ended up there.
• 7:19
  Mary: I just was set there the whole time in awe.
• 7:21
  Mary: It was the most different conference I've ever been to, and just like, um, the speakers were, like, from DreamWorks and Pixar.
• 7:30
  Mary: The Madigan, the, uh, Madigan brothers, the tap-dancing Irish twins, they were there.
• 7:35
  Mary: Um, uh, the girl who, the lady, the lady, the lady who was the original Ariel in Mer- Little Mermaid was there.
• 7:42
  Mary: She sang her song, and she's the… She is Ariel.
• 7:46
  Mary: Like, she was the original
• 7:47
  Kira: Yeah.
• 7:48
  Mary: Um, I…
• 7:49
  Kira: does a lot of speaking, doesn't
• 7:50
  Mary: Yeah, she does, and she's great.
• 7:53
  Kira: Mm-hmm
• 7:53
  Mary: but anyway, I, I was so inspired.
• 7:56
  Mary: Um, so inspired and so, um… And I got to see Jax, which was fun, and I went to see the Indigo Girls, which I'm actually wearing their T-shirt today,
• 8:05
  Kira: Oh my
• 8:05
  Mary: which was, which was fun.
• 8:06
  Mary: Um, and yeah.
• 8:08
  Mary: Um, a l- a big Dolly tribute was happening, so that was kind of fun.
• 8:11
  Mary: But I like Nashville a lot, so I stayed right downtown.
• 8:14
  Mary: I didn't do anything exciting.
• 8:16
  Mary: I was right off Broadway, never even stepped foot there.
• 8:18
  Mary: Um, but the conference was amazing, so…
• 8:20
  Kira: a lot of exciting.
• 8:21
  Kira: I think you
• 8:22
  Mary: I did.
• 8:22
  Kira: you could fit in.
• 8:23
  Kira: So we
• 8:23
  Mary: I did.
• 8:24
  Kira: you can't go off-Broadway every time.
• 8:26
  Mary: No, you really… I, I really can't.
• 8:28
  Mary: That's, that's for sure.
• 8:29
  Mary: Um, but yeah, it was, it was great.
• 8:31
  Mary: It was a lot of fun, and, um, glad.
• 8:33
  Mary: Then now home and definitely… The wedding is next weekend, so this will come out the Thursday before, I guess.
• 8:40
  Mary: Yeah, yeah.
• 8:41
  Mary: So when… Yeah, so it's, it's, we're all there.
• 8:45
  Mary: Yeah, you'll be there.
• 8:46
  Mary: Kira's coming, bringing… She's, she's contributing to the, to the, uh, to the event, bringing all of our table number.
• 8:53
  Mary: Anyway, it'll be fun.
• 8:54
  Mary: I think there'll be more photographers than, you know, anything there, which is kind of fun.
• 8:59
  Mary: It's kinda neat.
• 8:59
  Mary: You know, that's one thing about this industry, and I was thinking about that looking through, that I have so many people that they're not invited just 'cause they're my friends.
• 9:06
  Mary: My son wants them there.
• 9:07
  Mary: Like, every, all of you guys.
• 9:09
  Mary: Like, you know.
• 9:10
  Mary: So that is just kinda neat that they got to grow up, and that's such a big part of their lives.
• 9:15
  Kira: I can't
• 9:15
  Mary: Really neat.
• 9:16
  Kira: believe it's, it's, it's here.
• 9:17
  Kira: It
• 9:18
  Mary: I know.
• 9:18
  Kira: just got engaged and then before that it feels like he was, like, just out of high school.
• 9:22
  Mary: Well, we were talking about it in Italy last year, right?
• 9:25
  Mary: Like, it was just to kind… So it's crazy how fast it went.
• 9:28
  Mary: But that, that, that's done.
• 9:30
  Mary: And then, um, thanks everybody that reached out about talking about the marketing reset.
• 9:34
  Mary: Evidently, a lot of us are in marketing reset mode, so I'm really excited, uh, about that, and we'll kinda talk a little bit about part two.
• 9:41
  Mary: But just like last week, uh, or, you know, two weeks ago when this comes out, I will post that for everybody and give you kind of just some things to think about and help and what, maybe work on this together and start implementing it.
• 9:52
  Mary: But, um, you know, uh, I'll let… Thank you to those who reached out and, um, actually found it useful because I certainly did as well because, um, you know, we're not trying to change our whole business.
• 10:02
  Mary: We're just trying to make sure our messaging is a little clearer.
• 10:06
  Mary: And the cool thing is, we had done that podcast before I went to Nashville and before you went on your trip, but a lot of the things that they talked about, 'cause this was not photography related at all.
• 10:14
  Mary: There was one photographer that spoke, it was just Jeremy Cowart I, I'm not well.
• 10:21
  Mary: He was amazing.
• 10:22
  Mary: What are the… Oh,
• 10:23
  Kira: a big fan.
• 10:24
  Mary: woo! And I got to sit down and talk.
• 10:27
  Mary: I'm not well.
• 10:28
  Mary: I am not well.
• 10:29
  Mary: I mean, he was so amazing, and if we have time down the road, I need to talk about what he did.
• 10:35
  Mary: It was just phenomenal what he did.
• 10:37
  Mary: Um, but, uh, it was kinda k- fun that a lot of this theme was a big part of it.
• 10:43
  Mary: A lot of industries, specifically storytelling industries, creative industries, whether you're a songwriter, a musician, a photographer, a director, producer, an author, we're all going through it.
