Latest / Inspiring Stories / Living the Motto of Connect Create Contribute with Robin Nathaniel

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Living the Motto of Connect Create Contribute with Robin Nathaniel · Inspiring Stories

0:04
Speaker 1: Thank you for listening to the picture of the radiant.
0:26
Speaker 2: Rat.
0:28
Speaker 3: You readything to me? Oh well, well say, oh well.
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Speaker 2: Not a bad stop.
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Speaker 3: I just need.
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Speaker 2: Solidly smashion. Sol is a dead.
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Speaker 3: Events.
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Speaker 1: Hey, welcome back everybody. Our next guest of Robin Nathaniel.
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He has he's a ten X speaker and has a
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really cool story about resilience and creativity. And he's beginning
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his career as a musician and his artistic roots are
2:01
laid in a unique foundation for his journey. This experience
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in music, with its emphasis on connection and storytelling, naturally
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paved the way for his transition into a professional world
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of social media. In living by the motto connect, Create, contribute,
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he aims to inspire a wave of positive transformation. So
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why don't we see what Robin's message, his art, and
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his work is truly about, and how we can connect
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with him as he creates and contributes to our lives.
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All right, Robin, welcome to the show. So thank you
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former musician or still a musician?
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Speaker 4: You never formed would say, I would say former, Michael,
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but I keep you know, I get these like random
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back phone calls from certain artists and friends that are
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like I just had a friend call me like, hey,
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I need to join this album.
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Speaker 5: My i'my dust off the pin and write something for you.
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Speaker 1: So yeah, exactly right. Hey, I used to performance on
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stage myself and it's like way way back in the day,
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and then next thing I know, I found myself performance
4:00
on a different stage for God and that it's like
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still playing the same notes, just for a different reason. Right.
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So it's it's you never fully walk away from it,
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but you're playing for different reasons, right. So yeah, yeah,
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So you're also a ten X speaker.
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Speaker 5: I am.
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Speaker 1: I am.
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Speaker 4: I gave my TEDx talk in twenty twenty four. It
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was a dream of mine and a goal of mine
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to land on the ted X stage and and I
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got to do that in twenty twenty four. So I'm
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really excited about everything that's happened since then, and also
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about helping people who want to land on this on
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the stage as well.
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Speaker 5: I try to help as well. Yeah.
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Speaker 1: Yeah, so let's get to it one. What does what
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does it mean to you? And how it has resilience
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top your you keep moving forward because you've transitioned into
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other things and beyond music and everything.
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Speaker 5: Yep.
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Speaker 4: I think in my journey resilience was a characteristic that
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I really wasn't familiar with, to be honest, I had
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gone through so much and it's almost like when you're
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getting like you're in the rain and you don't have
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an umbrella and it's like just beating on you.
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Speaker 5: You get accustomed to it.
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Speaker 4: You know you're gonna get wet, and when you get
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to where where your destination is, then you're dry off then.
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And that's kind of how it was moving through life
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through my journey. I lost my mother in my senior
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year of high school, so it was obviously as a
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young man. That's a critical turning point for any young adult,
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but for me and my mom, our story was so unique.
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Speaker 5: That we were super tight.
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Speaker 4: Like I literally like slept in the bed with my
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mom until I was fifteen, sixteen years old, Like I
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loved her like that was the love of my life.
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And that winter of nineteen ninety four, the winter before
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she passed away, we had a huge argument Michael, in
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a complete bangout I hate you, I'm walking away, I
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never want to talk to you again, and we stopped speaking.
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Speaker 5: So when she passed away the following April, we.
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Speaker 4: Had never reconciled and I carried that with me right
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into adulthood, not understanding resilience or that I was like
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pushing through. And then the tragedies kept mounting. In two thousand,
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I lost my oldest brother, Christopher Nathaniel, God bless his soul.
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Speaker 5: He was a young man. He was younger when he
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passed away than I am right now. You know. He
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was a young man.
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Speaker 4: Active, playing basketball, bunch of kids, living his best life.
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Had a brain aneurysm and was in the hospital for
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a couple of days and he never came back home.
