631: Fact Don't Care About Feelings...?

The Brian Nichols Show · Nov 28, 2022 · 10m

"Facts don't care about your feelings."

Hmm, where have we heard that before?

While the "facts over feelings" approach to selling politics may be the favorite of some conservative talking heads, let's look at the fact that the most persuasive people in the world use emotions.

If you're a salesperson, you know that it's easy to fall into a trap of thinking that all you have to do is present the facts about your product or service—but that's not enough.

You've got to make sure your audience is emotionally invested in what you're telling them. You can't just tell them that your product is…