Latest / Tecuento / Tecuento T3 P17 - Romina Musetto - Recursos Humanos Experiencia
Transcript
- 0:01I call a program to share. Drive Daniel Bilinsonic Friday Vitrice to fourteen hours
- 0:12on radio Trento with the stories s the To the golds the galleras will come.
- 0:46I write my way without thinking, without thinking where trade are different chaños.
- 1:04Highlight hello, friends, how you are, what you say good morning,
- 1:10good afternoon, good evening, according to where you are listening in our
- 1:15greeting. Here we start a new Friday. From the top studio of the
- 1:23radio Treintopic, Radio tres Media number one in Argentina was a Buenos Aires,
- 1:30rainy, stormy, ugly, as we would say. One accompanies the operation
- 1:36and musicalization Juan Greco and is already available to you phones on 11 twenty-
- 1:49six forty- two, twenty forty- two, to connect us and if
- 1:53you speak from the outside before putting the prefix plus fifty- four nine and
- 2:01is also with us. I saw zum, licensed Romina Muset How about Romina?
- 2:07How are you, Hi, Daniel, how are you? Good afternoon
- 2:10well, you hear me well, yes, yes, you, me,
- 2:15yes perfect here friend Juan Hacer Lopez will do the impossible for us all to
- 2:20listen. Romina is a graduate in labor relations, no yes, labor relations
- 2:30and head of human resources. That' s very good. It' s
- 2:39already ruminating how you embraced this profession, how you got into the profession.
- 2:45You believe me, I' m telling you, by any chance, yes,
- 2:51it could be more than by chance. I think if we analyze life
- 2:53it took you yes, yes, that' s what I' m ten
- 3:00and six years old. I' ll tell you very briefly. I started
- 3:01working at McDonald' s Gold Narcos. They gave me my first steps in
- 3:07what is leadership and then I studied law. Well, in the middle of
- 3:16it, I switched jobs to a health care company, and since I wasn
- 3:23' t assigned school schedules, I spent a partner of mine working with me.
- 3:30She tells me about her human resources career and when she shows me the
- 3:36show, I fell in love. I fell in love with this race.
- 3:39Well, I went to school and in five years she was a graduate in
- 3:46labor relations. It hasn' t gone so bad, luckily, and it
- 3:51' s a career that' s exciting, it' s beautiful and every
- 3:58day I learn new things I fall in love more. Yeah, well,
- 4:02I' m telling you, I don' t know if most of them,
- 4:10but they' re different, times, but whenever they work. That
- 4:15life takes you, because you were in law, you left here, I
- 4:18was in engineering, engineering and I went to human resources as well. It
- 4:29' s shipping. Also that a change, not that yes, we were
- 4:32just talking to the director of the radio that one chooses professions, chooses situations,
- 4:40careers, professions trades, but life, somehow, through time, through
- 4:46children, is accommodating you. It' s like every step you take is
- 4:54learning, as you say, every time I study something, I see something
- 4:58practical, something made me fall in love more. Yes, in that sense,
- 5:03to see if you think that people know a lot about human relations or
- 5:12labor relations. I don' t think so. I believe that, just
- 5:16as I did, I came one day on the basis of ignorance, to
- 5:23approach this race. Today it continues to happen that people don' t know
- 5:27what a career in labor relations is or what a human resources department does.
- 5:34Today, the word human resources department is no longer in use. Today we
- 5:39are a department of management, of talent of culture and talent of human capital.
- 5:46He' s gone through history mutating a lot. The name of our
- 5:49staff office that I had there. It' s been a long time since
- 5:56my grandmother was in her factory. Let' s say no, but if
- 6:00you want to tell it briefly about what it is in labor relations or what
- 6:04human resources are, give it briefly is a department within the companies that manages
- 6:14everything related to the people that make up that organization, that institution. We,
- 6:21in human resources, take care, from the search of the staff,
- 6:28to make that match between the best candidate and what the company needs to do
- 6:39all the income, train it, train it, discover that future leader who
- 6:46could come to occupy a leadership role or give a change within the organization,
- 6:53promotion, payroll administration and the ugliest or most unpleasant part, s s s
- 6:59s s ons here us in human resources, which is the dismissal of personnel,
- 7:01but in reality we dedicate ourselves to the whole history of the person within
- 7:09the company, from starting until it leaves is well yes. Each organization has
- 7:18its line in our time called us midwives and undertakers. Look, because the
- 7:30midwife gives the joy, comes to light something, comes a job, gives
- 7:33me a job well barbarous. And buryers because you have that now with the
- 7:41new techniques, has changed. There is now more annual semi- annual evaluation.