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And then fast forward my oldest brother, my next brother,
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Kevin Nathaniel, passed away in two thous was in the
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twenty four My Apologies twenty twenty one, and he passed
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away of a heart condition. So, like all of these
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things were mounting, and at one point, especially when Kevin
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passed away, it gave me like this realization that life
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was so precious, but also that I was blessed that
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God kept me around and allowed me to be here,
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not just for myself to be here for my family,
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but my poor father who lost his ex wife and
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two of his children the word like their unspeakable pains
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and losing a child like I don't wish that on
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my I wouldn't wish that on my worst of enemies,
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you know. So for my father being here to support
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him and seeing how he's operated in life now moving
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into his eighties, he's in his later state, later age,
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you know, that kind of clicked for me to understand
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that resilience was a part of my story the whole while.
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But while I was walking in this rainstorm with no umbrella,
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I didn't realize that I had a raincoat on. And honestly,
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I know that that raincoat was provided to me by
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God and that that has given me a lot of
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peace throughout my journey.
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Speaker 1: Yeah, wow, there.
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Speaker 5: I had.
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Speaker 1: That is one heck of a story, you know, And
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there's gotta be a lot of prayer and everything. And
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we don't usually go into God in this particular h podcast,
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but hey, you know what it it is part of
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part of a part of our series of podcasts. Right
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did we actually have a faith podcast? So I'm just
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gonna say, it's like, no, God was with you the
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whole way. You at some point you you asked God
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hold my hand, you know, at some point?
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Speaker 5: Right?
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Speaker 4: So yeah, and I think there was a part to
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Michael for me in that that I rejected my faith
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because I grew up in the church, right like my
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God bless my step mom. She she took me to
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church when I was in middle school and she had
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just been married to my dad a couple of years.
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She had me singing in the choir, She had me
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going to like Bible studies, she had me going to
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Bible Sunday school, and I would drag my feet kind
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of like shrug my shoulders. But if it wasn't for
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her giving me that foundation, I wouldn't, you know, be
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where I am in life today.
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Speaker 5: So for that, I'll always give her gratitude.
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Speaker 1: Yeah, yeah, yeah, that that foundation. We all we all
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need that, right, you know, otherwise it's like you really
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do have literally had the rug pulled out from under
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you and you just fall right. So so that's one
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heck of an experience. And how has it guided your
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your life? Now?
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Speaker 5: Yeah?
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Speaker 4: You know, I always lead with being a family man,
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like it's so important to me. And you know, the
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funny thing is, you know, me and my wife we
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actually worked at the same company before we started dating.
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So we were at this company together and the role
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that I had was like a leader in a nonprofit
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organization with a focus on youth development. So my son
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at the time, he must have been I want to say,
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he must have been like five or six years old.
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He was in a program, so like I'm engaging with him,
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giving him some coaching or whatever. And she said the
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moment that she knew that she was interested in me
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is when she saw me interact with my child and
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how I spoke to him, how I interacted with him,
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and me and him literally just had a walk in
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the park. He's got a big tournament coming up, so
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he's like there's this whole like, you know, motivation piece,
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doubts about himself, but also overconfidence and just trying to
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keep that balance. And I'm just trying to teach him,
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you know, son, don't get too hot, don't get too oh,
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you know. When things go right, no need to overdo
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it with the celebration, and if things go wrong, focus
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on the next play. So for me, the resilience piece
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and what I've been through, I believe it was me
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being primed to be a father and a husband, and
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I fall short daily.
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Speaker 5: Michael, Like I make mistakes. I'm not you know, I'm
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just I'm I'm in the mud with everyone else.
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Speaker 4: However, my intention with correcting my shortcomings or learning from them,
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i should say, and making sure that I applied the
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lessons that I've kind of thrown into this, you know,
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huge duffel bag of knowledge over the years. I try
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to hand those over to my children daily. So that's
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what my walk was today. Like I didn't want to
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walk to exercise and go into ninety degree weather. I
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wanted to spend a quick thirty forty minutes with my
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son to just connect with him on a really intimate
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level before he went into this big game that he.
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Speaker 1: Has, right, right, So yeah, that's it's important. Like we
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can't be too big, and we should never feel too small.
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You know. It's because you feel too small, you just
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feel like you're not never going to get anywhere, you know.
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Speaker 4: Yeah, And I think that sometimes for children. And that's
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this is why I'm so grateful to be to be
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his dad, right, Like I tell him, like, I'm I'm
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honored to be your dad, you know what I mean,
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I'm honored that I get to parent you.
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Speaker 3: Uh.
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Speaker 4: And no knock to my dad, right, no knock to him.
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I'm not gonna do any shade. I talked about him
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a little earlier. He did a great job. Grateful for him,
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but he wasn't equipped with the knowledge education to like
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raise a kid like We had a rough time my
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probably kindergarten year right on up to fifth or sixth grades.
