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Fast Five Shorts | Do You Agree With Hibbett’s Decision To Create A Standalone Kids App? · Omni Talk Retail

• 0:00
  Hibbit
• 0:00
  has
• 0:00
  debuted
• 0:01
  a
• 0:01
  Kid
• 0:01
  Kiss
• 0:02
  app
• 0:02
  and
• 0:02
  e
• 0:03
  commerce
• 0:03
  site,
• 0:04
  according
• 0:04
  to
• 0:05
  retail
• 0:05
  dive.
• 0:05
  Hibbit,
• 0:06
  the
• 0:06
  Birmingham,
• 0:07
  Alabama
• 0:07
  based
• 0:08
  athletics
• 0:08
  apparel
• 0:09
  and
• 0:09
  footwear
• 0:09
  company,
• 0:10
  has
• 0:10
  launched
• 0:10
  an
• 0:11
  e
• 0:11
  commerce
• 0:11
  website
• 0:11
  and
• 0:12
  mobile
• 0:12
  app
• 0:12
  dedicated
• 0:13
  to
• 0:13
  selling
• 0:13
  products
• 0:14
  for
• 0:14
  kids,
• 0:14
  the
• 0:15
  retailer
• 0:15
  announced
• 0:16
  last
• 0:16
  Wednesday.
• 0:16
  The
• 0:17
  app
• 0:17
  is
• 0:17
  available
• 0:17
  on
• 0:18
  Android
• 0:18
  and
• 0:18
  iOS
• 0:19
  devices.
• 0:19
  Hibbit
• 0:20
  kids
• 0:21
  offers
• 0:21
  apparel
• 0:21
  and
• 0:22
  footwear
• 0:22
  for
• 0:22
  kids
• 0:22
  ages
• 0:23
  13
• 0:23
  and
• 0:23
  younger
• 0:24
  from
• 0:24
  brands
• 0:24
  like
• 0:24
  New
• 0:24
  Balance,
• 0:25
  Jordan,
• 0:25
  Nike,
• 0:26
  Crocs
• 0:26
  and
• 0:26
  Adidas.
• 0:27
  The
• 0:27
  e
• 0:27
  commerce
• 0:28
  platform
• 0:28
  features
• 0:29
  installment
• 0:29
  payment
• 0:30
  options,
• 0:30
  a
• 0:30
  customer
• 0:30
  service
• 0:31
  chat
• 0:31
  feature,
• 0:32
  access
• 0:32
  to
• 0:32
  its
• 0:32
  rewards
• 0:33
  program,
• 0:33
  new
• 0:33
  product
• 0:34
  release
• 0:34
  notifications
• 0:35
  and
• 0:35
  personalized
• 0:36
  content.
• 0:37
  The
• 0:37
  retailer
• 0:38
  also
• 0:38
  said
• 0:39
  it
• 0:39
  plans
• 0:39
  to
• 0:39
  release
• 0:39
  new
• 0:40
  products
• 0:40
  on
• 0:40
  a
• 0:40
  daily
• 0:40
  basis.
• 0:41
  Hibbett
• 0:42
  is
• 0:42
  executing
• 0:43
  this
• 0:43
  digital
• 0:43
  push
• 0:44
  with
• 0:44
  a
• 0:44
  new
• 0:44
  owner
• 0:44
  at
• 0:44
  its
• 0:45
  helm,
• 0:46
  UK
• 0:46
  based
• 0:46
  JD
• 0:47
  Sports,
• 0:47
  which
• 0:47
  bought
• 0:48
  Hibbett
• 0:48
  last
• 0:48
  year
• 0:49
  for
• 0:49
  $1.1
• 0:50
  billion.
• 0:51
  And
• 0:51
  do
• 0:52
  you
• 0:52
  agree
• 0:52
  with
• 0:52
  Hibbett's
• 0:53
  decision
• 0:53
  to
• 0:53
  create
• 0:53
  a
• 0:53
  standalone
• 0:54
  kids
• 0:54
  app
• 0:55
  and
• 0:55
  website?
• 0:57
  I
• 0:57
  mean,
• 0:57
  I
• 0:58
  don't
• 0:58
  get
• 0:58
  it.
• 0:59
  I
• 0:59
  don't
• 0:59
  understand.