- 7:47It' s like the person is feeling how his or her step in
- 7:51the life of the organization is going. What improvements part, what things not
- 7:56clear, but it is a warning if you the evaluations come against you and
- 8:01tell you better eye to this, better the day I told you. Look,
- 8:05you' re gonna look at us. But from the door outside the
- 8:09door. It was before harder in the sense that of course, our profession
- 8:16was born with kapanga. The kapangar was the one that led the group to
- 8:24find out about things, to carry, to drive, to stay, to
- 8:30go and if you protested, to kill and if not, the time was
- 8:33changing. Then you say now we are human capital, human resources. In
- 8:39another time, the human relations line to Europe will rage. For example,
- 8:50I came out of the Catholic and it is a line to Europe or industrial
- 8:54relations, which was clear my subject the same matter, everything touches the same
- 9:01thing, you are in the same thing. But that was the case,
- 9:07and the fact that people today, in the anticipation of the program I said,
- 9:13is a profession that is not much talked about, but everyone, at
- 9:16some point in our life, has it in mind. Why, because they
- 9:22just give me the joy of selecting me, they make it easier for me
- 9:28to train as you are doing and then what happens. And well, every
- 9:31month I have a soil receipt that has a processing, a complexity. It
- 9:37' s the same as making workable. People say ah they fight, yes,
- 9:41no, no, but it has a whole reality, a background,
- 9:50a backstage, as the artists tell it, which is patient, totally disabling.
- 9:58You' re the one from where you' re also in charge or
- 10:03the lawyer' s in charge. Yeah, actually, we have a generalist
- 10:05human resources department. Then we do everything that is, both human and labor
- 10:11resources. We all do it together. It' s okay, it'
- 10:16s okay there that subdivision within the company, because it' s a very
- 10:22small company, it doesn' t matter. But there are people, yes,
- 10:24there are people who live You' re the one who has this or
- 10:31you' re the department. They are the ones who have the timing of
- 10:35each other' s life because, because what happens in the house is reflected
- 10:43in the work and if I know how the person is, how can it
- 10:48be the question would be of the one who saw that program. You studied
- 10:56these five years and went to practice the profession. Yes, they met your
- 11:07expectations. They did accomplish much more than I expected. This is a race
- 11:15that surprised me, day by day, more and more. Obviously, to
- 11:20keep surprising me more and more, I didn' t stop studying either.
- 11:26It is a race that evolves much after day or year after year. So,
- 11:31from the rigid part we know of human resources, I had to learn
- 11:35a soft part too, to put it that way and in turn, I
- 11:41also studied everything that is executive coach, labor coach and ontological. But yes,
- 11:50this is a race that met my expectations. As vice at this time
- 12:00in the profession the insertion to see I saw say insertion, but I am
- 12:05saying it wrong. How is the percentage of men and women and in our
- 12:16category I work in the health field, we are more percentage of women,
- 12:24but at the population level than men. And more so in what is all
- 12:31that is leadership itself. Today, many companies choose more women to lead their
- 12:37teams than men, either because we are better at managing the house and that
- 12:43could be transferred to the companies. And every day that passes the female leadership
- 12:52is becoming more and more incorporated. Yeah, you know, I' m
- 12:58not gonna tell you lu' s not okay. It is the reality,
- 13:03but it always was. You know it was always like that. When,
- 13:11when I entered a classroom of forty- eight, we were two men,
- 13:18yes, the rest of women. Well, when I did the race,
- 13:22I always tell. That happened to me in my bachelor' s degree We
- 13:30were ten women and four men. Then led to the role of lederazgo.
- 13:35When we meet heads of human resources, from different sides or from different companies.
- 13:41I mean, the same thing happens to me, too. The female
- 13:45role is the one that occupies more positions than men, which obviously fills one
- 13:52with satisfaction. Yeah, yeah, yeah. So there are characteristics in the
- 13:58woman who wears that is fine. As you say, you' ll manage
- 14:07the house well. Not only do they manage the house well, but they
- 14:13have a perception of reality. I would say with a fine tuning, much
- 14:22finer than a man' s, an intuition. We' ve got some
- 14:30things that' s amazing. Yeah, plus, it' s not easy
- 14:37dealing with a woman now for everything very cute, human resources, everything else.