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Sixth grade, we were living in rooms. We were renting
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rooms in New York City. At times we lived in
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basement apartments. If you if you know in New York City,
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there's these really tall, big buildings, six twelve story buildings,
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and on the bottom they're like people who are poor
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who live there, and they live in rooms that don't
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even have running water in the room. You have to
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walk outside of this basement room to go to the bathroom.
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There's not even a shower there. And I lived like
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that and didn't realize that I was, you know, in poverty.
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Didn't realize that we were poor. And again it's not
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to me, it's not for me to knock my dad,
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but to bring it back to resilience that for me
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to endure that and understand at the time that that
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was just my life. But now reflecting back to see
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what my kids are like and the you know, they
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live a privileged life in a lot of ways, you
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know what I mean, And I want to make sure
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that they never have to experience that kind of struggle. So,
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although it was not an ideal upbringing, I believe every
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moment of my experience contributed to the fabric of who
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I am as a man.
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Speaker 1: Well yeah, I mean some of some of those moments,
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no matter how how we should be grateful for all
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of them, right.
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Speaker 5: Yep, it's hard.
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Speaker 4: It's hard when you're in it, right, And I think
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that's what I've had to learn over the years. It's
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just and even again, I always talk about imperfection because
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I embrace my imperfection when I have those moments when
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I'm like down, like oh, man, like I forgot to
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fill up, I forgot to take the trash out. It's
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like first world problems man, Like it's okay, you're gonna
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you're gonna survive, Robin, Like you'll be okay.
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Speaker 1: Yeah, yeah, you know, like, uh, I have I have
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experienced like oh, I don't know where my next meal
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is gonna come from. Right, So having done that, and
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it's like oh, all right, well, you know, I need
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to find a couple of extra dollars for some gas
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of putting the car. You know what if I don't
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take the car, I can still get there. There's transit,
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There's there's a shoe leather express.
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Speaker 5: I can still get this shoe leather you know what
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I mean. It's like the important things are.
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Speaker 1: We all have We both have our health, and it's
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like and that's the that's the important things. It's like,
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you know, not having enough gas to drive down the street,
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Oh gee wow, I think I can survive that.
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Speaker 5: And you have a.
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Speaker 4: Car right and right, it might it might not have
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gas in it, but I got one.
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Speaker 1: You know, if I got one right, it's like, yeah,
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we could get into more more of the politics, because
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there's all There was something I saw one time on
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social media where it said that there's always somebody has
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something less right.
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Speaker 5: That's good, so careful for.
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Speaker 1: What we do have. So you're you're you've taken all
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the all these experiences and you're trying to build them
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into what appears to be like a coaching process and
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you're trying to help people live better. So let's talk
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about that for a second.
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Speaker 5: Yep.
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Speaker 4: So, so the term coach, right, I'll start by saying
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there was a part of my career where I really
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embraced that idea concept and title, you know. And at
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the time, I was actually coaching musicians on how to
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grow on social media, to grow their brand and be
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intentional to build an audience online. So I was doing
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that for a while and it was a profitable business.
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When my brother Kevin passed away, I realized that I
16:51
was pouring all of my energy into this thing that
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wasn't bringing me joy anymore. It was actually becoming a
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bit of a drag because I guess my audience, the musicians,
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especially rappers and producers, they weren't the biggest spenders. And
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I realized after my brother passed that I was like,
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more than anything, I found myself just doing like sales
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calls the whole time instead of actually serving and helping people.
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So at that point I closed the faucet on the
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idea of me being a coach. I said, like, I
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don't want to do that anymore. I just want to
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serve and I don't care how much money that thing made.
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Right now, I need to look at my time, and
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because my brother has two young daughters, you know, like
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I want to make sure that right now, in this moment,
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that I'm intentional about my time.
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Speaker 5: So I did what I call a joy audit.
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Speaker 4: There's another version of it out there called the Life
17:46
Audit by a woman, and i'm reading her book now.
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Speaker 5: I can't think of her name.
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Speaker 4: But my concept of the joy audit was just me
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trying to audit my time to figure out where am
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I pouring my joy?
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Speaker 5: And something remarkable happened. Michael.
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Speaker 4: I was while I was doing this exercise over the
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course of a couple of days, I was trying to
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find a way to simplify it because it had become
18:08
really a schedule. At five o'clock, you wake up. At
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five fifteen, you brush your teeth. I five thirty, you
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make a sandwich. It was just like it was pretty
18:15
much a block schedule. So I wanted to find a
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way to make it simple. And as I was making
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a sandwich one morning and getting ready for work, it
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hit me and I said, I'm creating. I'm creating this sandwich.