• 1:00
  I,
• 1:01
  I
• 1:01
  feel
• 1:01
  like
• 1:02
  there's
• 1:03
  something
• 1:03
  that
• 1:03
  we
• 1:03
  don't
• 1:04
  understand
• 1:04
  here
• 1:05
  and
• 1:05
  that
• 1:05
  is
• 1:06
  like
• 1:06
  what
• 1:06
  the
• 1:06
  condition
• 1:07
  was
• 1:07
  of
• 1:07
  the
• 1:07
  Hibbett
• 1:08
  platform
• 1:09
  before
• 1:09
  JD
• 1:09
  Sports
• 1:10
  bought
• 1:10
  it.
• 1:10
  Because
• 1:10
  to
• 1:11
  me
• 1:11
  like
• 1:11
  filtering
• 1:12
  by
• 1:12
  product
• 1:12
  type,
• 1:13
  new
• 1:13
  arrival,
• 1:14
  size,
• 1:14
  gender,
• 1:14
  like
• 1:15
  that's
• 1:15
  just
• 1:15
  best
• 1:16
  practice
• 1:16
  for
• 1:16
  an
• 1:16
  e
• 1:17
  comm
• 1:17
  site
• 1:17
  back
• 1:18
  in,
• 1:18
  you
• 1:18
  know,
• 1:18
  even
• 1:19
  10
• 1:19
  years
• 1:19
  ago
• 1:20
  or
• 1:20
  whenever.
• 1:21
  I
• 1:21
  mean
• 1:21
  I,
• 1:21
  if
• 1:21
  I
• 1:22
  were
• 1:22
  Hibbett,
• 1:23
  I
• 1:23
  think
• 1:24
  or
• 1:24
  JD
• 1:24
  Sports
• 1:25
  in
• 1:25
  this
• 1:25
  case,
• 1:25
  I
• 1:25
  think
• 1:26
  I
• 1:26
  would
• 1:26
  be
• 1:26
  focused
• 1:27
  on
• 1:28
  not
• 1:28
  just
• 1:29
  this,
• 1:29
  but
• 1:29
  how
• 1:30
  do
• 1:30
  I
• 1:30
  invest
• 1:31
  that
• 1:31
  money
• 1:31
  instead
• 1:31
  of
• 1:32
  building
• 1:32
  an
• 1:32
  app,
• 1:32
  how
• 1:32
  am
• 1:33
  I
• 1:33
  investing
• 1:33
  that
• 1:33
  money
• 1:33
  into
• 1:34
  content
• 1:34
  creation
• 1:35
  media
• 1:36
  buys
• 1:36
  that
• 1:36
  get
• 1:37
  them
• 1:37
  front
• 1:37
  and
• 1:37
  center
• 1:38
  in
• 1:38
  front
• 1:38
  of
• 1:38
  with
• 1:39
  influencers
• 1:40
  on
• 1:40
  TikTok,
• 1:40
  on
• 1:41
  Snap
• 1:41
  and
• 1:41
  other
• 1:41
  platforms
• 1:42
  and
• 1:42
  then,
• 1:43
  you
• 1:43
  know,
• 1:43
  how
• 1:43
  am
• 1:44
  I
• 1:44
  also
• 1:44
  integrating
• 1:45
  this
• 1:45
  into
• 1:46
  how
• 1:46
  I
• 1:46
  show
• 1:47
  up
• 1:47
  in
• 1:48
  large
• 1:48
  language
• 1:49
  search
• 1:49
  across,
• 1:50
  you
• 1:50
  know,
• 1:50
  Gemini
• 1:51
  and
• 1:51
  Chatbots.
• 1:52
  That's
• 1:52
  where
• 1:52
  the
• 1:52
  traffic
• 1:53
  is
• 1:53
  coming.
• 1:53
  Like
• 1:54
  this
• 1:54
  just
• 1:54
  feels
• 1:55
  very
• 1:55
  old
• 1:56
  school.
• 1:56
  Like
• 1:57
  oh.
• 1:57
  And
• 1:57
  so
• 1:58
  that's
• 1:58
  why
• 1:58
  I
• 1:58
  guess
• 1:58
  I'm
• 1:58
  wondering
• 1:59
  like,
• 1:59
  did
• 1:59
  they
• 1:59
  just
• 1:59
  have
• 2:00
  to
• 2:00
  revamp
• 2:00
  the
• 2:00
  site
• 2:01
  because
• 2:01
  it
• 2:01
  was
• 2:01
  so
• 2:02
  bad
• 2:02
  before
• 2:03
  that
• 2:03
  in
• 2:03
  order
• 2:03
  to
• 2:04
  drive
• 2:04
  any
• 2:04
  traffic
• 2:04
  they
• 2:05
  had
• 2:05
  to
• 2:05
  just
• 2:05
  set
• 2:05
  up
• 2:05
  a
• 2:06
  basic
• 2:06
  taxonomy
• 2:07
  here.