• 10:54
  Mary: Um, but the one thing I took away that was so incredibly, uh, l- that made me feel a little lighter about it is we are done with the age of information.
• 11:04
  Mary: We are done with the age of i- information.
• 11:06
  Mary: We need to start moving into the age of imagination or emotion or whatever that's gonna be because we have spent the past, you know, decade and a half or so doing… What do we do?
• 11:17
  Mary: We, we hear something and we, first thing we say is how.
• 11:20
  Mary: "Oh, well, how are you gonna do that? How are you gonna do this?" The guy who runs the conference actually was a full-time magician.
• 11:26
  Mary: Now, I'm gonna be fair, not a big fan of magicians.
• 11:30
  Mary: Not my thing.
• 11:31
  Mary: Um, but he was fabulous, and he said that, you know, he spent his whole life being a magician.
• 11:36
  Mary: It was a bold choice, but evidently he's done well with it.
• 11:39
  Mary: So, you know, 'cause you used to go to a show, and you'd do your magic trick, and everybody'd go, "Wow." He said now you go and you do a, you do a magic trick, and everybody's Googling, "How did he do that?"
• 11:50
  Kira: How did
• 11:50
  Mary: He goes, "We've lost the wow. We don't even, we don't even have room for wow anymore." And I thought, "You know, it's so true." I mean, we feel that way about whether we're talking about marketing our business or creating images.
• 12:04
  Mary: We're just so dredged down in the heavy of how and, you know, and overloaded with information, whether it's technology, whether it's, you know, AI, whatever it is, that we've lost all the wow, and so that's heavy.
• 12:18
  Kira: I think that we're losing the wow because also, um, I was thinking about this recently.
• 12:23
  Kira: I had been in development for a long time on a software I never launched,
• 12:27
  Mary: Right
• 12:29
  Kira: which was like kind of a clothing planner for photographers, right?
• 12:33
  Mary: Yeah
• 12:34
  Kira: And, um, I've since sort of like set it down because the ability to do that has become so much more accessible, um, with anyone with ChatGPT at this point.
• 12:45
  Kira: And I was thinking like, I- if I keep developing this, there's no wow to it.
• 12:50
  Kira: Like, there's no like, ooh, how did she… How does this work?
• 12:53
  Kira: Or why would, why would somebody pay for that when they can just have
• 12:57
  Mary: But, but they could go to Chat, Claude, Perplexity.
• 13:00
  Mary: I mean, now we have Perplexity.
• 13:01
  Mary: I'm us- yeah, I've started using that more, and
• 13:03
  Kira: Ja.
• 13:03
  Mary: now we have that.
• 13:04
  Mary: But let me put, let me put it this way.
• 13:05
  Mary: So you have held yourself out of the wow of something that you were incredibly passionate about.
• 13:11
  Mary: Like, I remember this.
• 13:11
  Mary: Like, incredibly passionate about it.
• 13:14
  Mary: But I'll just riddle you this Who can create it from the authenticity of a professional photographer that is so invested in making people look their best, feel their best b- on the other side of that lens?
• 13:30
  Mary: Who else can do it that way?
• 13:33
  Mary: Now, is it a harder sell?
• 13:34
  Mary: Absolutely.
• 13:36
  Mary: But, but anybody who really cares about authenticity and all the things that we know there are plenty of people that care about,
• 13:44
  Kira: Mm-hmm.
• 13:45
  Mary: they will want yours, and they would pay more for yours because they want it to be right.
• 13:49
  Mary: They don't want it to be general
• 13:52
  Kira: there and be fighting with it the whole time to get it with it.
• 13:55
  Kira: And I have a new approach, so I'll… Stay tuned for that, but
• 13:58
  Mary: Good.
• 13:58
  Kira: coming to it.
• 13:59
  Kira: So
• 13:59
  Mary: Good
• 14:00
  Kira: totally abandoned, but you know what?
• 14:01
  Kira: This might have been, this might be good
• 14:04
  Mary: It might be great
• 14:05
  Kira: be, like, a bigger thing.
• 14:06
  Kira: So that coming, coming soon.
• 14:08
  Mary: Love, love that.
• 14:09
  Mary: Love that
• 14:10
  Kira: um, but, uh, even with our clients, you know, being able to share, you know, quick what-to-wear guides and things like that, I mean, I think now they're starting to expect that, you know?
• 14:18
  Kira: So the
• 14:19
  Mary: Oh, yeah
• 14:19
  Kira: that wow thing is, like you said, is leaving.
• 14:21
  Kira: So, um, but there's, there is something that's kinda wow in me that I wanna talk about,
• 14:27
  Mary: Yay
• 14:27
  Kira: that is not accessible yet to everyone.
• 14:30
  Kira: So I wanna give people kind of a peek, um, at something that is happening with OpenAI and ChatGPT, and that is called Dots.
• 14:39
  Kira: Are, have you heard about Dots yet,
• 14:41
  Mary: I have, yeah
• 14:42
  Kira: Okay, so Dots are finally, and I'm gonna, I'm gonna say it, finally the personal assistant that I, that I have been hoping for.
• 14:51
  Kira: I've been trying to train and, and prompt and
• 14:56
  Mary: Yeah
• 14:57
  Kira: how to, you know… Uh, e- and this would be with like a Claude or anything, but like Dots are the actual ongoing personal assistant that I think we've all been craving and wanting to work really well.
• 15:08
  Kira: Um, and it's not something that comes with the $20 a month account.