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I'm not making a sandwich. I'm actually having a form
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of artistic expression by creating something right right, So create, right, connect,
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and contribute is what I came up with, these three
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pillars to really.
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Speaker 5: Simplify my joy audit.
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Speaker 4: So if I was doing something and it didn't check
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one of those boxes, it was out. It was getting
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cut out. If it was a person, place, or thing,
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it was done. And that helped me to get where
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I am now.
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Speaker 5: Where not.
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Speaker 4: I'm not coaching now, I'm just serving mission driven organizations.
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I'm serving nonprofit organizations. I'm serving for profits that have
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missions and purpose. So my work is very much, Hey,
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how can I help the people who are trying to
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make an impact? And how can I amplify their reach
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and and stretch their message across the world?
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Speaker 1: Right right? With a bunch of friends, we were we
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were we're all talking and we were discussing our idea
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of success, and we all came up with the one
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thing that our idea of success is who did we
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impact today? It wasn't about the dollars and cents, it
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was who do we impact today?
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Speaker 5: Mm hmm that's good.
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Speaker 1: So, yeah, how is this making? Because because I knew that,
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I thought that's a you were kind of getting at
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with the the connect uh connect, contribute and create, wasn't it?
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Speaker 5: Yes, sir?
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Speaker 1: Yeah, okay, I thought that's what you were getting at.
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So it's so, how are you impacting people with with
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what you're doing.
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Speaker 5: Yep. So there's a lot of ways. I'll start by saying.
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Speaker 4: That there's a book by Rick Warren. I think it's
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called Find Your Purpose or something like that, and my
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and my wife got it from me a couple of
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years ago, and it helped me to kind of clarify,
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you know, what I was doing and really like, I'm
20:40
doing the work of a higher power. So whatever people
20:43
believe in, if they're atheist, whatever it is, they might
20:46
believe in their family, you know, their their family code,
20:50
whatever it is that your purpose is. I realized that
20:53
my purpose wasn't so much Hey how can I like
20:55
teach people about social media?
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Speaker 5: Hey? How can I make music?
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Speaker 4: It was like, no, how can I be an instrument
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for the highest power? Like can I operate in a
21:05
space where my service is defined by the work that I'm.
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Speaker 5: Doing for a higher power?
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Speaker 4: And with that, how I've been able to help people
21:13
is really through my ability to you know, help them
21:18
optimize their social media and that's my passion. That's where
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I do my day work with local government, that's what
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my agency is all about. And even for my personal
21:29
brand as well as my I have a Sports Network
21:33
that I that I do NBA content, even that that
21:37
was you know, created during this time of you know,
21:42
healing of my brother's passing. When I close the faucet
21:45
on my coaching business, I open up my my facet
21:49
of creativity. And that is another way that I serve
21:52
people through shared interest, creating community through shared interest. So
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that's just a few ways that I believe I'm being
22:01
called to serve people. And the biggest one that I'm
22:05
really excited about.
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Speaker 5: I've been putting.
22:09
Speaker 4: Off volunteering at my local church and there was a
22:13
call about two years ago from our leader that hey,
22:16
we need guys for elementary school.
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Speaker 3: Guys.
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Speaker 4: We need you because we don't have any guys there,
22:23
any adult males. They're being led by teenagers. They're being
22:26
led by women, which is fine, but for young men
22:31
sometimes it works better for kids to have a man
22:35
leading their group. So I put it off for two years, Michael,
22:38
I ignored it, and finally I just woke up one
22:41
morning and I was like, I gotta stop playing myself
22:44
because I have experience in youth development. I have a son,
22:49
and if they're kids that need me to show up
22:51
every Sunday morning to lead their Bible class.
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Speaker 5: Then so be it.
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Speaker 4: And that's my latest contribution again, but this is for
22:59
me doing it as an active service, operating for high power.
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Speaker 1: There you go, that's and that's really what it's all about, right, yeah, yep, so,
23:13
but sometimes sometimes it takes us a little while to
23:16
come around to Okay, yeah, I guess I gotta do this.
23:21
I guess I should listen to you're.
23:25
Speaker 5: In my head. That was total.
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Speaker 4: I was like, God, I gotta do And honestly, again,
23:30
I was being selfish.
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Speaker 5: I was being worldly.