• 2:07
  But
• 2:07
  the
• 2:07
  app
• 2:08
  to
• 2:08
  me,
• 2:08
  absolutely
• 2:09
  not.
• 2:09
  No
• 2:09
  kids
• 2:09
  are
• 2:10
  going
• 2:10
  to
• 2:10
  that.
• 2:10
  They're
• 2:10
  on
• 2:10
  tick
• 2:11
  tock,
• 2:11
  they're
• 2:11
  on
• 2:11
  Snap,
• 2:12
  they're
• 2:12
  finding
• 2:13
  new
• 2:13
  products
• 2:13
  that
• 2:14
  way
• 2:14
  and
• 2:14
  the
• 2:15
  their
• 2:15
  parents
• 2:16
  who
• 2:16
  are
• 2:16
  trying
• 2:16
  to
• 2:16
  figure
• 2:17
  out
• 2:17
  what
• 2:17
  the
• 2:17
  best
• 2:17
  shoes
• 2:18
  are
• 2:18
  for
• 2:18
  them
• 2:18
  or
• 2:19
  you
• 2:19
  know,
• 2:19
  parents
• 2:19
  of
• 2:20
  a
• 2:20
  toddler
• 2:20
  trying
• 2:20
  to
• 2:20
  figure
• 2:21
  out
• 2:21
  what
• 2:21
  the
• 2:21
  best
• 2:21
  shoes
• 2:21
  are
• 2:21
  that
• 2:22
  will
• 2:22
  hold
• 2:23
  up
• 2:23
  to
• 2:23
  a
• 2:23
  summer
• 2:24
  program
• 2:24
  for
• 2:24
  a
• 2:24
  toddler.
• 2:25
  Like
• 2:25
  those
• 2:26
  questions
• 2:26
  are
• 2:26
  going
• 2:26
  to
• 2:26
  Chatbots.
• 2:27
  The
• 2:27
  kids
• 2:28
  are
• 2:28
  on
• 2:28
  Snap
• 2:28
  and
• 2:29
  TikTok.
• 2:29
  So,
• 2:29
  like,
• 2:30
  that's
• 2:30
  where
• 2:30
  I'd
• 2:30
  be
• 2:30
  focusing
• 2:31
  right
• 2:31
  now
• 2:31
  if
• 2:32
  I
• 2:32
  was
• 2:32
  trying
• 2:32
  to
• 2:32
  go
• 2:32
  after
• 2:32
  those
• 2:33
  audiences,
• 2:34
  not.
• 2:34
  Not
• 2:35
  on
• 2:35
  building
• 2:35
  a
• 2:35
  standalone
• 2:36
  app
• 2:37
  that
• 2:37
  I
• 2:37
  don't
• 2:37
  know
• 2:37
  how
• 2:37
  they're
• 2:38
  going
• 2:38
  to
• 2:38
  get
• 2:38
  traffic
• 2:38
  to.
• 2:39
  But
• 2:39
  that's
• 2:39
  just
• 2:40
  me.
• 2:40
  You're
• 2:40
  the
• 2:41
  E
• 2:41
  Comm
• 2:41
  expert.
• 2:42
  What
• 2:42
  would
• 2:42
  you
• 2:42
  have
• 2:43
  done
• 2:43
  if
• 2:44
  you
• 2:44
  were
• 2:44
  Hibbett
• 2:45
  or
• 2:45
  JD
• 2:45
  Sports?
• 2:45
  Chris?
• 2:46
  No,
• 2:46
  I
• 2:46
  mean,
• 2:46
  it
• 2:47
  was
• 2:47
  like
• 2:47
  I
• 2:47
  was
• 2:47
  talking
• 2:47
  to
• 2:47
  myself
• 2:48
  there.
• 2:48
  And,
• 2:48
  I
• 2:49
  mean,
• 2:49
  you're.
• 2:49
  You're
• 2:49
  coming
• 2:49
  in
• 2:50
  hot
• 2:50
  and
• 2:50
  strong
• 2:50
  on
• 2:50
  this
• 2:51
  podcast.
• 2:51
  No,
• 2:52
  I
• 2:52
  mean,
• 2:52
  I
• 2:53
  100%
• 2:53
  agree
• 2:53
  with
• 2:54
  you.
