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The unstructured data revolution in CRM - Interview with David Roberts of SugarCRM
Today’s episode of the Punk CX podcast features a recent chat I had with David Roberts, President and CEO of SugarCRM, the sales CRM platform focused on B2B growth. We talk about why sellers/salespeople don’t get any value from CRM systems, whether the advent of AI makes things better, whether organisations are taking a tool-first, problem-second approach, what they should be doing instead, and the role of contextual intelligence, amongst other things.
This interview follows on from my recent interview – Closing the experience gap – Interview with Qualtrics executives from X4 – and is number…
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