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Speaker 4: I was thinking about my time, my time, but really
23:38
is it my time? It's not my time, you know,
23:41
it's you know, I'm here operating for the future of
23:48
you know, all of God's children, but especially mine. So
23:52
what kind of example do I look like for my
23:54
son if I'm sitting here every Sunday going and coming
23:58
receiving but not get given. And he he knows that
24:02
they need volunteers and my son. I made my son
24:04
volunteer with me the first time. Michael, my my like
24:07
test run. I was like, you're coming with me to
24:08
see because I also want to just say, just plant
24:12
seeds early. You know, there's no telling how long I'm
24:14
gonna have the privilege of being here with him in
24:17
person to lead him and love him. But while I'm here,
24:22
I'm dropping seeds and breadcrumbs for him to just lead
24:25
him down his path.
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Speaker 5: Mm hmm.
24:29
Speaker 1: Yeah, that's important. Important you say that, because everybody's got
24:33
to find their own path, right.
24:35
Speaker 5: Exactly, Everyone's got their own path.
24:38
Speaker 1: Yeah. So to only creativity part, what is it the
24:50
that that you personally are creating that keeps you fueled?
24:57
Speaker 4: Right back to that joy audit, I realized that I was,
25:02
you know, you know how they make these like stack sandwiches,
25:06
like big macs, or like triple deck of sandwiches.
25:09
Speaker 5: I realized that I.
25:10
Speaker 4: Had like a quadruple deck of creativity, and inside of that,
25:15
there was no space for my marriage, There was no
25:19
space for my kids. It had gotten the creativity bucket
25:24
had overflown, like overgrown.
25:26
Speaker 5: It was too much, right, it was overflowing, it was
25:29
too much.
25:30
Speaker 4: So what I did recently was I trim back and
25:33
I created seasons for my creativity.
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Speaker 5: So currently the things that I'm working on are two podcasts.
25:41
Speaker 4: One is called land the Talk, where I interview people
25:45
who are subject matter experts in their space. Also I
25:49
interview a bunch of speakers and then I do solo
25:53
episodes where I teach about social media marketing things like that.
25:57
So it's really designed for leaders and public speakers. That's
26:02
the audience that we're serving. But that project I'm doing
26:08
on a seasonal basis now when I was doing a
26:11
year round play. So now it'll restart in January and
26:15
then it'll end probably in about June. The second creative
26:19
project I'm working on I spoke about it earlier is
26:22
my fantasy basketball channel. It's called the Believe In Fantasy
26:24
Basketball Channel. It's a part of a podcast network called
26:27
the Believe Network. Really proud of that, been doing it
26:30
for five years. It was created when I was going
26:33
through that situation with my brother, and the show is
26:35
dedicated to him. I sometimes feel Michael like he's with
26:39
me when we're cracking jokes and laughing on the podcast.
26:41
I feel like he's sitting right here next to me,
26:43
because he was a bit of a comedian and it
26:46
warms my heart that we can still keep that going.
26:49
Before he passed away, while on his deathbed, we were
26:52
planning his launch.
26:54
Speaker 5: Of his gaming channel. He was going to do a
26:58
gaming channel and.
27:02
Speaker 4: He dreamed of being like a YouTuber and we were
27:05
like planning it, talking about it. I created a logo
27:09
for him and everything, and.
27:12
Speaker 5: While he was in the hospital me not know.
27:14
Speaker 4: I didn't know my brother was gonna die, but I
27:16
secretly went off and started this podcast about I want
27:20
to say, two weeks before he passed away. He never
27:22
got to hear about it, see it. So every time
27:26
I do it, it's for him, you know. So that's
27:28
my second creative.
27:31
Speaker 5: Venture.
27:32
Speaker 4: And then the other part of it is just like
27:35
being a dad is a a creativity for me too,
27:38
Like sometimes just the thing, especially with my seven year old.
27:41
Speaker 5: I have a seven year old daughter. I haven't spoken
27:43
about her yet, but she is a pistol. She's like,
27:49
she's so fun.
27:50
Speaker 4: She does cheerleading, soccer, dance, she just got a music class, tennis,
27:56
so she's trying all of the things and just being
27:58
her dad, I have to be creative.
28:00
Speaker 1: Oh yeah, yeah, yeah. It was something that that I
28:07
was I always like being creative with with with my kids.
28:10
Speaker 5: You know.
28:10
Speaker 1: That was one of the highlights of the day. Doing
28:15
something that even though with something something silly is uh
28:20
uh telling reading a couple of lines out of the
28:23
book and then creating a whole new story about that
28:26
set of characters, you know. Yeah, so yeah.
