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SBP 243: The Sharp Cut - Let's talk about brand love
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Marketing runs on comfort blankets. The Sharp Cut cuts them up to see what's inside. This week: brand love.
Start with motorcycles. In 2015, the happiest owners in the entire category rode Victory, ahead of Harley. Two years later, Polaris shut Victory down. The happiest customers in the category could not keep the brand alive. That should bother anyone who spent a career being told marketing's job is to make people love you.
So Marc and V take the believers at their word and run three tests on lovemarks, raving fans, and brand love. Are the most loved brands the biggest? Are…
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