13 - Relationship Building Using the Connector Compass with Smooth Selling Forever's Craig Lowder
Your host, Craig Andrews, speaks to client acquisition specialist and Principal of Smooth Selling Forever, Craig Lowder. Craig shares that his specialty is helping his clients find their target audience.
At Smooth Selling Forever, their team design and deploy the sales infrastructure needed for significant, predictable, and sustainable revenue growth. Knowing your target audience is just as important as knowing who you don't work well with, Craig explains. He shares that it's important that when identifying the ideal customer profile, you know who a prospective client is - and who isn't…
The skinny
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