28:32
Speaker 4: It's beautiful and you just got to pour into it
28:34
because especially you know, as you know, Michael, the time
28:38
goes by so fast, like they're they're in your arms
28:42
one day and they're off to college the next, you know.
28:44
And I think for my little girl, she's she's like me,
28:50
just way more outspoken than I ever was at that age.
28:53
But she will make up anything about like she would
28:56
make a game up with anything like a piece of paper,
29:00
like a cap, she'll like turn it into a village,
29:03
a castle. So that level of creativity I just try
29:07
to pour into her.
29:08
Speaker 5: But also I'm being inspired as well.
29:11
Speaker 1: Yeah there you go, there you go, right, Yeah, so
29:16
your your service to her is actually feeding some of
29:20
the things that you need yourself, right.
29:22
Speaker 4: So absolutely, And that's with my kids when we talk
29:25
about create, connect, and contribute. I'm getting to do all
29:30
three with them in a way, you know what I mean.
29:31
So it's like, depending on the day, you know, I
29:34
could be doing all three. So there's a lot of
29:36
overlap with those pillars.
29:38
Speaker 1: Yeah. So all right, so how are you using this
29:43
whole process to connect with. If we talked a little
29:47
bit about your volunteering at the church and what other
29:50
ways are you connecting with people, because I mean these
29:53
are your pillars in you know, so so how else
29:58
are you connecting?
30:00
Speaker 5: Yup?
30:01
Speaker 4: So you know, I recently wrote a book called Social
30:04
Media Sync, a Framework for Intentional Human Connection in.
30:08
Speaker 5: The AI Era.
30:10
Speaker 4: My work, Michael over the last year has been deeply
30:16
rooted in human connection and what does that look like
30:19
specifically online? So a lot of my human connections I'm
30:24
trying to foster those in the digital space because this
30:29
limitless reach to impact people, and I think that sometimes
30:32
folks can't really wrap their head around it where we
30:35
were twenty thirty years ago to where we are today.
30:38
Speaker 5: We can literally like.
30:40
Speaker 4: Have our commercial on television right now. Right If I
30:44
had like two hundred bucks and I was like, I
30:47
want my ad or my message to show up on
30:51
someone's TV in New Brunswick, New Jersey, I could do that.
30:57
So I think that a part of my mission when
31:00
it comes to connecting with folks is making sure that
31:03
we're prioritizing human connection where there is a way that
31:09
in this current climate of AI driven content, some would
31:16
say AI sludge right, that we have the opportunity to
31:21
refine our messages and lean into our humanity, and with
31:26
that we can build authentic and real connections. The person
31:30
that you met online might turn into a potential partner.
31:34
That person that you meet online might turn into a
31:37
potential client. Bigger than that, the person you meet online
31:41
might actually become a real life, in person friend or supporter.
31:45
So that's where I really try to focus in on
31:49
my connections right now because of the nature of my work.
31:52
Speaker 1: Right right l there's a lot of talk about AI
31:57
of course and everything, and it's it's I've even heard
32:07
some some comments like AI is going to lead to
32:10
the to the surface of the Antichrist whatever. Okay, fine,
32:16
I don't think the AI in of itself as all
32:19
that can't It's up to the person, the human being
32:26
behind the AI that's that's going to do whatever it's
32:30
going to do. But what I have seen is on
32:35
social media that one of our global leaders is using
32:42
AI driven content to tell untruths or to to it's
32:51
a So how do you feel about using AI? What
32:55
what sort of limitations should we be looking to use
32:58
it in in our own messages so that we are
33:00
always delivering our true and authentic message.
33:05
Speaker 4: I love this question. This is a this is gonna
33:07
be a clip. This is so good, Michael. So, I
33:11
can't speak to our leaders, right, and I can't speak
33:14
to people who weaponize AI. Like any other digital tool,
33:21
this can be weaponized, right. So for years there's been
33:25
propaganda in cartoons written. You get scam texts every day.
33:31
People are going to weaponize anything that's out there. AI
33:34
is just the biggest, biggest target right now because it's
33:37
new and also it's so powerful, right. So the difference
33:41
between doing a cartoon on AI versus hand drawing it
33:45
is that your output can be increased, like at a
33:49
high level, you could increase your output by one hundred
33:52
times using a.
33:53
Speaker 5: Tool like AI. So I'll start with that.