- 14:46But when he' s a person with a person who comes to speak
- 14:50to you, a collaborator, a collaborator, sometimes in man, it'
- 14:58s like the face exposes him, the situation of the man of resources.
- 15:03Hey, or else you' ll see the quijotes. I' ve had
- 15:07partners. Unfortunately, after this one of the quixoteadas went wrong and ended up
- 15:13in chacarita. But when someone tells them, look, it' s not
- 15:20around. And sometimes the man goes that way, the woman doesn' t.
- 15:24The woman looks not for anything. They' re multifunction, if they
- 15:31see the look a b SDF they get to the z and then they go
- 15:37over a little bit and we' re still going to take clear no,
- 15:41and in the day- to- day and then we' re in the
- 15:52EC we still saw or many conflicts. Yeah, we' ve been through
- 15:58a lot of conflicts. I have lived two kinds of experiences in the different
- 16:02institutions where I have worked. But it is as you say we women or
- 16:08at least I, at the time of making a decision in the face of
- 16:14a problem, represent many possible solutions and on the basis of what is programmed
- 16:22the course of the problem is the final decision that is made. Obviously,
- 16:29always thinking about the benefit or looking for a balance in the benefit of the
- 16:33company and the employee in itself, because that collaborator who has this problem with
- 16:40the company also has a problem like you just seeing family or work sayings that
- 16:48leads him to manifest himself in that way and to understand a little the whole
- 16:55context is the one that helps you to give the best solution to the problem.
- 17:00What a situation it was that gave you the most satisfaction in the profession,
- 17:07a fact, something an anecdote. I believe that when you dedicate yourself
- 17:17to hiring people, to giving work to the other and when that other one
- 17:26has a performance in the company or when you manage to see that that is
- 17:32a future leader and that you did not make a mistake in his choice,
- 17:37it is a daily satisfaction. Beyond, obviously, the professional growth I have,
- 17:41because, obviously, that fills me with satisfaction. If I looked back
- 17:48at my career and saw how I grew up, I was filled with satisfaction
- 17:52every day. But when you work with five hundred people or more and see
- 17:57that the team responds or when your work team itself manages to merge in such
- 18:07a way that all they have is good results and achievements. It is a
- 18:11daily satisfaction. How your team is armed. My team is armed by a
- 18:19salary literator and three analysts, three analysts, or rather, two analysts and
- 18:30a staff manager and me as a leader. But actually, we all do
- 18:38everything. When the potatoes burn, we roll up and get the job done.
- 18:48We really have a very nice work team. I conformed it or we
- 18:55complement each other quite well as a team of work. The organization' s
- 19:03got your back. Yeah, luckily, yeah, they listen to you,
- 19:11yeah, they listen to me. And it' s a very familiar place.
- 19:15I' m used to working in big companies. It took me a
- 19:22long time to adapt to this change from leaving a corporate organization to come to
- 19:33a family sanatorium. But it' s like it' s really a family
- 19:40and it' s cute and it feels nice when you have some problem or
- 19:45some difficulty, knowing that we all count among ourselves and that problems every day
- 19:51we' re going to have work problems, but then we' re people
- 19:57who want good for the institution, because it' s the one who pays
- 20:03us the salary every day, every month better said. I was already writing
- 20:07myself down every day. Let' s still imagine, but we' re
- 20:14a nice family, it' s really nice. All right? All right?
