Is The Curse of Expertise Sabotaging Your Business or Clinical Practice?
Have you heard of the curse of expertise?
It's one of the most common cognitive biases and is responsible for a lot of our trouble communicating with patients and a lot of heartache in business.
In this 'sode we talk about why the curse of expertise makes it hard to communicate with our patients in the treatment room and sabotages our marketing efforts.
The heart of the matter is we can't "unlearn" what we know, so it's hard to put ourselves in the shoes of our patients or potential patients. We need to become better teachers and practitioners - and this 'sode has techniques for breaking the…
The skinny
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