Latest / Brighter Path: Data, Marketing, Entertainment, and Storytelling
FIFA, Supergirl, Spider-Man and the Entertainment Trends You Shouldn’t Miss
This week I’m breaking down the entertainment stories that moved audiences beyond awareness and into action. We look at why Toy Story 5 continued to dominate while Supergirl opened almost exactly where the underlying demand signals had pointed for months, how Spider-Man: Brand New Day is beginning to convert promotional momentum into measurable audience behavior, and why Disney became the first studio to surpass $3 billion at the global box office this year.
I also explore the year’s biggest original streaming debut with I Will Find You, the growing halo between theatrical and streaming…
The skinny
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