33:55
Speaker 4: How can we make sure that we maintain our authentic
34:00
I'll share a quick story. So recently from my fantasy
34:04
basketball channel, we started leveraging the use of AI influencers.
34:10
For folks who don't know, AI influencers are pretty much
34:14
computer generated people who are like the face of brands
34:19
and organizations where we have influencers on TikTok, for example,
34:24
who get paid to sell tooth pass and you know,
34:27
and and promote restaurants the same way. Now with the
34:32
you know, the rise of AI, we actually have the
34:35
technology to create digital versions of people, original people that
34:40
don't exist, or sometimes people that are inspired.
34:44
Speaker 5: They are also clones.
34:45
Speaker 4: I could clone myself if I wanted to, So we
34:47
have that technology now. So I am testing a bunch
34:51
of stuff for our new season, which starts up really soon.
34:54
Speaker 5: And one of them is this AI influencer. Her name
34:57
is Tanya.
34:58
Speaker 4: So Tanya is literally like on our channel saying things
35:01
like hey, like make sure you sign up, Hey, you
35:05
know which player do you like? And we got a
35:08
response from a person in the space who we really respect,
35:12
and she was like that, She asks, can't we do
35:18
something else?
35:19
Speaker 5: Like can't you promote in another way?
35:22
Speaker 4: And my you know response to her was we're testing
35:25
a lot of stuff right now and we'll see how.
35:28
Speaker 5: It goes and we'll go from there.
35:30
Speaker 4: And her angle was, I believe it's going to compromise
35:36
your authenticity, which is a valid point, right because my
35:40
brand is now being promoted by a computer. So my
35:46
response to her was, we'll see how the community, you know,
35:49
feels about it, But thank you for your input. Always
35:52
show gratitude for the input we did. We ask people
35:56
in our discoord server, which has a few thousand people,
35:59
what did they think think about Tanya? And everybody seems
36:01
to like her. They're like, oh my gosh, like she's
36:03
so funny, Like it's cool. I love that you're trying
36:06
new stuff. So we're always gonna have people that don't
36:10
like something, and you're always gonna have people that like something,
36:14
and you might have some people in the middle.
36:16
Speaker 5: Right, what I would say to you is, as.
36:19
Speaker 6: Long as you are rooted in your morals, your values,
36:23
as long as I don't have Tanya going out here
36:26
talking crazy, you know, disrespecting people, or you lying or
36:31
making stuff up telling them that they're gonna win five
36:33
million dollars when I know it's not true.
36:35
Speaker 5: As long as she's in line with my values and she's.
36:38
Speaker 4: An extension of me, it's I would equate it to
36:42
using a tool like email.
36:44
Speaker 5: When I write an email.
36:45
Speaker 4: I'm sending it and I just use the tool to
36:47
deliver my message. If we can shift our mindset around
36:52
it as opposed to like this thing that is gonna
36:54
hurt us, as opposed to this tool that can potentially
36:58
allow a new audience member or new person to receive
37:03
our content because that's their preferred method.
37:05
Speaker 5: Or medium, then it'll totally shift the game.
37:08
Speaker 1: Yeah, yeah, I agree. Agree, we can't allow the AI
37:14
to eliminate our humanity, you know.
37:17
Speaker 4: Yeah, And when she talks the first video, I didn't
37:20
say Tanya was AI, but because that person reached out
37:26
to me, I was like, that's right. So in the
37:28
next video, Michael, Tanya's first line was, Oh, I'm sorry,
37:33
did I forget to introduce myself. My name is Tanya,
37:36
the official AI influencer for Believing Fantasy. You know, I
37:40
only have three changes of clothes, so don't judge me.
37:43
And I made some jokes. The same lady responded in
37:46
the comments, Oh, I like what you did here with
37:49
that one that made it pretty funny.
37:50
Speaker 5: This is not bad.
37:51
Speaker 4: So the point is is that it's okay to listen
37:55
to your audience to say, like you know what, let's
37:57
be more transparent so we can lean into our authenticity
38:00
so our true voice makes it through.
38:03
Speaker 1: Right. I agree. I like that we in our own
38:12
business with editing and things like that, we use AI
38:16
to clean things up, you know, you know, make things
38:21
sound clearer, so or look clearer.
38:24
Speaker 4: So yeah, yep, And people have Alexa and you know
38:29
the different apps that they have that they're talking to
38:31
Siri on their phone. I think what for creative specifically
38:37
for writers, photographers, filmmakers, there's some of them feel threatened
38:45
by the tool, believing that the tool can somehow replace them.