• 2:54
  I
• 2:54
  mean,
• 2:54
  you
• 2:54
  know,
• 2:55
  generally
• 2:55
  speaking,
• 2:56
  I
• 2:56
  hate
• 2:56
  moves
• 2:56
  like
• 2:56
  this.
• 2:57
  And
• 2:57
  it
• 2:57
  goes
• 2:57
  to
• 2:58
  what
• 2:58
  you
• 2:58
  said.
• 2:58
  It's.
• 2:58
  It's
• 2:58
  about
• 2:59
  traffic.
• 2:59
  Like,
• 3:00
  now
• 3:00
  you've
• 3:00
  got
• 3:00
  to
• 3:00
  market
• 3:01
  and
• 3:01
  operate
• 3:01
  two
• 3:02
  distinct
• 3:03
  properties.
• 3:03
  Like,
• 3:04
  you
• 3:04
  know,
• 3:04
  one
• 3:05
  should
• 3:05
  be
• 3:05
  able
• 3:05
  to
• 3:05
  do
• 3:05
  that
• 3:06
  job
• 3:06
  if
• 3:06
  you're
• 3:06
  doing
• 3:06
  it
• 3:07
  well,
• 3:07
  to
• 3:07
  your
• 3:07
  point.
• 3:08
  So,
• 3:08
  like,
• 3:08
  you
• 3:08
  know,
• 3:09
  but
• 3:09
  the
• 3:10
  only
• 3:10
  conceivable
• 3:11
  rationale
• 3:11
  I
• 3:12
  can
• 3:12
  give
• 3:12
  for
• 3:12
  this
• 3:12
  is,
• 3:13
  you
• 3:13
  know,
• 3:13
  why
• 3:13
  would
• 3:14
  JD
• 3:14
  Sports
• 3:14
  take
• 3:14
  this
• 3:15
  approach?
• 3:15
  The
• 3:15
  only
• 3:16
  rationale
• 3:16
  is
• 3:17
  maybe
• 3:17
  they
• 3:17
  got,
• 3:18
  you
• 3:18
  know,
• 3:18
  they
• 3:18
  bought
• 3:19
  Hibbit
• 3:19
  and
• 3:19
  they're
• 3:19
  like,
• 3:19
  they
• 3:20
  got
• 3:20
  into
• 3:20
  it
• 3:20
  and
• 3:20
  they're
• 3:20
  like,
• 3:21
  oh,
• 3:22
  my
• 3:22
  God,
• 3:23
  this
• 3:23
  is
• 3:23
  going
• 3:23
  to
• 3:23
  be
• 3:24
  really
• 3:24
  hard
• 3:24
  to
• 3:24
  replatform
• 3:25
  this
• 3:25
  website
• 3:26
  to
• 3:26
  the
• 3:27
  degree
• 3:27
  that
• 3:27
  we
• 3:27
  want
• 3:28
  to.
• 3:29
  And
• 3:29
  it's
• 3:29
  probably
• 3:29
  even
• 3:30
  an
• 3:30
  impossibility.
• 3:31
  So,
• 3:31
  you
• 3:31
  know,
• 3:31
  that's
• 3:32
  the
• 3:32
  only
• 3:32
  answer
• 3:33
  I
• 3:33
  can
• 3:33
  give.
• 3:33
  And
• 3:33
  so
• 3:33
  they're
• 3:33
  like,
• 3:34
  okay,
• 3:34
  let's
• 3:34
  create
• 3:34
  a
• 3:34
  kids
• 3:35
  website
• 3:35
  so
• 3:36
  we
• 3:36
  can
• 3:36
  understand
• 3:36
  if
• 3:36
  we
• 3:36
  can
• 3:37
  do
• 3:37
  it
• 3:37
  better
• 3:37
  and
• 3:38
  then
• 3:38
  we
• 3:38
  can
• 3:38
  migrate
• 3:39
  the
• 3:39
  adult
• 3:39
  business
• 3:39
  onto
• 3:40
  that
• 3:40
  platform
• 3:40
  over
• 3:41
  time.
• 3:41
  That's
• 3:42
  the
• 3:42
  only
• 3:42
  conceivable
• 3:43
  rationale.
• 3:43
  Otherwise,
• 3:43
  this
• 3:44
  is,
• 3:44
  I
• 3:44
  think,
• 3:44
  an
• 3:44
  insanely
• 3:46
  dumb
• 3:46
  idea.
• 3:46
  And
• 3:47
  wouldn't
• 3:47
  you
• 3:47
  agree?
• 3:47
  I
• 3:48
  mean,
• 3:48
  it
• 3:48
  sounded
• 3:48
  like
• 3:48
  you
• 3:49
  did.
