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1067: The Power of Storytelling in Scaling Businesses | Matt Collis, CFO, PairSoft

For Matt Collis, CFO of PairSoft, storytelling is more than a skill—it’s a strategic tool for aligning teams and scaling businesses. Whether leading acquisitions or guiding cross-functional teams, Collis uses financial narratives to clarify priorities and inspire action. “Someone has to be the storyteller,” Collis tells us, emphasizing how framing financial data in relatable terms helps drive organizational alignment and decision-making.

Collis’ career began in accounting, where he spent seven years honing technical expertise in public accounting. However, he recognized early on that his…

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