Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How a Failed Cereal Became a Marketing Masterclass
In 2016, Post launched a cereal called Oreo O's with a baffling twist: the cookies inside were just Oreo crumbs, not actual Oreo pieces. It flopped. But then a tiny brand called Magic Spoon saw what Post had missed — adults wanted the taste of their childhood breakfast without the sugar crash. They reframed nostalgia as permission, not shame, and turned a category that had been shrinking for two decades into a growth story. Lucas and Luna break down the specific packaging, pricing, and positioning decisions that made Magic Spoon's first year hit $4 million in revenue, and why the…
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