Latest / The Unified Brand - Branding Podcast
How Storytelling Shapes Products, Culture, Leadership, and Growth
In this episode of The Unified Brand Podcast, Chris speaks with Gavin McMahon, founder of Fast Forward Consulting Group and author of Story Business, about why storytelling is far bigger than marketing alone.
Gavin breaks down the different genres of storytelling in business, from product storytelling and brand worldbuildingto leadership storytelling and culture storytelling. He explains why so many brands overcomplicate their messaging, how businesses can use old words to describe new things, and why the best brands create worlds people want to belong to.
They also explore how storytelling…
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