- 20:17All right? All right? You made me laugh and you asked me
- 20:22the question. I asked you about the team how they listened to you in
- 20:33these times that we' re going through without going into political issues and so
- 20:40on, that' s not our vibe, how the institution is. There
- 20:45' s some risk there' s something. She' s having a good
- 20:48time, because she' s stuck to her staff. We always try to
- 20:53maintain a narrow structure of staff notation. I will not deny that the economic
- 21:03particularity that is being lived today affects us, obviously and it is up to
- 21:10us to adjust as one is right at home. I don' t know
- 21:15for example, I, until last year or until the middle of last year,
- 21:19paid for the psychologist every month well, when I started adjusting I stopped
- 21:26going to the psychologist. I don' t know the one who bought a
- 21:33brand of recognized soda, started taking a second line brand and in the sanatorium
- 21:38the exact same thing happened. When, obviously, you have the possibility to
- 21:44spend a little more, you do it and when you have to adjust and
- 21:52optimize absolutely everything, you also do it as in a house, exactly the
- 21:55same. And I linked her to the union. How well it goes well,
- 22:03well, what it knows is overcome if the Secretary General what it is
- 22:12to give not to see if I say give yes, to think that we
- 22:22met as boys and work also to no. No, you don' t
- 22:29learn, you have to look at that man. You can say a lot
- 22:32of things. No yes, of the trade unionists of everything and our intruder
- 22:37has a lot of them as well. Let us not say this is not
- 22:42a position for all who listen to us, neither criticism nor praise, but
- 22:48we are talking to a human resources professional who has one to carry a complexity
- 22:57of a human group. The trade unionist has to carry the same complexity,
- 23:06yes, but with a different pressure, which is always a requirement of the
- 23:12bases for want more, although the other party will say yes that no.
- 23:19And in that management that they do who doesn' t give it to you
- 23:26the University of the street gives it to you, the street as it is
- 23:32then you have to be seeing. That' s why I take to finding
- 23:37their magic, their minuses, observing their strategies. And the truth is that
- 23:44for these guys who are already veterans like me, staying in those positions is
- 23:49an interesting doll to have an impressive political waist when moving forward, when backing
- 23:59back, or you mentioned it, that is, while human resources also have
- 24:03to develop it. Their role is similar to other characteristics. What happens is
- 24:11that in the organization you play with rules and with parameters that force you.
- 24:21Let' s say, the court is marked. You can go that way,
- 24:26this way, but you can' t get out of that. You
- 24:30can make variants in the trade union field, although they have parameters, they
- 24:40do not have a marked court, because there are several courts where they play
- 24:45bigger, more girls, independent, not independent. In that sense, what
- 24:49was the ugliest situation that you lived or uncomfortable at the union level. No,
- 24:59no, in general your professional. So we told the guys on the
- 25:02side to sound exciting, but not yours or what a professional we' d
- 25:08do in that field. It' s something that I think, as long
- 25:15as years of profession go by, I won' t be able to change
- 25:18it. If I have to fire someone to get to the holiday dates from
- 25:25mid- December. It costs me a lot, that is, I do,
- 25:37because obviously I respect company decisions, but it costs me a lot.
- 25:41It' s something I' ve been doing for years. Today, however,
- 25:45I can' t, I can' t, that is to say,
- 25:51because I insist that I have no other but if I could avoid it,
- 25:56or that I would avoid it, what happens is that his hand is
- 25:59not mechanical. It' s a mechanical situation. You are the part that
- 26:03often forget that I am human, too. That' s not why,
- 26:07no, they' re not human issues. In addition, the end of
- 26:12the year celebrations date, we are about to reach the goal that I take
- 26:18the other year and keep the job, because some do not say, others
- 26:26do, the end of the year. There are balances at all times,
- 26:27everywhere. You do biannual annual evaluations, we do performance separation month by month
- 26:40in the trial period is fine, yes and then yes. Obviously, to
- 26:48do a job requalification on some points, we do annual prayers and there is
- 26:56evolution. Yeah, that' s important. Okay. That' s what
- 27:00I was telling you. If you are doing as a return that is not
- 27:06positive, more or less, the person is feeling what is coming to him,
- 27:12what you would recommend to young people, to young people who want to
- 27:22be interested or are interested in these kinds of professions. Just last week,
- 27:30conducting an interview with one of the young boys aged twenty- eight, he
- 27:33told me I want to take the salary settlement course and my answer was to
- 27:41do it. It serves as a tool. It' s good for you
- 27:47to know, but I advise you to do a five- year career because
- 27:52it opens doors for you. This is a very interesting career that not only
- 27:56learns about wage settlement, it also learns from the organizational psychological part of Human
- 28:03Resources Labor Relations has a range of possibilities and as time goes on, that
- 28:08range of possibilities about increasingly knowing the career that has very nice edges to develop.
- 28:19Yes, it suits you well, it shapes you in a lot of
- 28:26things in how to read lysis, just like before you read at one time,
- 28:33you read good. Yeah, let' s see what article this says
- 28:37until you find out we have to start with the recitals. Yes, it
- 28:41is. Then it teaches you a lot to strategize our career, also clear
- 28:49because you have on one side you go on the side of it. He
- 28:56plays law affairs, he plays psychology, he plays a bunch of things.