• 15:13
  Kira: It is pretty much with business accounts and with the higher end pro accounts, which
• 15:19
  Mary: Mm-hmm。Yeah
• 15:22
  Kira: but let me give some examples of some of the things.
• 15:25
  Kira: So basically, you know, you've always been able, well, until, uh, for the last, I don't know, year, you've been able to to Claude or ChatGPT or Gemini or whatever.
• 15:35
  Kira: You can just have a voice that you communicate with.
• 15:38
  Kira: And what we've been doing is we've been, uh, putting our subject matter into project folders, organizing it into by subject.
• 15:46
  Kira: And then we also have those custom GPTs that are like subject matter experts, right?
• 15:50
  Kira: So it does everything.
• 15:51
  Kira: You can have a custom GPT that just handles accounting tasks and so on, right?
• 15:56
  Kira: now what we have is an all-encompassing assistant that it's like they are actually working with you in your space.
• 16:04
  Kira: They have continuity across subject matter.
• 16:07
  Kira: They have memory across subject matter, and they have connectors that allow them to go and do these tasks for you when you're driving, when you're getting ready.
• 16:16
  Kira: When I was in the shower, I had, um, I … Y- it physically call, makes a little phone call from your phone and uses like a phone feature.
• 16:24
  Kira: Um, and okay, so here's what I did t- today.
• 16:27
  Kira: we have a little, a tropical storm coming, right?
• 16:31
  Mary: Yes, you do
• 16:32
  Kira: here as at the time of this, uh, happening, and I'm sure it'll be fine.
• 16:35
  Kira: This is just the first of the season, you know?
• 16:38
  Kira: Um, but I have a headshot happy hour that I have scheduled for, uh, tomorrow night, Friday night, for some of these, um, that I'm working with, uh, the parents of a young actor's theater here.
• 16:50
  Mary: Right, right
• 16:51
  Kira: you know, with schools possibly closing, the weather's gonna be terrible.
• 16:55
  Kira: My headshot happy hour starts at like 4:00, and the flooding warnings are
• 17:00
  starting at like 1:30 or 2: 00 tomorrow.
• 17:02
  starting at like 1:30 or 2: It's not an ideal situation for you to wanna pop in and get, you know, a very humid… My, like if you're watching this podcast right now, the humidity, my bangs are just like shrinking, curling up.
• 17:12
  starting at like 1:30 or 2: Can't… The humidity is so bad.
• 17:14
  starting at like 1:30 or 2: It's everything that I can keep my bangs from just shrinking.
• 17:17
  starting at like 1:30 or 2: So it's so bad, I wouldn't want a picture today, I, let alone
• 17:21
  Mary: Right.
• 17:22
  Kira: right?
• 17:23
  Kira: Okay, so which is why I love podcasting on video.
• 17:26
  Kira: Um, but, um, so okay.
• 17:31
  Kira: So what I was able to do was call up, my dot, right?
• 17:35
  Kira: Which I just named Dottie, um, because I'm not creative at this moment.
• 17:39
  Kira: And, um, so I'm talking to Dottie, um, and I said, "Okay, how many people do we have booked?" And it's like, "Okay, you have 10 people booked for your headshot happy hour tomorrow." I was like, "Okay, well, the Young Actors Theater people are worried about it, you know, the, the weather.
• 17:53
  Kira: I'm worried about the weather.
• 17:55
  Kira: I'm gonna see if like… because, uh, school's out on Monday, let's see if we could reschedule everyone for Monday.
• 18:00
  Kira: What do we need to do?" And so it goes, first, I'm gonna go and create Calendly links.
• 18:05
  Kira: Calendly, I can't even… bluh bluh
• 18:06
  Mary: Calendly
• 18:08
  Kira: It goes, it has a connector to Calendly.
• 18:10
  Kira: It's like I'm gonna create a Monday specific block in, you know, 30-minute increments just to get everybody a link where they can reschedule themselves for Monday, right?
• 18:21
  Kira: Then, um, it goes to the site that we created, the booking site that we created, a custom booking site that is hosted with ChatGPT, and it went ahead and said, "Due to weather," it changed the website for me.
• 18:32
  Kira: It said, "Due to weather, we're not gonna be booking anymore. We're rescheduling everyone who's booked," right?
• 18:37
  Kira: Then it went to all of the booked people, grabbed their email addresses, drafted emails to everyone individually, explained the situation, included the link, and sent that out to them, and then it gave me all of their phone numbers so that I could text that out through Google Voice.
• 18:56
  Kira: And I think if I had set up my Google Voice connector, it could have done that for me too.
• 19:00
  Kira: So I texted everyone.
• 19:01
  Kira: It wrote, drafted everything for me.
• 19:03
  Kira: I approved all that stuff before it went out,
• 19:06
  Mary: Okay
• 19:06
  Kira: at times I was walking around my house while it was doing this, and it stopped every few minutes to tell me, "Okay, here's the draft.
• 19:13
  Kira: Here's what it says.
• 19:14
  Kira: I've got this person, this person, this person ready.
• 19:17
  Kira: We're gonna go ahead and send those emails out" and I have to tell it, I have to approve it.
• 19:21
  Kira: You know, just to say, "Yeah, go ahead."
• 19:23
  Mary: So it's sending emails and texts
• 19:26
  Kira: Yeah, it can send texts as long as you have that connected.