• 3:49
  It
• 3:49
  doesn't
• 3:49
  make
• 3:49
  any
• 3:49
  sense.
• 3:50
  It
• 3:50
  does
• 3:50
  not
• 3:51
  make
• 3:51
  any
• 3:51
  sense
• 3:51
  to
• 3:51
  me.
• 3:51
  That's
• 3:52
  why
• 3:52
  I'm
• 3:52
  like,
• 3:52
  there
• 3:52
  has
• 3:53
  to
• 3:53
  be
• 3:53
  something
• 3:53
  that
• 3:53
  we
• 3:53
  don't
• 3:54
  understand
• 3:54
  about
• 3:55
  what
• 3:55
  the
• 3:55
  pre
• 3:56
  and
• 3:56
  post
• 3:57
  conditions
• 3:57
  were
• 3:57
  to
• 3:58
  make
• 3:58
  this
• 3:58
  decision.
• 3:58
  But
• 4:00
  are
• 4:00
  you
• 4:01
  surprised
• 4:01
  even
• 4:01
  talking
• 4:02
  about
• 4:02
  it,
• 4:02
  or
• 4:02
  are
• 4:02
  they
• 4:02
  talking
• 4:03
  about
• 4:03
  it
• 4:03
  because
• 4:03
  they
• 4:03
  have
• 4:03
  to
• 4:04
  get
• 4:04
  traffic
• 4:04
  to
• 4:04
  it
• 4:04
  to
• 4:04
  see
• 4:05
  if
• 4:05
  it
• 4:05
  works?
• 4:05
  If
• 4:05
  that
• 4:05
  is
• 4:06
  the
• 4:06
  rationale,
• 4:06
  I
• 4:06
  don't
• 4:06
  know.
• 4:07
  I
• 4:07
  just
• 4:07
  can't.
• 4:07
  Again,
• 4:08
  I
• 4:08
  wouldn't
• 4:08
  be
• 4:08
  paying
• 4:08
  the
• 4:09
  PR
• 4:09
  agency
• 4:09
  to
• 4:10
  talk
• 4:10
  about
• 4:10
  this.
• 4:10
  I
• 4:10
  would
• 4:10
  be
• 4:11
  paying
• 4:11
  somebody
• 4:11
  to
• 4:12
  get
• 4:12
  my
• 4:12
  product
• 4:12
  on
• 4:13
  TikTok.
• 4:13
  I
• 4:13
  would
• 4:13
  be
• 4:14
  paying
• 4:14
  an
• 4:14
  influencer
• 4:15
  money
• 4:15
  so
• 4:16
  that
• 4:16
  they
• 4:16
  can
• 4:16
  start
• 4:17
  talking
• 4:17
  about,
• 4:17
  I
• 4:18
  go
• 4:18
  to
• 4:18
  the
• 4:18
  Hibbett
• 4:19
  app
• 4:19
  to
• 4:19
  do
• 4:19
  X,
• 4:19
  Y
• 4:20
  and
• 4:20
  Z.
• 4:22
  Yeah,
• 4:22
  I.
• 4:23
  I
• 4:23
  do
• 4:23
  not
• 4:23
  understand
• 4:24
  this
• 4:25
  at
• 4:26
  all,
• 4:26
  Chris.
• 4:26
  At
• 4:27
  all.
• 4:27
  I
• 4:28
  have
• 4:28
  to.
• 4:28
  I
• 4:28
  have
• 4:28
  to
• 4:28
  move
• 4:28
  on
• 4:29
  to
• 4:29
  the
• 4:29
  next
• 4:29
  headline
• 4:29
  because
• 4:29
  I
• 4:30
  don't
• 4:30
  even
• 4:30
  know
• 4:30
  what
• 4:30
  else
• 4:31
  to
• 4:31
  say.
• 4:31
  I
• 4:31
  can't.
• 4:31
  I
• 4:32
  can't
• 4:32
  wait
• 4:32
  to
• 4:32
  hear
• 4:32
  what
• 4:32
  you
• 4:32
  say
• 4:32
  about
• 4:33
  the
• 4:33
  next
• 4:33
  headline
• 4:33
  because
• 4:33
  you
• 4:34
  keep
• 4:34
  growing
• 4:34
  here
• 4:34
  in.
• 4:35
  In.
• 4:36
  In.
• 4:36
  In.
• 4:36
  Hot
• 4:37
  takes.
• 4:37
  Let's
• 4:37
  do
• 4:37
  this.
• 4:38
  Yes.