The emotional decisions driving EV adoption
In this episode of Drivetime, Rebecca Day, founder of She’s Electric, joins us to explore the emotional side of EV adoption.
We discuss why customers need to experience an EV before they buy one, and how important it is to acknowledge the emotional connection people have with their cars.
From the thrill of driving to the reassurance of reliability, EVs are more than just a rational purchase decision.
Rebecca shares how live, in-person events can spark that emotional connection and why OEMs and retailers should embrace these experiences to bring EVs to life in a fun, accessible way.
Tune in to…
The skinny
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