• 19:29
  Kira: It's not gonna… Uh, there's not a Apple iMessage connector,
• 19:32
  Mary: Okay
• 19:33
  Kira: my company runs off of Google Voice, so I just need to set it up so it can log into Google Voice and send.
• 19:39
  Kira: 'Cause you can, you can text on Google Voice, you can text through a browser.
• 19:43
  Kira: So it is, it actually has a virtual machine that has its own separate comput- like, in the cloud computer, right?
• 19:51
  Kira: So it's running all the time.
• 19:54
  Kira: I was driving today, I started revisiting the talk, uh, that we just had about, um, my app, right?
• 20:02
  Mary: Right?
• 20:04
  Kira: outline for me, um, that it's working on while we're podcasting, right?
• 20:08
  Mary: Right
• 20:09
  Kira: for that app.
• 20:10
  Kira: It's all based on what we discussed and, and, and the, you know.
• 20:13
  Kira: But I need it to be fully formed concept before we move forward into the next stages.
• 20:19
  Kira: So it can have simultaneous, uh, you know, things that it's working on at the same time from its own virtual machine, right?
• 20:28
  Kira: And so it's not taking any resources off your computer, right?
• 20:31
  Kira: And it can check in with you as, as it goes on.
• 20:34
  Kira: So I can say things like, "Oh, yeah, and don't let me forget, I owe Young Actors Theater an ad for the program,
• 20:41
  Mary: Right
• 20:42
  Kira: So later it's just, like, stream of consciousness.
• 20:45
  Kira: You don't have to start new conversations with ChatGPT, just a stream of consciousness.
• 20:49
  Kira: I'm talking to it, "Hey, don't let me forget this. Hey, let's make sure we text Fran back the link to book. Hey, also, what is my corporate booking link so I can copy and paste it into my thing?" And it's just there.
• 21:01
  Kira: All of the information that I've ever put into ChatGPT across of it, it has, right?
• 21:08
  Kira: So it is the ultimate taskmaster that I have been hoping for.
• 21:11
  Kira: So
• 21:11
  Mary: Yeah
• 21:12
  Kira: in a chair and just talk to it about what I want it to do, or I could text it if I wanted to.
• 21:18
  Kira: I could sit there and text it.
• 21:19
  Kira: But it actually does it.
• 21:21
  Kira: It actually does it, and it does it correctly.
• 21:24
  Kira: And I am just blown
• 21:26
  Mary: So it remember… 'Cause that's, okay, so two things.
• 21:29
  Mary: I struggle, I haven't used it.
• 21:31
  Mary: I don't, I don't even know.
• 21:32
  Mary: I've heard of it and read about it, but I don't even know that I have access to it yet.
• 21:36
  Mary: So, um, uh, so number one issue that I have sometimes is, is the remembering, right?
• 21:45
  Mary: We're, we're in a project, we're doing things, and then I have to go,"No, remember X, Y, and Z," right?
• 21:49
  Mary: So we're, a lot of them are my content creation.
• 21:51
  Mary: There's certain things, things I have to hit every time I post for, like, one of my brands, and it will forget, so I have to check it.
• 21:58
  Mary: So you're saying with this, it won't, that won't happen.
• 22:01
  Mary: It won't forget.
• 22:02
  Mary: It'll remember.
• 22:03
  Kira: So
• 22:03
  Mary: Okay.
• 22:04
  Mary: You know what I'm talking about though, right?
• 22:06
  Mary: Like, with regular chat.
• 22:07
  Kira: you have to
• 22:08
  Mary: Okay.
• 22:08
  Kira: that we were working on this, or
• 22:09
  Mary: Yeah.
• 22:10
  Kira: here."
• 22:11
  Mary: Remember I have to include these hashtags every time I post XYZ company.
• 22:15
  Kira: Yeah.
• 22:15
  Kira: Yeah, yeah, yeah.
• 22:16
  Kira: You
• 22:16
  Mary: Okay
• 22:17
  Kira: so yes, it has continuity across all of it.
• 22:21
  Kira: Now, would I still make sure that I put a document?
• 22:24
  Kira: I'm… This is a new feature, right?
• 22:25
  Mary: Right
• 22:27
  Kira: that I upload a document to the project folder that says, you know, the hashtags that I wanna make sure I include with my workflow.
• 22:33
  Kira: I still think having workflow documents are helpful so
• 22:36
  Mary: Agreed
• 22:38
  Kira: there isn't as many mistakes.
• 22:39
  Kira: But 'cause you still gotta proof everything,
• 22:41
  Mary: Absolutely.
• 22:42
  Mary: Yeah
• 22:43
  Kira: it goes out.
• 22:44
  Kira: But yes, it, it is far less, it… far less memory issues across the board.
• 22:49
  Kira: So that is one of those times where you're just like, "Why am I even using this? I just need to… It's taking me longer to remind it about things we've already talked about." So yes,
• 22:57
  Mary: Okay, so that was number one.
• 22:59
  Mary: And then number two, sometimes, like I'm working on a few things right now, either for some brands that I'm working with or the studio.
• 23:06
  Mary: We're- we just launched a new AI figure, which I wanna have to talk about one week.
• 23:10
  Mary: It's, um, her name's Virginia Ann, and I'm kind of excited about it, but it's… The whole point of it is, is her being able to tell our clients' stories with integrity and grace, meaning the things that we know our clients… So our clients don't have to tell the story, because I think that we don't want… That's a very vulnerable position to put our clients in, if that makes sense.
• 23:29
  Mary: Um, but I, I'm working on this project, and, um, they'll give me something, but it's so long.