- 29:03It does not look for you to follow the professional d or the professional d
- 29:14but it trains you to accompany that complexity that we are, the human beings,
- 29:19yes, and so that you become nowadays more and more the strategic partner
- 29:27of the organization. In other words, there appears a phrase made, but
- 29:33every day the role of human resources begins to open up more and more and
- 29:37for organizations it occupies an increasingly important role. Some more whore you want to
- 29:45try. Not some good question, some of us want to ask a question.
- 29:52No. I can tell you that last week I was very excited when
- 29:56you talked about the last part of the grass, when you talked about your
- 30:00wife. The truth is I loved listening to the show and the part where
- 30:11you talked about your wife really excited me getting a little bit out of human
- 30:18resources and labor relations. Actually I really liked that hello black part, as
- 30:25I said at the time, the black one is a fabulous complement. We
- 30:30met through and another colleague also of resources in a company, because she was
- 30:37a librarian. She was a librarian and she was in the municipality, she
- 30:47was with people, she was with a lot of professionals. She was fine
- 30:52in her career, but you saw there were times and times then, at
- 30:56some point she said well, I' m going to study human relationships.
- 31:02I didn' t know her. Cort we were, I was some courses
- 31:07before we already saw, we had in the same places, the same teachers,
- 31:12everything else. But where we meet one day my colleague at the company
- 31:18that we work together says that you saw the library, because it' s
- 31:22a very old company. We' ve already ordered it, because I was
- 31:26on a trip, I did your trip, I hired a librarian and ordered
- 31:32everything. Now you can consult everything without a problem and who is not a
- 31:37girl here who is now doing this fourth year. I met her there,
- 31:44but I met her as an employee. Of course later, in a problem
- 31:49I was a representative or president of the Student Center and a problem arose that
- 31:56had her interfered and you saw more words. We met the other day,
- 32:08and that' s what we celebrated the other day, the fifty years.
- 32:13Eye we don' t take long in years to formalize now is this the
- 32:22same thing that it is the profession to understand, understand, have respect,
- 32:30be honest, accept as is our profession the debate and has good, as
- 32:38you said very well, the woman has that sixth sense that when we go,
- 32:45they came and you came and buerón and came And tells me tomas,
- 32:49here to have the photo of what you will see in a while. You
- 32:52saw good rabine, a pleasure to have talked to you, a pleasure to
- 32:59be able through you is to put this to our audience, to a profession
- 33:06that doesn' t sound so much and that had to sound more, not
- 33:13only to change labels, but to sound more really, if the organizations are
- 33:22valuing it and any we always do this proposal here in I tell you whatever
- 33:29topic you want to deal with, whatever you want to say or whatever you
- 33:34don' t call. You have our air space you can make notes,
- 33:38you can give us your comments on different situations. We are open why,
- 33:45because the different professions, trades, specialties do to the foundation of this program
- 33:54what you say. Someone heard it and many opened their eyes and said ah
- 34:01look at the way. It' s that way I sprung a kiss,
- 34:08big hits and always remember. We' re here good. Thank you so
- 34:13much for the place that Lita Chao follows. We' re taking a break,
- 34:19buddy. This account is called aunt leniency. Its author isÁngeles Mastrista,
- 35:00s s s o s. This account is called aunt leniency. Its
- 36:23author isÁngeles Mastreta, a Mexican writer and journalist, known for creating feminine,
- 36:32suggestive and fictional characters that reflect Mexico' s social and political realities.
- 36:40Aunt Clemencia Ortega was beautiful, her body harmonious and very sensual. He would
- 36:49relot himself when he walked or danced some bolero contorting. His waist had black
- 36:57curls, but beneath the curls he had thoughts and cravings, and this was
- 37:02long. Turned out to be a problem. Clemencia Ortega' s first boyfriend
- 37:09didn' t know the jar of madness and passions he was uncovering that day.
- 37:15From then on, his whole life, his quiet going and coming through
- 37:20the world in his English suit or his pediment racket, was filled with that
- 37:24perfume, with that lustful brew. In those days, well- educated girls
- 37:32not only did not have relationships with their boyfriends, but they were not even
- 37:37expected to ask. She was the one who inxted him without anyone forcing her.
