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Latest / The Fundraising Everywhere Podcast

Clearer Guidance, Bigger Opportunities: Email Soft Opt-In, Part 2

A few months ago, we broke down the incoming UK email soft opt-in regulation and what it could mean for charities. Now, the guidance is finally here - and a lot has changed. Josh Leigh from Hynt returns to the Fundraising Everywhere podcast with three specialists to unpack the latest ICO guidance and the fundraising regulator's new framework.

Fundraising regulation strategist Cam St-Omer Donaldson explains where the two bodies differ, what third-party platforms mean for your data, and why a Legitimate Interest Assessment should be your first step. People and processes consultant Kirsty Mooney…

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