• 23:36
  Mary: I'm like, "Dude, I don't have time.
• 23:36
  Mary: I don't have time to read all this.
• 23:40
  Mary: Like, give me a just," you know.
• 23:42
  Mary: The, th- that's one thing I struggle with with chat.
• 23:44
  Mary: I'm like, "I coulda done it myself if I have to read all this." Like, it's just too much.
• 23:48
  Kira: Yep.
• 23:48
  Kira: So those preferences are all, like, it remembers those preferences way better.
• 23:53
  Kira: So if you're just like,
• 23:54
  Mary: Okay.
• 23:54
  Kira: "We don't want that much content."
• 23:56
  Mary: Give me bullet points.
• 23:57
  Kira: Yeah, give me bullet points, make it digestible, that sort of thing.
• 24:00
  Kira: Like it… When I told it, "Hey, I'm gonna be talking about you on the podcast today. Um, let's run through just a couple of, you know, pros and cons and just a little checklist," it gave me a, a checklist that is actually readable that I
• 24:13
  Mary: Nice
• 24:14
  Kira: and, you know, while we're talking, I can tell you, I can tell you, um, you know, about all the features that it has going on.
• 24:20
  Kira: Um, it doesn't completely negate, know, being able to use like a custom GPT or, you know… Like for us, for our podcast, I've been working on a workflow that's in a project folder that both of us have access to.
• 24:32
  Kira: Like, like both of us will have access to.
• 24:34
  Kira: So it's, it's not that yet.
• 24:36
  Kira: I can't make it both our personal, my personal assistant and make a custom personal assistant that knows just this one project.
• 24:43
  Mary: Right
• 24:44
  Kira: still think that it's useful to work within those folders for this, but for like things that, you know, "Hey, could you, can you email this client, or can you look through my emails real quick and pull something for me? I can't find XYZ." It goes and it gets it.
• 24:57
  Kira: I mean, it's so good at getting content and context from emails.
• 25:01
  Kira: It's… I mean, that feature alone is so helpful for me, you know?
• 25:06
  Kira: Like, and then if you say, "Hey, where were we with, you know, what, what… It's morning.
• 25:10
  Kira: What ongoing stuff do I got, do I have going on?" It'll go, "Okay.
• 25:13
  Kira: You told me to watch for, uh, Molly's reply and approval on the images.
• 25:18
  Kira: She has not replied back.
• 25:19
  Kira: I've already drafted an email to send her a reminder.
• 25:21
  Kira: Do, would you like me to send it?" "Yes.
• 25:24
  Mary: Yes, ma'am
• 25:25
  Kira: Yes, please." know?
• 25:27
  Kira: So it's fantastic.
• 25:29
  Kira: Oh, I have… I, I sometimes contract with Giddings, right?
• 25:31
  Kira: And Giddings has a new project.
• 25:33
  Kira: Uh, it needed some availability, and I wasn't where I could send them… Their, their availability requests are always like off days that I don't… Not off days, but just days that I don't, you know, do it.
• 25:45
  Kira: And I said, "Okay, Giddings is asking for some availability.
• 25:48
  Kira: Could you look through my calendar, make sure that it doesn't run over my travel?
• 25:52
  Kira: I don't wanna be doing anything like the night before or the, you know, morning after I get home." And it'll go, "Okay, you have these dates.
• 25:59
  Kira: I've drafted an email back to Lindsay.
• 26:01
  Kira: Can I send her these possible dates?" And then it'll come back,"Hey, Lindsay responded and said, actually, they need a Thursday.
• 26:08
  Kira: Here's two Thursdays that you have available.
• 26:10
  Kira: Can I send that?"
• 26:11
  Mary: Nice
• 26:12
  Kira: that's great." It just… I mean, yes, I can check that email, then I can go to my calendar, then I can look through my calendar.
• 26:18
  Kira: Or within seconds, and this is the thing that having, when I had an assistant, the proactiveness.
• 26:25
  Kira: That was always so hard for me to get my assistant, my real live assistant to do for me, to find that perfect one that would think ahead and go, "Hey, if this happened, I went ahead and drafted this email that's
• 26:39
  Mary: Yeah
• 26:39
  Kira: Or, "If they haven't responded, I've wr-…" You know, that, the proactiveness, the creating a few things that are actually useful, not just a, "Hey, I made a…" checklist, uh, I thought maybe you might need this checklist that you never read, right?
• 26:52
  Kira: It's
• 26:52
  Mary: Right
• 26:53
  Kira: like, it's actually thinking ahead going, "Hey, they're actually wanting Thursdays. I went ahead and drafted your, your Thursdays. Is it okay to send?" Like,
• 27:02
  Mary: Yeah
• 27:03
  Kira: ready.
• 27:03
  Kira: It's got the draft ready as it's telling me that their client is asking for Thursday.
• 27:08
  Mary: That's insane.
• 27:09
  Mary: That's insane.
• 27:10
  Kira: Right?
• 27:11
  Mary: crazy.
• 27:13
  Mary: So what is your anticipation on when this is gonna become more… Well, right now, I mean, it's only available in the pro version or our business version, and I assume it'll stay that way probably for a while
• 27:23
  Kira: Yeah, I mean, you know, honestly, they have to hold features,
• 27:26
  Mary: Yeah, well, there's gotta be a reason that you're gonna pay the more money.
• 27:28
  Mary: I mean, it's a, it is a business.