38:49
And what I would challenge folks to do is ask yourself,
38:52
where do you value yourself? Like, I know, there is
38:56
no computer that can replace me. There's no computer that
39:01
can replace me. Like it might mimic me, it might try,
39:04
but I am a one of one and you are too, right.
39:07
So it's like with that, we have to really take
39:11
stock of our value before we consider that some tool
39:15
can replace the value that you bring to the table.
39:18
The key is learn the tool and leverage it to
39:21
just make you better.
39:23
Speaker 1: Yeah, yeah, you know that's exactly it. So okay, because
39:29
we're sharting around our time, It's like we get going
39:32
on things and then next thing you know, oh, the
39:34
clock's taken down. If you had the opportunity to use
39:41
your message to create a better world, what would that
39:46
world look like and how would your message do that?
39:52
Speaker 4: It's something that I tell my children all the time
39:55
it is to just lead with gratitude, lead with I
40:00
think in this world, especially like I'm a New York
40:03
City kid, I'm born to raise in New York, it
40:06
could be such a volatile environment. You know, people are
40:09
moving fast, You're not moving fast enough. Get out of
40:12
their way.
40:12
Speaker 5: Let me beat my horn.
40:13
Speaker 4: And it's like I think, like you know, in this
40:16
nation right now, a little kindness would go a long way.
40:21
So I think that's what I would want that world
40:24
to look like, a world where we all prioritized gratitude.
40:29
You can't say thank you enough, like it's okay to
40:32
say thank you.
40:33
Speaker 5: For the smallest things in the largest things. Kindness is
40:36
something that you can't overdose on, right.
40:40
Speaker 4: And also I think the last piece would just be respect,
40:43
respect for each other, especially for our our immediate family,
40:48
because I think sometimes in the you know, in life
40:52
and just the day to day, sometimes we lose sight
40:54
on that. I'm guilty of that. Where sometimes I might
40:57
talk crazy to my fifteen year old. He doesn't just
41:00
that he deserves the same respect that I would give
41:02
a police officer, you know what I mean. And when
41:05
I have an important message to relate to him, I
41:07
can package it in a way where it can be
41:09
respectful yet stern. So those are the things, respect, gratitude,
41:13
and kindness.
41:14
Speaker 1: Yeah. Yeah, I'm gonna grandstand for a second here on
41:20
this one because you you brought it up right, you know,
41:23
in our current political status and everything, because believe it
41:28
or not, what's happening in Washington, d c. Effects Ottawa, Ontario,
41:35
and you know, because we're neighbors. Our countries are neighbors, right,
41:41
So instead of bashing the the other side so often
41:48
that I think what we need to do is offer
41:50
the offer each side that kindness, you know, and things
41:57
will start to come around, you know.
42:00
Speaker 5: Yeah, I agree, I agree.
42:02
Speaker 4: I think that right now in this country, like there's
42:06
a bigger divide than I've ever seen. I've never seen
42:10
the country like this, and you know, I'm in my
42:12
mid for my late forties and I've never seen the
42:16
country the way it is.
42:18
Speaker 5: So I agree with you, Michael.
42:20
Speaker 1: Yeah, all right, So best for use to get a
42:24
hold of you and work with you.
42:26
Speaker 4: Yes, So I like to leave with giving a gift.
42:30
So I have a gift for your audience if they
42:32
visit Landthtalk dot dot com.
42:36
Speaker 5: Land The Talk dot com.
42:38
Speaker 4: I'm giving away what we call our Social Media Sink
42:41
bundle includes two free ebooks about social media social media marketing,
42:45
as well as a.
42:47
Speaker 5: Preview to my book Social Media Sink.
42:50
Speaker 4: It will include the forward as well as the introduction
42:53
and the first chapter. And if you want to get
42:56
in contact with me, once you sign up at landotalk
42:58
dot com, if you respond to the first email you
43:01
get once on the list, I'll respond to it. I
43:03
answer all of my emails. Just reach out to me
43:05
if you have any questions or if you want to
43:07
connect further.
43:09
Speaker 1: All right, all right, thank you, Thank you Robin, and
43:12
thank you everybody for listening, and we'll see you next time.
43:16
Speaker 5: Thanks.
43:17
Speaker 1: Thanks, help us.
44:02
Speaker 2: A reason to.
44:10
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44:20
Wait so she got to.
45:40
Speaker 1: The show has been produced by Depictions Media. Please contact
45:45
us at Depictions dot media for more information.