TikTok Shop Goes Direct as Lidl Passes £13bn
TikTok is keeping checkout and customer data inside the app with Buy Direct, and TikTok Shop's UK sales are heading for close to €5 billion this year. Add retailers' very different rules on AI shopping agents, and today's Decoding Retail shows who is taking control of the sale, alongside Lidl passing £13 billion and Aldi going live on Deliveroo.
Sources:
- Retail Gazette: Lidl pushes annual sales past £13bn and prepares to open more than 50 stores https://www.retailgazette.co.uk/blog/2026/10/lidl-sales-hit-13bn-as-it-gains-ground-on-aldi-with-50-store-push/
- Retail Times: Aldi launches rapid…
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