• 27:30
  Mary: I mean, it's, this isn't, you know
• 27:32
  Kira: Um, so as of right now, you've got… If you've got the $20 a month plan, keep, keep going with your project folders, keep going with your custom GPTs.
• 27:41
  Kira: All that stuff is still workable for you.
• 27:43
  Kira: But if you're ready, like, if you think that you're using ChatGPT and, like, at the level, not even just the level, but the volume that Mary and I are, I mean, I would highly recommend upgrading to this $100 a month plan.
• 27:55
  Kira: I know it's an investment, but it's still cheaper than hiring a personal assistant.
• 27:58
  Kira: Still, a lot cheaper than hiring a personal assistant.
• 28:01
  Kira: And, um, you know, y- the nice thing about OpenAI is they don't make you sign a contract.
• 28:06
  Kira: So if in between months, if you're like, "I'm really not using this," I've done that before.
• 28:10
  Kira: I've got… knocked myself back down to the 20.
• 28:13
  Mary: Yeah
• 28:13
  Kira: you can knock down to the 20,
• 28:15
  Mary: Yeah
• 28:16
  Kira: and that would be good.
• 28:17
  Kira: But if you're interested in Dots, I… It's called Dots,
• 28:20
  Mary: And that's just on chat.
• 28:21
  Mary: That's just on OpenAI.
• 28:22
  Mary: It's not on the other platforms yet.
• 28:23
  Mary: Okay.
• 28:24
  Kira: couldn't say… I, you know how
• 28:26
  Mary: We don't know, yeah
• 28:27
  Kira: all competitive, and they all do these things.
• 28:30
  Kira: I am sure Claude, Gemini, Grok, all of the players are, are gonna,
• 28:35
  Mary: Oh yeah
• 28:36
  Kira: wanna be doing something like this, especially if the efficiency of this is as good as it has been.
• 28:40
  Kira: I've been using it now for about a week and a half.
• 28:43
  Mary: Okay
• 28:43
  Kira: uh, w- since it was made available, and I was like, "Well, why would I do this if I have project folders and everything?" And now I know.
• 28:49
  Kira: It's because I actually have somebody who's looking out for me I'm not,
• 28:54
  Mary: Right
• 28:54
  Kira: what I've always lacked.
• 28:56
  Kira: That's what I've always lacked.
• 28:57
  Mary: Right, right, right.
• 28:58
  Mary: Oh my gosh.
• 29:00
  Mary: Yeah, and if you're not prepared, I've, I've been using Metricool, Metric- Metricool?
• 29:04
  Mary: I think it's Metricool, M-E-T-R-I Cool, C-O-O-L.
• 29:08
  Mary: And it, what it has done is it's, um, it's just helped me, like, plan, publish, and analyze all my content.
• 29:13
  Mary: It, it, like, runs through a single dashboard.
• 29:16
  Mary: And then I know you were already using, I guess, Codex to help you with your posting.
• 29:20
  Mary: But I found Metricool to be so easy to use, and it speaks so, like, it knows, it knows what's already been posted, so it won't repost.
• 29:29
  Mary: It knows, like, we come up with a, you know, a kind of a banter how we, the rhythm of how we want things to go.
• 29:34
  Mary: So, and there is a free version of that right now that's pretty h- I mean, unless you're doing, you know, hundreds and something.
• 29:41
  Mary: I mean, I think that you get 20 free or something a month, maybe 30.
• 29:45
  Mary: But it's been a great… It's, that's, that is a free platform you could use with your $20
• 29:50
  Kira: Yep.
• 29:51
  Mary: um,
• 29:51
  Kira: Yep
• 29:51
  Mary: something you're interested in trying.
• 29:53
  Mary: Because I think, you know, we, we've heard this forever, when social media marketing became an even a thing, that consistency is king, consistency is queen.
• 30:02
  Mary: It, consistency is the most important.
• 30:04
  Mary: And I think that's the thing.
• 30:05
  Mary: It's the inconsistency.
• 30:06
  Mary: And guys, the inconsistency, it's not like, "Oh, darn, you know, I need to post." No.
• 30:11
  Mary: The problem is, is that you build up that consistency and then you quit.
• 30:14
  Mary: Then you just go ch-ch-ch-ch-ch-ch, and on whatever platform, whether it's TikTok, Instagram, Facebook.
• 30:19
  Mary: If you're not consistently posting, they're not gonna push your content, period.
• 30:25
  Mary: You have to build up to that, and it takes months to build up.
• 30:29
  Mary: And then you just aband- which I just, I did.
• 30:32
  Mary: I got so just depressed and frustrated several months ago, I just stopped.
• 30:36
  Mary: And now I'm back and then, but using Metricool, using OpenAI has helped me at least get it done on a daily or even twice-a-day basis.
• 30:44
  Kira: Yeah
• 30:45
  Mary: And I can't tell you what a difference that's making in my rankings and how much my… Uh, 'cause I always look at my insights, right?
• 30:51
  Mary: Like, that's, why would you not?
• 30:52
  Mary: It's free.
• 30:53
  Kira: Yeah
• 30:54
  Mary: the, from where I started a couple weeks ago to where I am now, I can already see the, the biggest difference.
• 30:59
  Mary: So again, another option for those who might not be ready for such a great thing
• 31:06
  Kira: there's, um, there is something else that just came out, and it's from, it's from Facebook, and it's called Muse.
• 31:12
  Kira: And they've
• 31:13
  Mary: Mm-hmm.
• 31:13
  Kira: pushed it out to all of their users across Instagram and, and Facebook.
