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#561 - How to Coach Sales Reps Using “Based On What” Thinking | Cameron Shahabedin
Turn reps into self-sufficient closers with structured call coaching, “based on what” thinking, and problem-solving leadership systems
🎙️ ACTIONABLE TAKEAWAYS:
Reinforce pillars everywhere, not just on callsBake core behaviors (like upfront contracts) into coaching, decks, and workflows so reps can’t skip them.
Model the behavior you expectLeaders should demonstrate the same frameworks (e.g. upfront contracts, structured thinking) in coaching and team meetings.
Set “realistic but uncomfortable” goals with proofUse past data + missed opportunities to show exactly how higher targets are…
The skinny
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