- 37:45It was she who put her hands under her pants, who unbuttoned her
- 37:50bra, who gave her freedom to do so the groom never felt the shame
- 37:55of those who ask or the duty of those who promise. She was the
- 38:04one who, in the middle of her cousin' s marriage, tempted him,
- 38:07took him out of the dance and took him to the pantry. The
- 38:12pantry was dark and silent. After the banquet, the pantry smelled of species,
- 38:21chocolate, vanilla, oregano cinnamon. The music was heard far cut by
- 38:29the screaming that asked the bride and groom to kiss, to throw the bouquet,
- 38:35to follow the dance jara aunt leniency. He felt that there could be
- 38:39no better place in the world for what he had chosen to have that afternoon.
- 38:46They made love leaning against a shelf, while the orega did not fall
- 38:52and float over them and were happy. What you say for a while.
- 39:00When they returned to the party, when passing by the table where the mother
- 39:04was, she told Clemencia, she has sorghum in her hair, it must
- 39:09be from the bouquet. Clemencia answered, but if you weren' t there
- 39:16and I got another bouquet. The mother was used to these kinds of answers.
- 39:22I knew in these cases it was best not to ask any more.
- 39:30When the aunt' s boyfriend, Clemencia, with whom she had had clandestine
- 39:35relations for a year, asked her to marry him, she replied that that
- 39:42was impossible and told him so seriously that he thought she was resentful because,
- 39:46instead of asking her before, she had waited for a year during which she
- 39:52established her bakery business well until she had a chain of six, but it
- 40:00was not and that is why Aunt Clemencia refused. I thought you were well
- 40:07understood about this. From the beginning the aunt understood what the groom asked that
- 40:19in my plans I was not going to marry you or any of you.
- 40:24She wants to be a whore all your life. When Aunt Clemence heard that
- 40:30word, she repented in a second of all that time she had given her.
- 40:38Get on your feet before I charge you the money you owe me.
- 40:44He was scared and left a while later. He married, baptized six children
- 40:51and let time pass over his memories. He became a smoker of cigars,
- 40:59an insomnia that he did not know what to do in the early morning,
- 41:05in an insatiable business seeker and one day widowed the morning gave a Tuesday.
- 41:13Twenty years after losing the perfume and mouth of Aunt Clemencia, they offered to
- 41:17sell her a spice shop. The best stock of the city went to see
- 41:27her and she entered through the cellar of the back, a huge room full
- 41:31of bags of flour, chocolate, spices, oregano cinnamon that suddenly fanned her
- 41:40memories to the man. These scents made him shudder. He took out his
- 41:45chiquera and bought the warehouse without seeing it completely and ran out to Aunt Clemencia
- 41:51' s house. When the aunt was told that she was looking for a
- 41:58man and she ran down the stairs, he saw her approach and wanted to
- 42:06kiss the ground that was on that goddess of harmony in which she was converted
- 42:12from the thirty- nine- year- old woman. I would have wanted
- 42:16to disappear thinking about how ugly and aged he was for mercy. He noticed
- 42:22his trouble and told him we' ve become old. Don' t be
- 42:31nice to me. I' ve been a fool. I never loved you
- 42:37for being smart, but you stopped wanting me for an idiot. I'
- 42:44ve never stopped loving you clemen If you' ve had twelve boyfriends, I
- 42:50still love twelve. The ex- boyfriend trembled and she held his hand.
- 42:59They went out to the house and he took her to meet the store she
- 43:04just bought. Turn off the light, she said when they entered the cellar
- 43:09and the scent of the oregano wrapped all over her head. Two hours later,
- 43:15just like that day, while he was removing the organ from the dark
- 43:19curls, Clemencia told him again, marry me the aunt. Clemencia kissed him
- 43:30slowly and began to walk towards the door, but you love me, he
- 43:37asked yes, the aunt answered more than any of the others you are Una
- 43:49began to say when Clemencia stopped him careful, careful with what you say,
- 43:55because I charge you and you will not reach thirty paranas pay me. Then
- 44:02he opened the door and left slowly. The next morning, Clemencia Ortega received
- 44:10at home the writings of thirty bakeries and a spice shop. They came in
- 44:17an envelope along with a card that Clemencia said you are, a you are,
- 44:59a stubborn angel ta dos n A topic that I would like to talk
- 45:40to you about why experience matters and how to make the customer value it.
- 45:51Experience is one of the most valuable things a professional or company can offer.