• 31:18
  Kira: And it, it almost in a way that you're not even sure, like, it kind of forces you to download the app.
• 31:22
  Mary: Yep
• 31:24
  Kira: makes it seem like, "Oh, this would be really helpful for your Instagram posting. You should download this."
• 31:29
  Mary: Yeah
• 31:29
  Kira: kind of like their layout thing was for Instagram.
• 31:31
  Kira: And, um, so I downloaded it, and it's, um, it's similar.
• 31:35
  Kira: It wants to be a personal assistant, but it seems it… Okay, here's why it seems icky to me, is it's really cute.
• 31:43
  Kira: It looks like a little popple, like a
• 31:46
  Mary: Yeah.
• 31:46
  Mary: It's too
• 31:47
  Kira: a little squishy.
• 31:48
  Mary: Mm-mm.
• 31:49
  Kira: and it freaks me out because
• 31:51
  Mary: Same
• 31:52
  Kira: of all of these AI models, don't like making them cute,
• 31:57
  Mary: I don't either
• 31:58
  Kira: I don't, because I think that, one, I think that preys on older people and younger people, younger, you know, kids, you know?
• 32:05
  Kira: Um, and it's definitely data gathering.
• 32:08
  Kira: Now, I'm not under any illusion that OpenAI does… You know,
• 32:11
  Mary: Correct.
• 32:11
  Kira: much stuff.
• 32:12
  Mary: Correct
• 32:13
  Kira: weird about Facebook making that assistant and making it cute that seems deceptive, um,
• 32:23
  Mary: I agree
• 32:23
  Kira: I don't like.
• 32:24
  Kira: And you may… I've seen across social media, Jon Stewart just did a whole, like, hilarious thing about Muse.
• 32:28
  Kira: It's… I don't think it's great.
• 32:30
  Kira: Like, it's
• 32:31
  Mary: Yeah, I, I don't… I downloaded it and then immediately just removed it.
• 32:35
  Mary: I, I,
• 32:35
  Kira: it, yeah.
• 32:36
  Mary: I, I don't, and I guess I, I just don't, it just, it has a, not anime, but it just has this weird feeling, and I just don't like it, and it's, doesn't appeal to me, and it's… I, I'm in, I'm business.
• 32:47
  Mary: This is business, right?
• 32:48
  Mary: This is business.
• 32:49
  Mary: This isn't playtime.
• 32:50
  Mary: I'm not playing a video game here.
• 32:51
  Mary: I'm running an actual business, you know?
• 32:55
  Mary: And I don't like it.
• 32:56
  Mary: I don't like it.
• 32:57
  Mary: I don't, but I don't like any of those things anyway.
• 32:59
  Mary: I've never been one to like those things.
• 33:01
  Kira: it's, I, I, I, it sounds hypocritical because, like, for
• 33:04
  Mary: You do
• 33:05
  Kira: do like those things, but I don't like, I don't mix that with this.
• 33:09
  Mary: When you're playing Pokemon, you're serious about Pokemon.
• 33:11
  Mary: When you're pl-
• 33:12
  Kira: about
• 33:13
  Mary: You really are
• 33:14
  Kira: serious, and it's a serious thing, but, um, for serious adults.
• 33:18
  Kira: But I, but
• 33:20
  Mary: Yeah
• 33:20
  Kira: like, I understand what I'm working with here.
• 33:22
  Kira: And when you try to m- like mask it, it's like the Termin- like, in my mind, the AI is the little skeletal Terminator.
• 33:29
  Kira: Like, I've gotta, you just gotta keep that back in your mind.
• 33:31
  Kira: It is Arnold Schwarzenegger all dressed up, and it, like, you,'cause it could kill us all.
• 33:35
  Kira: Like, I'm not kidding.
• 33:37
  Kira: There, there is a real worry that we shouldn't, that we shouldn't shy away from.
• 33:41
  Kira: So if it can kill us all, don't make it a little Squishmallow.
• 33:45
  Mary: Don't feed it after midnight.
• 33:46
  Mary: I mean, didn't we learn anything from the Gremlins?
• 33:49
  Kira: nothing from the gre- Gremlins?
• 33:50
  Kira: I mean, it's, no.
• 33:52
  Kira: Like, that's not nice.
• 33:53
  Kira: That's not nice, and that seems very apocalyptic to me.
• 33:56
  Kira: So
• 33:57
  Mary: Wow.
• 33:57
  Kira: gonna,
• 33:58
  Mary: All right, Muse, if you're listening, so now we have w- we have notes for airports Muse?
• 34:04
  Mary: Okay.
• 34:04
  Kira: Yeah.
• 34:05
  Kira: I
• 34:05
  Mary: well, no, I'm not amused either, and I'll- I'm glad you brought that up 'cause I kinda forgot about it, but… Well, that's amazing, so we'll all be watching for that, and maybe find other workarounds.
• 34:15
  Mary: Um, always reach out to us in any of the places you can find us because, um, Kira's got a lot of really good ideas as well, and I'm playing- I'm not using Dots yet, but certainly finding ways to make my job easier.
• 34:26
  Mary: Um, but real quick before we close out, I'm just gonna talk about, um, your next line of marketing reset, and this is what I came up with, um, to pick one thing, and just try for the next two weeks to pick one thing that you wanna s- you really wanna sell.
• 34:43
  Mary: And I get it, we sell all the things.
• 34:45
  Mary: But we can only handle so much, even with all this great help we have with AI and all the things.
