Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Local Hotel Wins Direct Bookings with Google Maps
In episode 153 of The Local Marketing Podcast, Lucas and Luna explore how a boutique hotel in Asheville, North Carolina, uses Google Maps to drive direct bookings and bypass online travel agencies. They break down the hotel's strategy: optimizing its Google Business Profile with updated room photos, adding a 'Book Now' button that links to its own reservation system, leveraging Google Maps' 'Explore' feature for nearby attractions, and responding to reviews in a way that builds trust. The episode also covers the importance of local keywords in the hotel's…
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