- 45:58However, this is not always appreciated by the customer if we refer to a
- 46:04consultant or the market when we talk about a company. In some cases,
- 46:12the true meaning of the experience and its scope is not adequately communicated, minimizing
- 46:17its impact and making it look as something not so relevant. And this is
- 46:28how professionals or businesses with long traditions begin to fade away and lose relevance to
- 46:37new competitors, who, while they may have attractive novelties, in many cases
- 46:44lack the experience that is needed to do a job well. While experience,
- 46:53like all differential well, to be relevant, must be specific. It is
- 47:05not enough to say that you have experience. That' s a generic argument.
- 47:09It is not enough to compose the ten twenty fifty years as part of
- 47:15the slogan. You have to make it specific to make it relevant. Specific
- 47:22means that, because it is very concrete and evident, it is easily understandable
- 47:30by customers and they give it the dimension it deserves. But that' s
- 47:36why it should be based on a potential customer, because it should buy him
- 47:43or her from or hire him or her from a studio and there' s
- 47:47no competition. Above all, if there are our services more expensive than that
- 47:53of competition, we must use experience as an argument and explain specifically how it
- 48:01could be the difference. Why this, because we have to help the customer
- 48:07understand the risks of not working with professionals or companies so experienced. How one
- 48:15is. From here on, I will address directly to you who listens to
- 48:22me, whether you are seeing me reading, because these comments will also appear
- 48:32on my website. What we have to argue or how we have to argue
- 48:44it when things get complicated. Here are the arguments. Experience makes the difference
- 48:52between success and failure. Under normal conditions, it is likely that any provider
- 49:00works well, but if things get complicated, it is when the experience can
- 49:06save the day, and it is when you or your company make a huge
- 49:09difference. It is that moment where your customer will give infinite thanks for having
- 49:15chosen your company and not the most economical competitor. It is you or the
- 49:23company that have faced dozens of times union shootings, agency operations and many other
- 49:30difficulties. And here our difficulties include the problem in the processes, poor process
- 49:37design, and that' s when contingency management makes it possible to solve the
- 49:44obstacles and continue with the production or delivery of your product on time. For
- 49:51example, to see the organizations have legal advisors, well he is the one
- 50:05who knows exactly the most appropriate figure for the constitution of your company, which
- 50:09will save you great headaches. There are unnecessary tax burdens and so, in
- 50:16different situations, each professional with their experience helps. The experience is to know
- 50:25yourself previously exposed to the challenges of your potential customer. There' s no
- 50:31improvisation in this. Yeah, that thing about having faced a lot of challenge.
- 50:38It' s the way you know exactly what to do in every situation
- 50:45and then we' re going to solve a problem for the client and he
- 50:51' s going to get over it without a problem. Many times there are
- 50:54errors due to inexperience. That is why we must point out the eyes with
- 51:00whom we are going to hire, because those mistakes can be too expensive.
- 51:09Moreover, experience, as we said before, is not measured in years alone.
- 51:16What matters when you mention the experience is the number of times you have
- 51:21solved problems similar to your potential client. It is necessary to communicate in detail
- 51:29and that companies that make good student trips, for example, have been made.
- 51:35We can say thirty years ago we do student trips, well barbarous well,
- 51:42how many excursions they made, how many trips per year, who they
- 51:45went and where. I can corroborate this or if you' re an insurance
- 51:52company. We have responded to so many claims and can consult them, they
- 52:01can have registered terms and this is usually how to do it is to be
- 52:10punctual in that sense, usually customers are not experts in their products or services
- 52:15and are not aware of what the valuable experience of those who hire implies.
- 52:22To reiterate, in order to make use of the experience, we must make
- 52:28it tangible, make visible the consequences of having it or not. I mean,
- 52:34what do we have to do to communicate the differential. Well, dear
- 52:39friends, we are coming to the end of the program. Always remember that
- 52:45this program can listen to you or see you again when and wherever you want
- 52:52through the w Radio, train topic com ar are looking for you I tell
- 53:00you everything goes together and there we are. I will now leave you in
- 53:05the company of AlejandroÁlvarez Coronel, with news p and you know you can
- 53:09follow me on Instagram as Daniel bellinsone or, if not on the different platforms
- 53:16looking for Daniel Bedinson I tell you and podcasts are also appearing. The new
- 53:23season two thousand twenty- four in Spotify I tell you Daniel Bellinson. Good
- 53:32week and we meet next Friday here at 13 hours. The marriage tra