• 34:51
  Mary: But pick one thing, whether it's headshots, family portraits, obviously we're in the fall, that's a good idea.
• 34:55
  Mary: Whatever it is, pick one thing that you wanna sell right now.
• 34:58
  Mary: Um, hopefully it's profitable, it's something that you want to do more of, and it's something that your ideal client might want.
• 35:05
  Mary: And then, you know, write down the five questions that either you think or talk to your AI or chat or what it cl- whatever you're using.
• 35:16
  Mary: A- ask them the objections of why people aren't doing it, whether it's they hate having their picture taken, uh, um, they wanna lose weight, it's money, it's time, it's all the things we know.
• 35:27
  Mary: We know all these things.
• 35:29
  Mary: But write all of those down and then turn those questions into content.
• 35:34
  Mary: This is not revolutionary, guys.
• 35:35
  Mary: This is something that we've been talking about for years.
• 35:37
  Mary: We understand, but I think a lot of times we move away from the foundation of how important this is.
• 35:42
  Mary: If we are addressing the client's concern, question, or, um, you know, reason why they're not doing it ahead of time, you've taken that off the table.
• 35:53
  Mary: So if it's because, um, money, then talk about offering payment plans.
• 35:57
  Mary: If it's because of they don't like the way they look right now, talk about how that you work with them ha- you know, together with, on the artwork, and that they look like their best possible selves or whatever it is.
• 36:09
  Mary: Turn those questions into content, whether it's a reel, whether it's a post, whether it's a blog post.
• 36:13
  Mary: I would recommend all of those things, quite frankly.
• 36:16
  Mary: Um, and then give every piece of content a job.
• 36:19
  Mary: Make sure it's building trust, it's answering their ob- handling their objections, creating the desire, and hopefully always asking for that action at the end.
• 36:28
  Mary: So these… There's some more that goes along with this, but that's the kinda core of the, the no re- the reset.
• 36:34
  Mary: Again, not revolutionary here.
• 36:36
  Mary: We know all these things.
• 36:38
  Mary: But I do think that we forget.
• 36:40
  Mary: I know I have, and this is why I've been doing this for myself.
• 36:43
  Mary: These are all the things that I've learned and not forgotten, but just put on a shelf somewhere or just got busy and didn't go back to.
• 36:50
  Mary: And I've just noticed the biggest difference already in my own studio by going back to these fundamental basics that we know work.
• 36:57
  Mary: We know they work.
• 37:00
  Mary: And they might not work the same.
• 37:01
  Mary: They might work a little differently.
• 37:03
  Mary: Okay, that's fine.
• 37:05
  Mary: Everything's a little different right now.
• 37:06
  Mary: I mean, you know.
• 37:07
  Mary: So anyway, I'll… When this comes out, I will post all that like I did last week, but just, um, I don't know, just think about those things.
• 37:15
  Mary: Think about what you wanna sell.
• 37:16
  Mary: Think about those objections.
• 37:18
  Mary: Handle them before you even start talking to the people because I think how many times are you scrolling and all of a sudden there's a, there's a fix to a problem that you may not even realized you had, and you're like, "Oh, I do struggle with that.
• 37:30
  Mary: I do struggle with, you know, cat hair, dog hair," or whatever it is, right?
• 37:35
  Mary: You know, um, facial, you know, whatever it is.
• 37:38
  Kira: One,
• 37:38
  Mary: right now-
• 37:39
  Kira: one of those is the, uh, there's like a rake for your rugs
• 37:42
  Mary: Yeah
• 37:42
  Kira: your pet hair out of it, and it didn't even occur to me.
• 37:45
  Kira: I mean, I'm shameful.
• 37:46
  Kira: It didn't even occur to me that I might need to rake this, the rug
• 37:49
  Mary: Jackson, uh, Jackson Gracey have one'cause they have all those cats and dogs,
• 37:53
  Kira: Yep
• 37:53
  Mary: I was like, "What is this thing?" And they're like, "Yeah, we scroll and we…" I'm like, "I never would've thought I needed a…" Now, I don't have a lot of rugs, so I don't need one.
• 38:01
  Mary: But yeah, if you have cats, and you have a, have a high, you know, rugs with some pile on them, you probably need to be raking that rug.
• 38:08
  Kira: Probably should
• 38:08
  Mary: never thought about it.
• 38:10
  Mary: Yeah.
• 38:11
  Mary: I don't know, but we- that's why we buy.
• 38:13
  Mary: That's why when we're scrolling, that's why, you know, TikTok Shop is so successful.
• 38:18
  Mary: That's why all those ads are so successful.
• 38:21
  Mary: We need to do the same thing.
• 38:23
  Mary: So that's my advice for this, this next two weeks.
• 38:26
  Mary: Think about it.
• 38:27
  Mary: Work on it.
• 38:29
  Kira: I love it, and you're gonna post it,
• 38:30
  Mary: I am.
• 38:31
  Mary: I will post it, yes
• 38:32
  Kira: Okay, guys.
• 38:34
  Kira: Well, let's wrap this up.
• 38:35
  Kira: You can follow us on Instagram at Get Your Shoot Together.
• 38:38
  Kira: You can follow us on Facebook at Get Your Shoot Together.
• 38:40
  Kira: You can email us at girl@getyourshoottogether.com and subscribe to us everywhere where podcasts are played, including YouTube.
• 38:47
  Kira: We will see you guys next time
• 38:49
  Mary: Thanks y'all