Latest / Market Movers: Building Brands & Links with Linkifi
How “That’s It” Grew a $100M Healthy Snack Brand With SEO + AI with Elizabeth Pigg
Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand, where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode, we’re joined by Elizabeth Pigg, Chief Communications Officer at That’s It., the healthy snacking brand proving that “simple” can scale. Elizabeth breaks down how modern comms teams now need to speak to journalists and consumers, but also to generative engines, knowledge graphs, and AI…
The skinny
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