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Huberman Joins Hims, Poppi Founders Enter Hydration, Fake Supplements Raise Concern

November 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

Andrew Huberman joins the Hims & Hers board and advisory team, with SEC filings showing a potential $24M commercial commitment

Poppi founders Allison and Stephen Ellsworth launch Jetty, a hydration brand taking on the $13B market with Target, Amazon, and Whole Foods

iHerb and YouGov survey finds 54% of online supplement shoppers worry about counterfeit products as authenticity becomes part of the product

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